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» The Color Vibe Race Series has grown to cover the entire nation with colorful, vibrant events!
Each Color Vibe 5k is a 3.1 mile fun run/walk infused with color. Runners start the race with a clean
white shirt, only to pass through four color stations along the course to finish more colorful than
anything you’ve seen. The point of this event is not to race, but to literally become a canvas of color,
to be active, and to share a life experience with friends and family. The colored powder distributed
is 100% safe and biodegradable colored cornstarch. Come party with us and catch the VIBE with us!
ABOUT
I can’t wait to run again next y
ear!- DANIEL STEVENS, PARTICIPANT
» The Color Vibe Race Series has grown to cover the entire nation with colorful, vibrant events! » The Color Vibe Race Series has grown to cover the entire nation with colorful, vibrant events! » The Color Vibe Race Series has grown to cover the entire nation with colorful, vibrant events!
Each Color Vibe 5k is a 3.1 mile fun run/walk infused with color. Runners start the race with a clean
ABOUT
TYPICAL EVENT
COURSE EVENT SCHEDULE
PACKET PICKUP: A typical race starts at a packet
pickup/registration location the day before the event.
The runners stop by to pick up their packet which
includes a shirt, sun glasses, a racer bib, and a pack of
color.
RACE DAY: On race day, all runners arrive to music
in the air and an edge of excitement that can’t be
contained! An emcee pumps everybody up by leading
the crowd in stretches and occasionally zumba! The
PROJECTED # OF PARTICIPANTS:» 1,500 - 3,500 (avg)
SET UP TIME:» Friday from 9 AM - 6 PM
EVENT START TIME:» Saturday 9 AM
BREAKDOWN/CLEAN UP TIME:» Saturday 11 AM - 2 PM
TYPICAL
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countdown begins and color is thrown in every direction
as the runners take off on a very colorful adventure!
Care is taken to transform an ordinary and sometimes
mundane course into a colorful experience.
FINISH LINE DANCE PARTY: At the end of the race,
a DJ and MC await to get the party started! Running
ending = Party beginning. What follows is a colorful
party of dancing, craziness, and color throwing.
» Build a non-judgmental atmosphere for people to have fun & get active at the same time!
» Invite all walks of life to participate
» Promote awareness of our many partners including charity, water, and media sponsors
» Create opportunity for participants to develop relationships with sponsoring partners
» Provide our sponsors with a unique marketing opportunity, to reach a specific demographic
of people, not available through traditional outlets
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FACEBOOK STATS
RACE DEMOGRAPHICS
21%
79%
2.3 Million page likes and counting
Currently averaging 24,500 likes per week 3500+ new likes per day
Up to 5 million people reached with each post
Average weekly total reach 9.4 million
55% Ages 18-34
28% Age 34+
17% Children(18 and under)
600 THOUSANDUnique website visitors per month
1.65 MILLIONWebsite hits per month
WEBSITE STATS
OUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKETOUR MARKET
64 Events Held - 2013 109 Events Held - 2014
100 + Scheduled Events - 2015
UNITED STATES» Number of races per state:
RACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONSRACE LOCATIONS
OTHER COUNTRIES!
CANADA
AUSTRALIA
ITALY
MEXICO
» Color Vibe first started in the U.S. and we have the majority of our
races held there, but we’re expanding all over the globe!