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Society for Experiential Graphic Design A multidisciplinary community creating experiences that connect people to place


Kristin Bennani > [email protected] / +1 202 713 0413Kathleen Turner > [email protected] / +1 703 657 9171

Questions? Contact us.

CUTTING EDGE DIGITAL EXPERIENCES.

Xlab is the premier design event for the digital experiential community. Here, a massing of tech-centric firms and studios are developing next-generation platforms and other innovations that will impact future interfaces and experiences. Join us as we continue the conversation about the role of technology in experiential graphic design.

Photos provided by Robin Lopez; lopezr7.com




400+ MULTI-DISCIPLINARYDESIGNERS | TOP XGD FIRMS

This is the place to find the top minds in XGD from interaction and experience to integration experts and brand leaders.

This is your community...

300% GrowthOver 2 years!> Yes. It’s the

place to be!

SAYS...

“All in all, Xlab illustrated the wide range of opinion on the appropriate role that interactive technology should play in our retail, transit and cultural cen-ters... Xlab is proof that the seamless future we’ve been waiting for is just around the corner.”[SEGD Xlab 2014 Conference: Making Magic in Museums and Beyond BY CORE JR - NOV 11, 2014]




“HIGHLY recommend putting SEGD Xlab on your conference plan next year. Seriously good day of learning. #Xlab2014”

@sixteennine

“@HushStudios’ @davidhschwarz killed it with his discussion on “Blurred Lines: Brand and Content” at @SEGD #Xlab2014”

@TRUSTcollective

SPEAKING OF XLAB...




HOW TO GET INVOLVED WITH XLABAs a sponsor, you make this event possible!

The Sponsor Showcase at XLab comprises a unique opportunity to network, connect, and share your story with the designers who — working together with you — are paving the way for the intelligent environment and transforming the world of immersive and interactive experiences.

As a 2015 SEGD Conference Sponsor you will:

n Make a significant contribution to the advancement of XGD by supporting the educational programming at SEGD

n Receive unparalleled brand exposure on-site and off n Connect with over 400 XGD professionals and industry leaders n Earn promotional credit on segd.org and/or eg magazine — reaching

over 220k annually n Include information about your organization in attendee bags n Collect lead generation for everyone in attendance

Choose one of the packages on the next page, or talk to us about your budget and goals to develop something tailored to your needs.

ABOUT SEGD

We are a non-profit association of over 1700 people who create content-rich, emotionally compelling, experiential spaces for a wide range of environments, from hospitals and transit hubs to museums and educational campuses.

Our work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit.

We develop static and digital wayfinding systems, signage, environmental graphics, exhibition content, multimedia installations, public art, user interfaces, and branded/corporate environments.

For over 40 years, we are dedicated to a multidisciplinary, collaborative design process that puts user needs first. We strive to create experiences that improve the human experience.

To learn more about our community and join, visit segd.org/join

ABOUT NEW YORK DIGITAL SIGNAGE WEEK: NOV 2-6, 2015This is the week where the digital signage industry comes together once a year in New York City. Joining the DPAA Media Summit, the NEC Showcase, and the DailyDOOH Investor Conference, Xlab will complete the week with a discussion on the role of experiential graphic design for the digitally enabled environment. More at: dailydooh.com/nycdigitalsignageweek

THE RIGHT OPPORTUNITY... BENEFITS PRESENTING LEADING PROMOTIONAL NETWORKING

REGISTRATIONvalued at $495 each 3 2 2 1

WELCOME REMARKSexclusive benefit + panel participation

VIDEO SESSIONS1700 members, open access exclusive benefit

VIDEO SHORT-CLIPin-session, captive audience 2-min video 2-min video

TABLE DISPLAY6’ table in lobby

6’ table or branded banner

Break or Session sponsor + on-stage video 6’ table | limit 3

SEGD.ORG ADVERTISING 220k visitors, 3 million pageviews

1 full page in eg or 3-month banner

1 half-page in eg or banner on segd.org

1 half-page in eg or Xplore Category

50% off your choice + 2015 sponsor credit

WEBSITE PROMOTIONsegd.org reach of 200k

prominent displaylogo / hotlink + free firm listing

logo / hotlink + free firm listing

logo / hotlink + free firm listing logo / hotlink

LOGO VISIBILITY

Presenting sponsor event brand identity + all event slides and email messages sponsor slides sponsor slides sponsor slides

LEAD GENERATION pre and post-show pre and post-show pre and post-show pre and post-show

BAG INSERTS 500 units 1 item 1 item 1 item 1 item

INVESTMENT: $13,500 $7,500 $2,500

Choose the opportunity that matches your needs and budget best. You can participate at any level and receive a range of benefits to suite your needs perfectly.

Presenting SponsorshipThe Presenting Sponsorship is the most prominent position at the Conference and an exclusive opportunity to have a tremendous amount of brand exposure throughout the event and into the future. See page 7

Sponsor PackagesChoose a leading, promotional, or networking package. Leading Sponsors combine either a session sponsorship, networking break, or tour to an onstage 2-minute video to align your brand and messaging with something valuable at the conference. Networking Sponsors enjoy branding benefits while they network with participants.

Specific SponsorshipsThese opportunities allow you to directly align your brand with something memorable at Xlab, like a session, networking event, or attendee gear. See page 8 and 9

See the grid to the left to compare benefits, and review specific offerings on the next two pages.

SPONSORSHIP PACKAGES




SOLD

XLAB PRESENTING SPONSOR | $13,500 | LIMIT 2 1 LEFTThe Presenting Sponsorship is the most prominent position at Xlab 2015 and an exclusive opportunity to have a tremendous amount of brand exposure throughout the event and into the future.

Benefits include:

Exclusive On-site Participation + Welcome attendees and share a few words + Showcase a 2-minute video to this captive audience — an exclusive

benefit only available to Industry Partners and Presenting Sponsors + Participate in a panel or host a tour or workshop on day two

NEW!! On-going Education with SEGD Talks + Your exclusive Presenting Sponsorship allows SEGD members access

to all the online video sessions from each speaker at Xlab, titled: SEGD Talks on Experience Design

+ SEGD Talks are available online indefinitely for ongoing inspiration and education to the entire membership — expanding your reach from 400 at the conference to thousands online

+ Receive sponsor recognition in the opening credits for each video — posted throughout SEGD.org where speakers and content are aligned (sample video, shown to the right)

More exclusive benefits... + Your logo included in the brand identity for Xlab, including all

promotional materials, the main session slides, and website + And more... See the Sponsorship Packages grid on the previous page

BE OUR PRESENTING SPONSOR!

SEGD Talks: Exclusive Branded Video Sessions As the Xlab Presenting Sponsor, you’ll have your logo included in the credits of each video hosted on SEGD.org from the event. See below for an example from Xlab 2014:

Example Video: SEGD Talks from Xlab 2014




Sponsored by: Planar

XLAB TOUR SPONSOR: $ 3,000Tours are a signature event at SEGD and are new to Xlab this year. Participate as the exclusive sponsor on one of the conference-planned tours, and receive an unparalleled networking and branding opportunity at the event. Choose a tour:

Gensler NY Studio Tour: Digital lab tour led by Brian Brindisi and Neil ReddingESI Design Studio Tour: Digital lab tour led by Joe KaradinLEDLabNYC: Inspiring applications of digital technology on display; led by Alexandre

Simionescu of Float4ARUP SoundLab: Explore sound, lighting, and emerging virtual reality technology; led by

Terence Caulkins and Tateo NakajimaCooper Hewitt Smithsonian Design Museum: See the award-winning interactive

exhibition; led by Local Projects’ Paul HoppeMadame Tussauds Times Square: Digital storytelling and innovative display technology;

led by OpenEye Global

All “Networking” benefits, plus:

+ Enjoy an afternoon with up to 25 targeted attendees and receive an introduction and opportunity to say a few words to welcome participants

+ Receive lead generation for tour participants and the full conference

EXCLUSIVE WIFI SPONSOR: $ 3,000All “Networking” benefits, plus:

+ Personalized Wifi password with your company name displayed at the footer of all break slides

+ Your company recognized as the official Wifi Sponsor from the podium during welcome remarks

SESSION SPONSOR: $ 3,500Align your organization with one of the influential talks of the day, and show your support for the educational programming at SEGD. Choose a session:

Transforming Cities: Mike Clare, Intersection | Brad Gleeson, Civiq Smartscapes

Transforming Business: Flavia Sparancino, Sensing Places | Josh Goldblum, Bluecadet | Vivian Rosenthal, Snaps

Transforming Retail: Neil Redding, Gensler | David Kepron, LITTLE | Joseph Karadin, ESI Design

Transforming Wearables: Becky Stern, Adafruit | Terence Caulkins, ArupTransforming Public Space: Darren David, Stimulant | Jared Ficklin, ARGO

Design

All “networking” benefits, plus:

+ Your company name and logo displayed on the session starting slides, along with a brief introduction on the mission you share with this session’s content (given by the moderator)

+ Your name and website on the agenda for this session

NETWORKING BREAK SPONSOR: $ 3,500 | LIMIT 2 All “Networking” benefits, plus:

+ Choose to sponsor one of the networking breaks on the first day of the conference: Choose Morning or Afternoon

+ Treat attendees to a much-needed coffee/refreshment break and an opportunity to get to know each other in the SVA lobby

+ Recognition for your sponsorship at the end of the session and your company name and logo displayed during break

SPONSOR SOMETHING SPECIFIC




GLASS SPORT WATER BOTTLE: $ 7,000All “Networking” benefits, plus:

+ Send participants out on the second-day tours with your branded water bottle.

+ Out with the old, plastic water bottles. These shatter-resistant glass water bottles will surely end up on attendees desks for years to come

+ Water bottles include one-color logo imprint, a silicone sleeve, and a flip-top lid and straw

A LA CARTE BRANDED BANNER: $2,000 | LIMIT 6 + Display at 78” x 45” banner along the long corridor where people enter the

theater. This is a great branding opportunity and, if you saw it at the SEGD Conference this year, very popular!

+ Do this alone or add it to your sponsorship for a $500 discount

A LA CARTE BAG INSERT: $ 1,000 (400 UNITS)

READY TO GO?Complete the Sponsorship Commitment Form to secure your sponsorship selection. Looking for something more? Call us to design the right opportunity for you.

Commitments due: October 15, 2015; September 30 for Brand Sponsorships

XLAB 2015 TOTE BAGS: $7,000All “Networking” benefits, plus:

+ Your full-color logo imprint on one side of this eco-friendly, spacious Conference tote bags (400 units)

+ Secure this sponsorship for 2 years and receive a 5% discount (lock-in now. Prices go up as the event grows)

BADGE & LANYARDS: $ 5,000All “Networking” benefits, plus:

+ Your logo imprint on both the conference badge and the lanyards, used by everyone at the event and visible in photos and videos shared from the event

+ Secure this sponsorship for 2 years and receive a 5% discount (lock-in now. Prices go up as the event grows)

XLAB 2015 T-SHIRT: $ 9,000*All “Networking” benefits, plus:

+ A stylish and high quality Xlab t-shirt printed and given to every Xlab attendee. Something they’ll collect and enjoy year-after-year

+ Your company’s one-color logo imprint included on one side of the shirt + Secure this sponsorship for 2 years and receive a 5% discount (lock-in

now. Prices go up as the event grows) + *Own this branding opportunity for $9k, or share with co-sponsors:

$2,500 each | 4 sponsors; $5,000 each | 2 sponsors

BRAND XLAB 2015




XLAB 2015 SPONSORS & SUPPORTERS




This event is made possible with the valued support of our sponsors and supporters! Thank you to these organizations:

Presenting Sponsor Sponsors

sponsorship opportunities - segd · sponsorship opportunities ... that interactive technology...

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