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EUROPEAN SERIES
SPONSORSHIP OPPORTUNITIES
& PACKAGES
16 & 17 September 2015
Olympia, London
ORGANISED BY
With hundreds of exhibitors, and the show
growing year on year, sponsorship provides
a great means of standing out from the
crowd onsite, and demonstrating your
position as a market leader and innovator.
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We have a number of
generic sponsorship
packages, but we can
work with you to develop
a package that is bespoke
to your company and your
objectives – whether it is
visibility, brand
positioning, data build or
simply getting something
into the hands of every
visitor, we can build a
platform to suit you and
your budget.
Premium partner
sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products & Flyers
flyersRegistration
Sponsorship
Networking
Sponsorship
PREMIUM PARTNER SPONSOR
If you want to position your company as the market leader and gain mass branding
and visibility across every aspect of the show marketing campaign, and across the
show on the day, the Premium Partner package provides it all; from key sponsor
branding on marketing collateral, online and via emails, branded registration and
signage throughout the show, to post-show promotion and full data of our visitors.
Onsite visibility:
• 24m2 aisle stand with ‘premium’
shell scheme, fully furnished
• Full registration package, as
outlined on page 5, to include
branding of registration area and
staff, and promotional staff to hand
out client’s literature
• Headline branding across all signage,
for example ‘You Are Here’ boards
• Dedicated signage around the show
promoting positioning as Platinum
Partner
• Opportunity to include a Premium
Partner personalised message in the
show guide, distributed to all visitors
at the show, inserted into Packaging
News in advance of the exhibition, and
also sent to Easyfairs’ and Packaging
News’ full email databases before the
event
Post-show promotion:
• Email to all show visitors sent by
Easyfairs with a Platinum Partner
sponsor message
Data build:
• Full data of all attendees to the
show (excluding third party opt-outs)
for use for 12 months from the date of
receiving the data (data will be
seeded)
• Opportunity to run competitions for
business card collection at registration
and show feature areas as agreed with
Easyfairs
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Pre-show promotion:
• Headline logo across the full marketing
campaign – your logo will be positioned in
the show banner as the Platinum Partner
including:
• All adverts, spanning the full packaging
and print industry press in the UK, and
core titles across Europe, plus key vertical
industry press
• Show brochures distributed to potential
exhibitors by post and email
• Pre-show registration tickets sent direct to
key industry decision-makers and buyers
(distribution in excess of 20,000)
• Inserts in key industry press (distribution in
excess of 100,000)
• All campaign emails (logo positioning will
be in the email header) – approx. 15
emails sent to internal database of over
80,000 fresh and relevant industry
contacts; plus full campaign of emails to
third party databases
• Full branding across the show website
including:
• Platinum Partner logo positioning in the
top section of every page of the show
website, highlighting your company
throughout the year to every potential
visitor to the show
• Dedicated page on the website as
Platinum Partner, to include images and
text as supplied by the client
• Inclusion in PR campaign as Platinum
Partner; including mention in all press
releases and show previews and reviews
• Access to PR facility to push key news
and messages in connection with the show
to the media
• Access to the Online365 Premium package
– includes unlimited product presence, online
matchmaking, logo visibility on a pre-show
and post-show email sent by Easyfairs to
prospects and pre-registered visitors
• Opportunity to place a flyer in the VIP badge
mailing (sent to 6,000 VIP contacts)
• Opportunity to send a dedicated email to
the Easyfairs packaging database of over
80,000 contacts to promote presence at the
Packaging Innovations London show
• Pre-show promotion as registration sponsor,
as outlined on page 6, including headline
branding on registration pages, and logo
and message on registration confirmation
emails
Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
VIP SPONSORSHIP 4
All VIP visitors have access to the dedicated VIP Lounges. The sponsor
company will have sole distribution of company literature in the VIP Lounges
and you will receive ‘sponsor’ status, which will be broadcast across our
whole marketing campaign. This will include your company logo and name on
all tickets, emails, website and onsite.
Pre-show promotion:
• Positioning as VIP sponsor, including logo as VIP sponsor on all
relevant marketing material:
All adverts, spanning the full packaging and print industry press
in the UK, and core titles across Europe, plus key vertical
industry press
Show brochures distributed to potential exhibitors by post and
Front page of pre-show registration tickets sent direct to key
industry decision-makers and buyers (distribution in excess of
20,000)
Front page of inserts in key industry press (distribution in excess
of 100,000)
All VIP emails (logo positioning will be at the top of the email) –
approx.15 emails sent to c. 12,000 VIP invitees
On registration page on show website
• Messaging across the VIP campaign – VIP programme is courtesy of
sponsor company, including:
Messages in VIP emails
Message in VIP badge letter
• Access to the Online365 Premium package – includes unlimited
product presence, online matchmaking, logo visibility on a pre-show
and post-show email sent by Easyfairs to prospects and pre-
registered visitors
Onsite visibility & presence:
• Logo visibility on onsite floorplan signage, including highlighted
stand
• Full branding of Luxury Gold & Platinum VIP Lounges, including
logo on build of the lounge
• Logo on general show signage where relevant with positioning
as VIP sponsor
Data build:
• Twelve months’ access to data for VIP visitors who have opted
in to receive information from third-party organisations (data
will be seeded)
Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
REGISTRATION
Every visitor and exhibitor walks through registration at least twice. With over
3,500 visitors to the show in 2014, you could brand and personalise the reception
area to promote your company to industry professionals from the beginning of
the event
REGISTRATION
DATA UPGRADE
You can supplement the
registration package above by
adding data build:
• Full access to all registration
data(including pre-registration
non-attenders, but excluding third
party opt-outs) for use for 4
months from the date of receiving
the data (data will be
seeded)
• Question on the registration form
asking registrants if they would like
to receive information from your
company; all opt-ins will be
provided to you for unrestricted
use after the show
NB. This option is only if taken in
conjunction with the full registration
package above; it is not available as a
separate package.
Pre-show promotion:
• Footer banner on all registration pages for Packaging Innovations & Luxury Packaging
London for pre-registrations via the website before the show (client to provide
artwork for banner)
• Logo and sponsor message on all registration confirmation emails
Onsite visibility & presence:
• Logo on header of registration page on computers for onsite registrations at the show
• Logo and stand number on signage, directional boards and registration desks (at
registration only) – this will include branding the registration desks as well as
directional signage
• Promotional staff at each entrance (2 in total, supplied by Easyfairs) to hand out
client’s literature; these can be branded with your company T-shirts
• Plasma at registration to show slideshow or video of client’s choice
• Opportunity to place pop-up banners at registration (maximum 2 per entrance; 4 in
total)
• Opportunity to distribute literature at registration
• Opportunity to provide branded T-shirts for registration staff to wear
• Opportunity to provide lanyards for each visitor at the show
• Opportunity to place an insert in bags
(All additional items such as lanyards, T-shirts, pop-ups, literature, inserts, etc, to be provided by client)
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Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
LEARNSHOPS PROGRAMME
The Learnshops are the main visitor feature at each of our shows and are well
attended and respected by our attendees. You can sponsor the seminar
programme in the three dedicated Learnshops theatres, each of which feature an
average of four sessions a day.
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Pre-show promotion:
• Positioning as Learnshops sponsor, including logo as Learnshops sponsor on all
relevant marketing material:
• Learnshops page of pre-show registration tickets sent direct to key industry
decision-makers and buyers (distribution in excess of 20,000)
• Front page of inserts in key industry press (distribution in excess of 60,000)
• All emails regarding the Learnshops Programme (logo positioning will be
towards the top of the email) – to Easyfairs database of packaging contacts,
and all major show partners’ and media databases
• On Learnshops pages on show websites
• Mentions in press releases and show previews in industry media where
Learnshops are mentioned
Onsite visibility:
• Logo visibility on onsite floorplan signage and in Show Guide
• Full branding of the three Learnshops theatres, including logo and stand number
on build of the theatres
• Logo on Learnshops timetable signage on three theatres • Logo on general show
signage where relevant with positioning as Learnshops sponsor
• Opportunity to distribute literature in Learnshops, on seats and in literature
racks around the three theatres
Data build:
• Twelve months’ access to data for Learnshops visitors who
have opted-in to receive information from third-party
organisations (data will be seeded)
Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
LUXURY PACKAGING CONFERENCE
The launch of the Luxury Packaging Conference in 2014 has been phenomenally
successful, with speakers from companies such as Harrods, Diageo, Godiva
Chocolatier and many more, and delegates from companies including Faberge, De
Beers and Bang & Olufsen; it has already become the unique event for thought
leadership in the luxury brand market. Aligning your company with this prestigious
programme will position your brand as the premier luxury packaging company.
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Pre and post-show marketing:
• Headline logo across the full conference
marketing campaign, including:
• On top of all pages of the website
relating to the conference as
conference sponsor
• All emails relating to the
conference (near top of email)
• Logo on conference adverts in
Packaging News
• Front of conference brochure pdf
• Opportunity to send a dedicated email
to the Easyfairs packaging database
inviting them to book a meeting with
you at the show
• Inclusion as conference sponsor of all PR
and editorial promotion (press releases,
show previews, etc) relating to the
conference
ONSITE PROMOTION & VISIBILITY:
• Branding on conference screens within conference rooms
(holding & intro slides)
• Opportunity to brand room and entrance with pop-ups
• Opportunity to brand delegate lounge, including placing pop-ups
in the lounge, displaying packs (Easyfairs to provide 2 glass
cabinets, should sponsor require display cabinets for packs)
• Logo on all onsite signage relating to the conference
• Opportunity to do a sponsor address (5 mins max) to attendees
each day
• Opportunity to provide any branded materials for delegates,
such as bags, pens, paper, mints, bottled water, delegate gifts,
etc
• Opportunity to place promotional material on seats, and around
the conference, and in the delegate lounge
• Opportunity to collect business cards in the delegate lounge
• Logo on front of delegate pack/manual, and opportunity to
provide insert in delegate pack (standard mono A4 printing
provided by Easyfairs; if anything more complex is required,
sponsor to provide the printed material by Easyfairs’ deadline)
• 2 delegate places for sponsor company’s staff for both days of
the conference
Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
NETWORKING SPONSORSHIP
Networking is an essential part to Packaging Innovations and Luxury Packaging
London. It is a perfect chance to get your brand in front of industry professions
and key buyers.
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Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
CHAMPAGNE HOUR
£5,000
During both days of the show we will be hosting a champagne
hour for all visitors. The champagne hour offers a more
sophisticated sponsorship opportunity. To elevate your presence
across the show, you will receive the following:
Pre-show promotion:• Champagne Hour to be billed as ‘<Your company name>
Champagne Hour’, with your logo where the champagne hour
is mentioned:
• On show website
• On emails sent to Easyfairs and partner databases
• Mentions within press releases and show previews
Onsite visibility:• Your company logo on the champagne tables & signage
• Your logo on the champagne voucher
OFFICIAL SHOW NETWORKING DRINKS
The perfect place for attendees to
connect with industry peers and
develop new business relationships at
our official exhibition networking
drinks and the perfect place to gain
key brand awareness for your company
by sponsoring this event.
SYMPOSIUM NETWORKING
This year at our Drinks and Beauty
Symposiums we will be holding special
networking opportunities for the
attendees, for them to enjoy a glass of
champagne at the end of these insightful
sessions. This gives you the opportunity
to be seen as a thought leader in these
trending parts of the industry.
To find out more about pricing and networking promotion contact the team.
PRODUCT & FLYERS
SPONSORSHIP8
Premium Partner
Sponsorship
VIP
Sponsorship
Learnshops
Programme
Luxury Packaging
Conference
Products &
FlyersRegistration
Sponsorship
Networking
Sponsorship
SHOW LANYARDS
VISITOR SHOW BAGS
SHOW FLYER HAND-OUTS
Each visitor will be walking around the exhibition with a lanyard, and it provides a highly visible opportunity to promote
your company logo during and after the event.
(Client provides 4,000 lanyards)
We have dedicated staff members walking around the show all day long each day who will hand out your leaflets, flyers or
additional promotion items to attract visitors to your stand.
(Limited to three companies)
Provide an insert to be put into all gift bags that are distributed at the entrance. There is potential for your
company/product to reach over 4,000 visitors.
(Limited to five companies)
SHOW BAGS INSERTS
During the show, industry specific magazines and exhibitor literature is handed out, as well as free exhibitor give-aways.
By supplying your own branded gift bags, you can promote your company long after the event.
(Client provides 4,000 bags)
Promotional products and collateral are some of the most impressionable
sponsorship options available. Improve your brand awareness by sponsoring one
of our show items
FIND OUT MORE
Sam Williams,
Sales Manager
+44 (0)20 8843 8822
Ellis Owen,
Sales Executive
+44 (0)20 8843 8836
David Fergus,
Sales Manager
+44 (0)20 8843 8824
ORGANISED BYwww.Easyfairs.com/PI-London
www.Easyfairs.com/LuxuryPackaging
We know each of you will have specific objectives, targets and
requirements, so we can tailor any packages around what your company
would like to achieve, whether it is brand awareness, new products
launches, industry visibility or data build.
Contact a member of the team today to find out more.