SponsorshipOpportunities

In the autumn of 2018, Hastings will host the South East’s newest festival of literature, Hastings LitFest, which celebrates writers and writing and engages with local, national and international audiences.

Situated on the English south coast, Hastings not only boasts many attractions for visitors but has also become a creative hub for writers, artists and musicians who have come to live and work in this inspirational seaside location.

Hastings LitFest will offer 50 events held over 3 days from 31st August to 2nd September 2018, and will reach thousands of visitors, creating the opportunity to communicate brand messages to a receptive and enthusiastic audience. The LitFest will also reach a wider group of consumers through our databases and through national media relationships.

The festival will attract established and up-and-coming writers and performers, and will generate opportunities to promote your business in a unique and exciting environment.

We will work with you to create a bespoke sponsorship package that delivers results and meets your brand objectives.

Hastings LitFest operates as a not-for-profit company with a mission to promote the written word through our events and educational activities, offering companies the chance to meet their corporate social responsibility objectives.

Supporting Hastings LitFest

Innovative events: Bringing bestselling authors, influential speakers, historians, sporting writers, comedians, agents and publishers to share their stories with the Litfest audiences.

Seaside spaces: Located in the Hastings Old Town and St Leonards-on-Sea, our festival embraces a diverse range of venues including galleries, bookshops, theatres, cafes and community spaces.

The buzz: Hastings LitFest will create excitement around the festival and beyond by encouraging lively debates, unique events and arranging celebrity appearances.

Animated audiences: The festival will generate a warm atmosphere, stimulating a positive exchange of ideas at events which will both delight and educate our visitors.

Encouraging young writers: Our family-friendly events will inspire children and young people to follow their creative interests with confidence.

Making business connections: We can offer sponsors a creative space for client entertainment and business networking.

What to expect fromHastings LitFest

DEMOGRAPHICS (FORECAST)

20,000 tickets available National reach to most UK

postal areas High profile social media campaign International reach through a web-

based writing competition

*Likely to reach an ABC1 audience with high level of disposable income who:

Enjoy travelling abroad regularly Like good food and wine Take advice on financial affairs and

purchase financial products Seek environmentally friendly

alternatives in their choice of goods and services

ENGAGEMENT

Average spend: *Visitors will often spend over £80 on Literature Festival tickets

Positive association: Festival goers are most likely to rate their experience enjoyable or very enjoyable

High rate of brand recognition: At similar sized festivals there has been over 90% recall rate for top sponsors.* information based on research from other similar sized festivals.

Festival Overview

ONLINE TARGETS

100,000 page views on hastingslitfest.org during the festival booking period from March-August 2018

50,000 unique web users during the booking period

Regular email newsletters to those who have signed up for updates on our website during the festival booking period

Regular updates on Twitter and Facebook

5,000+ Twitter followers

2000+ Facebook fans

Online acknowledgement (dependent on level of support) will include:

Hyperlinked logo credit on the list of supporters webpage

Hyperlinked logo credit on sponsored event page

Advertising space on LitFest homepage

Advertorial content on the LitFest blog

Promotion on LitFest e-newsletters

Dedicated promotional page on the LitFest website

Social media mentions and links

PRINT

10,000 full programmes circulated

(further 10,000 online views)

Print acknowledgement (dependent on level of support) can include:

Logo credit inside front or back cover of programme

Credit alongside sponsored events in programme

Full/half page advertisements in programme

Advertisement on other distributed materials

Marketing

By sponsoring the Hastings LitFest, not only are you supporting the not-for-profit aims of the festival, but you will also gain a unique opportunity to promote your business by aligning with a creative and innovative cultural organisation.

HELPING YOU TO MEET YOUR OBJECTIVES:

Creating brand awareness using our marketing channels, national and local media coverage and festival site presence

Targeted marketing to our affluent and discerning audience

Sampling your product to our thousands of festival visitors

Funding LitFest educational activities at community venues

Promoting brand values to stakeholders including consumers, employees, the community, media and high profile speakers

Being part of a network of national, regional and international supporters

Supporting a new and iconic event

The festival offers an innovative way to engage withconsumers and a unique opportunity to celebrate anoccasion or entertain clients.

Why Support Us?

FESTIVAL EVENTS FOR PARTNERS AND ASSOCIATE PARTNERS£500 - £3,000

REACH AUDIENCES

Brand your event and inform a ‘captive audience’ with digital screen advertising at your event

Distribute samples or goodies to attendees

Brand credit against event booking page(s) online and in brochure

CREATE EXPERIENCES FOR YOUR GUESTS

Meet authors and performers

Photo opportunities with authors and performers

Complimentary tickets for you and your guests

Invitations to the LitFest Opening Party

BESPOKE PACKAGES FROM £5,000

We can create bespoke sponsorship packages which allow brands real high level input into LitFest content.

Programme a series of special events in partnership with our team to achieve maximum alignment with your corporate objectives

Sponsor a festival venue with naming rights, to establish high visibility branding

Become an official food or beverage supplier through our festival catering spaces

Create your own space at LitFest providing free interactive activities

Fund a LitFest education event in line with your CSR objectives

Associate your company with a specific event from the festival programme which reflects your brand identity and objectives

or partner with us tosponsor a collection of events

on a particular theme

GET IN TOUCHWe look forward to hearing from you as soon as you have identified how you would like to get involved with LitFest and are happy to explore alternative and creative sponsorship ideas too.

For more information contact Marcia Woolf at marcia@hastingslitfest.org or write to us at:Hastings Litfest127 All Saints StreetHastingsEast SussexTN34 3BG