The Los Angeles Times · Mon, J ul 29, 1985 · Main E d

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SPONSORSHIPOPPORTUNITIESAIDS WALK LAF

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Benefiting and other Los Angeles County service organizations.

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1985

JOIN THE

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Brands partnering with AIDS Walk have the opportunity to reach millions of Angelenos. For 35 years, AIDS Walk has been recognized as the premier cause-based march in Southern California, and organizations who partner with us elevate their brand values through one of the largest platforms in Los Angeles.

We offer multi-tiered sponsorships across all media in the months leading up to the event itself, as well as unique opportunities to be seen and heard from by thousands on Walk day.

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EOPPORTUNITY

AWLA 2019

AWLA 2019

Thirty-five years after the first AIDS Walk, the fight rages on. The face of the epidemic has evolved over the years, and so have the challenges facing us. Your support helps us grow stronger as we show through our resolve and our actions that AIDS has met its march.

of diagnosed PLWH are adults

over 50

48%

of new HIV diagnoses are adults 20-29

36%

WEWHERE ARE

48%of new HIV diagnoses and people living with HIV (PLWH) are not virally suppressed.

88%of diagnosed PLWH live at or below the federal poverty level.

69%of diagnosed PLWH are from communities of color.

THE EPIDEMIC TOUCHES EVERYONE

198519861987198819891990199119921993199419951996199719981999200020012002

200320042005200620072008200920102011201220132014201520162017201820192020

In 1985, at the height of the AIDS crisis, a group of fed-up Angelenos walked the streets of LA to demand government action. That was the first AIDS Walk, and since that day hundreds of thousands more have been empowered to march and share their stories, raising nearly $90 million to fight the epidemic in the process.

The history of AIDS Walk is one built from a spirit that’s equal parts

AN

DCELEBRATORYREBELLIOUS

AWLA 1985

TH

EWALK

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ECAUSE

Every year, thousands of activists, allies and friends gather on the steps of City Hall in DowntownLos Angeles. They represent their own stories of triumph, loved ones who have beenaffected by HIV/AIDS, and organizations that support the cause of erasing the epidemic in LA County.

This walk through the Downtown streets is a show of strength from a diverse community that won’t be denied. AIDS Walk is a highlyvisible celebration that reverberates all year long.

AIDS Walk benefits APLA Health and partner organizations providing health and wellness services to underserved

communities in LA County.

A show of strength from a diverse community that won’t be denied.

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people served annually.

18,000

people in medical, dental, and behavioral health services.

12,323

people living with HIV/AIDS in medical care.

2,000

65%of our clients identify as LGBTQ.

59%of patients have an income below $24,280 (200% of the federal poverty level).

73%of our clients are from a community of color.

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ECOMMUNITYWE SERVEFunds raised from AIDS Walk Los Angeles benefit APLA Health and other AIDS service organizations in LA County. Your support helps fund vital services including HIV medical, dental, and mental healthcare; PrEP counseling and management; health education and HIV prevention; STD screening and treatment; care management; food and nutrition; transportation and housing support; benefits counseling; and home healthcare.

APLA HEALTHLOCATIONS

LongBeach

SouthL.A.

West L.A.

WeHoMetroL.A.

San FernandoValley

Antelope Valley

San Gabriel Valley

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7

4

5

9

6

38

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The David Geffen CenterKoreatown

Gleicher/Chen Health CenterBaldwin Hills

Long Beach Health CenterLong Beach

APLA Health - OlympicFairfax/Carthay Circle

APLA Health - Education Center Baldwin Hills

Wilshire Dental ClinicDowntown Los Angeles

APLA Health - WillowbrookSouth Los Angeles

Vance North Necessities of Life Program Food pantries in eight locations8

APLA Health - West Hollywood West Hollywood9

APLA Health at Tarzana Treatment Center Lancaster

10

APLA is everywhere in Los Angeles County, serving its clientele and patient groups with a variety of vital services. By partnering with AIDS Walk, you have the opportunity to capture the same reach and align yourself with an organization that's truly making an impact.

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30%

62%

33%25%16%9%6%

SE

XU

AL

OR

IEN

TA

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NC

ULT

UR

AL

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NT

ITY

FEMALE

MALE

Non LGBTQ+

LGBTQ+

Latinx

White

Asian

Black/African American

Multicultural

56%

41%

Our participants don’t just show up, they show out.

“

”Where similar events are tailored to a specific demographic, AWLA is uniquely diverse across ages, ethnicities, and backgrounds. Self-reported numbers from AWLA 19. Does not include "no response".

Gen Z

41%

Millennial

37%

Gen X 15%

OU

R WALKERS

The individuals who march at AWLA want to align with brands like yours.

YO

UR SOCIAL

IMPACT

of people are more willing to share content from

purpose-driven companies on their

social media.

68%

88%would buy from a purpose-driven

company.

of Gen Z feel more positively towards a brand when it promotes equality

on social media.

77%

of Millennialssaid more brands should have or take a stance on

social issues.

74%FO

R

BE

A LEADERCHANGE

of Gen Z show support for causes

with purchases.

76%

of Millennialsprefer brands that

take a stand.

67%

SOCIALBUZZThe march makes its mark on social media.

INCREDIBLE STORYAN

AIDS Walk Los Angeles is featured in 28 media types with an audience reach of 95,641,019.

INFLUENCET

AK

ES CENTER STAGE

Join the biggest names in policy and entertainment at AWLA.

Garrett Claytonfrom Disney

Betty Who

Zuri Adele fromGood Trouble

Dale Soules from Orange Is the New Black

Todrick Hall

Maia Mitchell & Josh Pencefrom Good Trouble Congresswoman Maxine Waters

Jake Borellie ofGrey’s Anatomy

Frenchie DavisBroadway performer

Your impact is felt before and after the day of the event.

Many participants begin their outreach in May, meaning you have a potential 6 months of exposure to promote your product, service and values.

You can reach Angelenos via:

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AIDS Walk email campaigns.

Bus shelters generating over 7 million impressions.

7,000 posters placed in local businesses.

5 Street banners seen daily by 207,440 Angelenos.

Print ads in the LA Timesand other publications.

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We’re here for the fight. With your support, we will be able to undeniably say:

AIDS HAS MET ITS MARCH.

SPONSORSHIPOPPORTUNITIES

WH

Y AIDSWALK?

AWLA is one of the largest community events in LA.

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10,000PARTICIPANTSON WALK DAY

15KSOCIAL MEDIAFOLLOWERS

1.7MEMAIL

INBOXESREACHED

54KRESIDENTS

IN DTLA

AIDS WALK 2020SPONSOR OPPORTUNITIES

Your Logo embedded in AIDS Walk LA logo

Opportunity for a company representative to speak on stage at the Opening Ceremony

Opportunity to tell your company’s story on AWLA Sponsor page

Individual acknowledgement of your company and team during the Opening Ceremony

Invitations to the APLA Health BBQ

Recognition in APLA Health’s annual report

Mentions on APLA Health Facebook, Twitter & Instagram pages

Your Logo on AIDS Walk LA Letterhead

Your Logo on the stage banner

Your Logo featured on website Registration page

Your Logo on LA Street Banners

Special “Sponsor of the Week” featured designation

A seat on the Opening Ceremony stage

Your Logo or Name on Point-of-Purchase displays

Your Logo or Name on bus shelter ads

Your Logo or Name in the LA Times and other publications

Your Logo or Name on AIDS Walk LA direct mail

Your Logo or Name on AIDS Walk LA email campaigns

Your Logo or Name on the AIDS Walk volunteer t-shirts

Your Logo in rotation on AIDS Walk LA Homepage

Opportunity to have your banner placed at start line

Invitations to the VIP Breakfast

Logo/name, with link, on AWLA Sponsor page & aplahealth.org

Your Logo or Name embedded in select AIDS Walk LA emails

Logo/name on AWLA Facebook, Twitter, and Instagram pages

Acknowledgement of your company in press releases

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No matter your sponsor level, each of these limited opportunities presents a unique experience for your company to get involved. Let’s talk to find your best match!

Sign-in host

Greet our participants at the start of the day.

Aerobic warm-up host

Lead Grand Park in a stretch.

VIP Breakfast host Start the day with high ranking officials and our top fundraisers.

Start line sponsorYour brand on a banner.

Title sponsor of Walk Masters BBQExclusive post-Walk event with 700+ attendees.

Checkpoint hostWater and snacks keep Walkers happy.

Route markers

Guide Walkers on their way.

Title sponsor of the post-Walk Block Party

Entertainment starts with you.

Finish line sponsorBe there till the end.

SPECIAL EVENTOPPORTUNITIES

AIDS WALK HELPS YOUTELL YOUR STORYIn addition to the materials previously outlined, AIDS Walk works with you to customize materials and messages to disseminate throughout your organization. Each sponsor is different and we want to be sure we give you the pieces that truly make a difference in moving your staff and stakeholders.

PREVIOUSPARTNERS

Join this esteemed list of organizations who have supported the mission to end the HIV/AIDS epidemic.

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ENEXTSTEP

Your presence at AIDS Walk Los Angeles means everything. It’s your demonstration of values to an audience that

supports companies with a cause. It’s your commitment to a fight that puts you next to its biggest and most vocal

champions. It’s your moment to win hearts and minds and develop lasting relationships.

When you help make AIDS history, people take notice.

Ken MintzerAIDS Walk Los Angeles Sponsorship

kmintzer@apla.org(213) 201-1525

To get started, please contact: