1PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

Sixth Annual SEI Architecture Technology User Network Conference May 17-21, 2010 | Minneapolis, Minnesota

Sponsorship Opportunities

Over their lifetimes, systems change.They must be architected for change because organizations need their systems to be adaptable while still meeting requirements.

Your sponsorship of SATURN 2010 connects your organization with the change agents and thought leaders in software architecture.

WWW.SEI.CMU.EDU/SATURN/2010

SATURN 2010

ARCHITECTING FOR CHANGE

2PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

ARCHITECTING FOR CHANGE Requirements change. Organizations change. Technology changes. Infrastructure changes. People and personnel change. The world changes. Organizations need their systems to be able to adapt to change while continuing to meet business and mission goals.

Just within the past few years, we have seen a growing emphasis on new approaches, technologies, and concerns that were not of high importance before:

• Cloud computing platforms have emerged. Companies such as Google and Amazon have moved to new business models.

• Developing effectively for multicore processors has become a focus of many organizations.

• The need for cost-effective data management, especially in the context of health care, has forced many organizations to undertake data-modernization projects.

• The increasing cost of energy has forced software engineers to find ways to reduce consumption and production costs in the applications they develop.

And the list goes on.

The theme for SATURN 2010 is “Architecting for Change.” The conference, scheduled for May 17-21 in Minneapolis, Minnesota, will cover emerging technologies, best practices, and lessons learned for architecture ranging from enterprise and systems architecture to software architecture.

Learn more about SATURN 2010, including important dates and announcements, at www.sei.cmu.edu/saturn/2010/.

3PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

As systems grow in complexity, architecture’s role becomes increasingly important at enterprise, systems, and software levels. Architecture practitioners rely on best practices and technology to build predictable, high-quality systems. To promote sharing of architecture advances, the SEI Architecture Technology User Network (SATURN) was formed in 2005. The SATURN Conference is held every year to bring together experts from around the world to exchange best architecture-centric practices in developing, acquiring, and maintaining software-reliant systems. This is the event where professionals with an interest in good architecture meet to share, network, and learn.

The annual SATURN Conference reflects the network’s vision, connecting architecture practitioners so they can

• share best practices in developing and acquiring software, systems, and enterprise architecture to build predictable, high-quality systems

• network with colleagues and SEI experts to help advance software, systems, and enterprise architecture knowledge

• find potential solutions, service providers, training, partners, and more to help their organizations use effective software, systems, and enterprise architecture practices across the life cycle

• stay current with the latest SEI architecture technologies

• meet and learn from other software, systems, and enterprise architecture professionals

The SEI Architecture Technology User Network has flourished since its formation, expanding in breadth of topics explored, and now boasts over 700 members. You can learn more through LinkedIn.

By becoming a sponsor for SATURN 2010, you will promote the goals of both the conference and the network in advancing effective architecture practices.

ABOUT SATURN 2010 AND

4PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

1 STAND OUT AS AN INNOVATORArchitecture practices are critical for the success of any system. Take your place among the innovators and progressive practitioners in embracing best architecture practices.

2 MAkE A DIFFERENCEYour sponsorship for the SATURN Conference supports the advancement of architecture-centric practices for software-reliant systems. It reflects your organization’s recognitionthat competent architecting is crucial to creating effective systems.

3 CONNECT WITH THE RIGHT PEOPLEYour role as sponsor gives you abundant opportunity to interact with attendees—the true thought leaders in software architecture —who want real solutions in new tools, training, and technology. Make sure the solutions they leave with are yours.

The sponsorship opportunities are designed to maximize your investment. You caninteract directly and extensively with conference attendees and with leading experts in architecture from the SEI and other organizations to develop collaboration opportunities.

THE LIMITED GOLD-LEVEL OPPORTUNITIES FOR SPONSORSHIP ARE DESCRIBED ON PAGE 6.

3 REASONS WHY YOU BELONG AT SATURN 2010

5PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

62%

42%

ABBThe Aerospace CorporationAmerican Eagle OutfittersAnsysApplied Industrial TechnologiesArgon STBAE SystemsBarclays Global InvestorsBechtel BettisThe Boeing CompanyBooz Allen HamiltonCadence DesignCarnegie Mellon UniversityChemical Abstract ServicesCherokee Information ServicesCiberCigitalClemson University CP ConsultingCVS/CaremarkDeloitteDistriNet Labs, k.U. LeuvenEM SolutionsEMCEmerson Process Management

ESN TechnologiesExcellus BCBS FidelityFlagstar BankFord Motor CompanyGeneral DynamicsGiant EagleIBM Indian Institute of Technology Ingersol Rand ITT Corporationkey BankLiveware IS SALockheed MartinMckesson Mellon FinancialMIT Lincoln LaboratoryThe MITRE CorporationNomura Research InstituteNorthrop GrummanNTT DataOrtho-Clinical DiagnosticsPennsylvania State UniversityPhilips HealthcarePitney Bowes, Inc.

PNC Financial ServicesRaytheonRespironicsRobert BoschRockwell AutomationSamsung Electronics Sandia National LaboratorySecureWorks SiemensSoftware Engineering InstituteSummaTechnisourceTeletrol-One Co., Ltd.Texas InstrumentsUniversity of British ColumbiaUniversity of HawaiiUniversity of Technology (Sidney)U.S. Air Force U.S. Army U.S. NavyVirginia TechVisteon AutomotiveWells Fargo and CompanyWestinghouseX by 2

OF SATURN CONFERENCE ATTENDEES HAVE RETURNED.

OF SATURN CONFERENCE ATTENDEES REPRESENT THE COMMERCIAL SECTOR.

ORGANIZATIONS ATTENDING SATURN CONFERENCES HAVE INCLUDED

CONNECT WITH CUSTOMERS

6PRESENTED BY THE SEI IN COLLABORATION WITH IEEE SOFTWARE SATURN 2010 MAY 17–21, 2010 WWW.SEI.CMU.EDU/SATURN/2010

STAND OUT AS AN INNOVATOR

Gold$10,000

Silver$7,500

Bronze$5,000

Conference program 1-page advertisement with logo

½-page advertisement with logo

Mentioned by name

Conference proceedings CD Logo Logo Mentioned by name

Website Mentioned as gold sponsor with logo

Mentioned as silver sponsor with logo

Mentioned as bronze sponsor by name

Advertisements in conference package

2 full pages presenting your organization or your specific product(You provide ad text and artwork.)

1 full page presenting your organization or your specific product (You provide ad text and artwork.)

1/2 page presenting your organization or your specific product(You provide ad text and artwork.)

Opening and closing sessions Explicitly mentioned Explicitly mentioned —

Conference poster Logo on poster in main conference room

Logo on poster in main conference room

Name on poster in main conference room

Complimentary registration (does not include courses and tutorials)

4 3 1

Exhibit table space Yes Yes, first day of conference Yes, opening right after reception

Opportunity to provide complimentary company marketing material for attendees

Yes Yes Yes

MANY ATTENDEES ARRIVE AT OUR SATURN CONFERENCE SEARCHINGFOR ARCHITECTURE-CENTRIC TOOLS, TRAINING, AND TECHNOLOGY. MAkE SURE THEY kNOW HOW YOU CAN HELP.

SPONSORSHIP PACkAGE OPTIONS

TO LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES, CONTACT BOB ROSENSTEIN AT BR@SEI.CMU.EDU.