sponsorship - bizcommunity

SPONSORSHIP OPPORTUNITIES

IT’S THE MUCH ANTICIPATED!

METRO FM MUSIC AWARDS

WHAT IS THE METRO FM MUSIC AWARDS?

A CELEBRATORY LIFESTYLE EXPERIENCE

• Launched in 2000 as THE flagship METRO FM STATION EVENT for listeners to

RECOGNIZE, CELEBRATE and SUPPORT LOCAL ARTISTS and the GROWTH of

local music industry.

• And to CONNECT SPONSORS TO LISTENERS through all interactive

campaign elements surrounding the awards.

IT’S ABOUT CELEBRATING GREATNESS

AND STANDING FOR PROGRESS

LIGHTING UP WITH THE SIGHTS AND SOUNDS

OF THE ANNUAL

METRO FM MUSIC AWARDS

IS HOST CITY DURBAN

ROAD TO #MMA16 CAMPAIGN PHASES

PHASE 4:

Gala Awards ceremony

25 Feb 2017 (Durban ICC)

PHASE 3:

Activations leading to the gala event

16 Jan 2017 – 25 Feb 2017

(PTA, JHB, Bloem, EL and DBN)

PHASE 2:

Finalist Announcement

The Forum,

Johannesburg

PHASE 1:

Call for Submission & Official Media

Launch

(Durban TBC)

4 MAIN CAMPAIGN PHASES

JOIN THIS CELEBRATORY

LIFESTYLE EXPERIENCE IN DURBAN

AND BE AT THE HEART OF ALL THE FESTIVITIES

WITH AN ALCOHOL SPONSORSHIP

ALCOHOL SPONSOR PACKAGE

SAVINGS

R 648 000.00

R 0,00

R 648, 000.00

• Live Amp branded insert (pre-party)

• Selimathunzi branded insert (after party)

• Interview with brand representative on Live Amp

• OBB & CBB on Live Amp (broadcast pre & post awards)

ELEMENTS

Live Amp pre-party exposure 1 x 180” and 10” OBB & CBB

Selimathunzi after party branded insert 1 x 180” and OBB & CBB

TOTALS

VALUE

R 648 000.00

R 720 000.00

R 1 368,000.00

INVESTMENT

R 0,00

R 720 000.00

R 720, 000.00

SAVINGS

R0.00

R0.00

R0.00

R0.00

R0.00

R0.00

R0.00

R0.00

ALCOHOL POURING RIGHTS

EVENT

MEDIA LAUNCH

FINALIST ANNOUNCEMENT

COMEDY

PRE - PARTY

PRE - DRINKS

AFTER PARTY

LOVE MOVEMENT MEETS URBAN JAZZ

TOTAL INVESTMENT ACROSS ALL EVENTS

VALUE

R 503,330.00

R 718,330.00

R 1,006,755.00

R 1,136,755.00

R 1,181,755.00

R 1,261,755.00

R1,056,755.00

R 6,865,435.00

INVESTMENT

R503, 330.00

R718, 330.00

R1, 006, 755.00

R1, 136, 755.00

R1, 181, 755.00

R1, 261, 755.00

R1, 056, 755.00

R6, 865, 435.00

THE MMA’s SUPPORT LOCAL STARS

IN DIFFERENT CREATIVE SPACES

COMEDY

FASHION

MUSIC

THE MMA’s

KICKS OFF ITS AWARD SEASON

BY EMPOWERING

THE NEXT GENERATION OF MUSICIANS

IT’S ABOUT THE BUSINESS OF SHOW BUSINESS

IT’S THE METRO FM MUSIC WORKSHOP

METRO FM MUSIC WORKSHOP

• The business of music has increased greatly in South Africa and is the only way some people can exit from their current economic

state.

• The MMA’s are about awarding music excellence according to the voting public of South Africa, and to empower the next

generation of musicians in South Africa.

The objective of the METRO FM MUSIC WORKSHOP is to educate up and coming musicians amongst other things such as:

The business of music

Different music organisations (SAMRO, RISA etc.) and how they can benefit them

Submissions of music to radio stations & record labels

Packaging of music

Technicalities of music i.e. sampling

Contracts and how they work

Longevity in the music industry

Taking ones craft seriously

SAVINGS

R 538 425.00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R 538 425.00

MUSIC WORKSHOP SPONSORSHIP INVESTMENT

COMMERCIAL ELEMENTS

2 x weeks promos

OB Package

Association Fee

1 x Interview: 1200 - 1500

Social media 1 x post on FB a week leading to the event

Social media 1 x post on twitter a week leading to the event

TOTALS

VALUE

R 538 425.00

R 393 330.00

R 100 000.00

R 66 060.00

R 12 500.00

R 12 500.00

R 1 122, 815.00

INVESTMENT

R 0,00

R 393 330.00

R 100 000.00

R 66 060,00

R 12 500.00

R 12 500.00

R 584 390.00

AN EXCITING SPIN-OFF

HAS BEEN ADDED TO THE MMA’S

AN INCREDIBLE

EXPERIENCEOF HILARITY

METRO FM ALL STAR COMEDY JAM


METRO FM hosted the FIRST INSTALMENT OF THE ALL STAR COMEDY JAM IN 2015 IN DURBAN which saw the PLAYHOUSE BEING FULL TO CAPACITY 1 200 PEOPLE. The show, takes a stand-up format and kicks off at 8pm, features some of the top comedians in the country, some of-which hilariously funny rather than famous.

•The following are SOME CHARACTERISTICS of the All-Star Comedy Jam:

•PROFESSIONALLY STAGED with a full production staff complement including the director, stage

manager, back-stage manager, floor manager, sound technician, lighting technician, AV

controller as well as ushers.

•Generally seven (7) TOP COMEDIANS, including an MC.

•The SHOW IS DIVIDED INTO TWO (2) HALVES by an interval of 20mins.

•EACH HALF IS COMPRISES THREE (3) COMICS performing STAND-UP SETS OF 15 MINUTES, with the

exception of the HEADLINE ACT THAT DOES A 20 MINUTE SET.


SAVINGS

R 1 076 850.00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R500 000.00

R145, 000.00

R39, 000.00

R150, 000.00

R60, 000.00

R40, 000.00

R6, 000.00

R 2, 066, 850.00

COMMERCIAL ELEMENTS

4 week promos

OB Package on the day 3pm – 6pm

Association Fee

1 x Interview: 1200 - 1500



30” Branded promo’s (VALUE IS R1 MIL) SAVING R500K

1 x 180” branded integration on RGB (feature of the Comedy Jam)

2 x 10: Billboards (opening & closing)

Website banner for 4 weeks

Activation space 5m x 5m

Logo on marketing collateral: Digital banners Flyers Posters Invitations

10 VIP tickets @R600.00 per ticket

TOTALS

VALUE

R 1 076 850.00

R 393 330.00

R 300 000.00

R 66 060.00

R 12 500.00

R 12 500.00

R1 000 000.00

R390, 000.00

R78, 000.00

R150, 000.00

R60, 000.00

R40, 000.00

R6, 000.00

R 3, 585, 240.00

INVESTMENT

R 0,00

R 393 330.00

R 300 000.00

R 66 060,00

R 12 500.00

R 12 500.00

R500 000.00

R145, 000.00

R39, 000.00

R0.00

R0.00

R0.00

R0.00

R 1, 518, 390.00

CELEBRATING ALL CATEGORIES OF LOCAL TALENT WITHIN OUR ENTERTAINMENT INDUSTRY

METRO FM MUSIC MEETS FASHION PRE-PARTY

METRO FM MUSIC MEETS FASHION PRE-PARTY

• This event is targeted to those who love fashion and the finer things in life; it is intimate and limited CAPACITY 400 PEOPLE.

• A- LIST FASHION DESIGNERS, the likes of DAVID TLALE, THULA SINDI, EPHYMOL, ALPHA ALPHA and many more show case the look of the awards under the METRO FM MUSIC AWARDS theme.

• A renowned fashion designer puts together a fashion spectacle by pulling these designers together, directing and creating a fashion show that WILL COMPLEMENT THE LIVE MUSIC OFFERING ON NIGHT.

• The MUSIC MEETS FASHION segment will kick off the evening with models showing off the above DESIGNERS MASTERPIECES.

• This event SETS THE TONE OF WHAT IS TO BE EXPECTED on the black carpet at the awards.

MUSIC MEETS FASHION SPONSORSHIP INVESTMENT

ELEMENTS

4 week promos

OB package on the night 7:30pm – 9:00pm

Association Fee

One week Competition package: 1000-1200 2 Weeks before the event (VIP package)

1 x interview: 1000-12000



30” Branded Promos

1 x 180” B (Branded integration on Live Amp broadcast of the pre-party)

2 x 10” Billboards (opening & closing)


Logo on marketing collateral: Digital banners Invitations

Half page advert in the METRO FM LIVE Magazine

Activation space 5m x 5m

20 VIP tickets @R1,500.00 per ticket

TOTALS

SAVINGS

R 1, 076, 850.00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R250, 000.00

R270, 000.00

R54, 000.00

R150, 000.00

R20, 000.00

R15, 000.00

R60, 000.00

R30, 000.00

R 1, 925, 850.00

INVESTMENT

R 0,00

R 393, 330.00

R 500, 000.00

R 436, 000.00

R 63 360.00

R 12 500.00

R 12 500.00

R250, 000.00

270, 000.00

R54, 000.00

R0.00

R0.00

R0.00

R0.00

R0.00

R 1, 991, 690.00

VALUE

R 1, 076, 850.00

R 393, 330.00

R 500, 000.00

R 436, 000.00

R 63 360.00

R 12 500.00

R 12 500.00

R500, 000.00

R540, 000.00

R108, 000.00

R150, 000.00

R20, 000.000.

R15, 000.00

R60, 000.00

R30, 000.00

R 3, 917, 540.00

ARRIVING IN STYLE

METRO FM VEHICLE SPONSOR PACKAGE


• Brand exposure; VIP DROP OFF AT THE RED CARPET

• INTERVIEW with BRAND REPRESENTATIVE on the Black Carpet

• 1 X 30” commercial during the BLACK CARPET BROADCAST

• 1 x 30” commercial during MMA LIVE BROADCAST

• CO-BRANDED PROMOS

ELEMENTS

Brand exposure during Black Carpet Live Broadcast of VIP drop off

Interview 1 x 180”

1 x 30” commercial during Black Carpet broadcast

1 x 30” commercial during MMA 16 live broadcast

TOTALS


SAVINGS

R195, 000.00

R255, 000.00

R42, 500.00

R28, 000.00

R 520, 500.00

INVESTMENT

R 195, 000.00

R 255, 000.00

R42, 500.00

R 28, 000.00

R 520, 500.00

VALUE

R 390, 000.00

R 510, 000.00

R 85, 000.00

R 56, 000.00

R 1, 041, 000.00

COMMERCIAL ELEMENTS

REAL GOBOZA 6 X 5” Incidental Exposure

1 x 180” Black Carpet

LIVE METRO FM AWARDS BROADCAST

3 x 5” Presenter Mentions

8 x 5” Stings 1 x End Credit

4 x 10” Live Crossings to the Audi Room

TOTALS

VALUE

R 315,000

R 420,000

R 112,500

R 300,000 R 37,000

R 120,000

R 652,500

AUDI SPONSORSHIP INVESTMENT

A FASHIONABLY ELEGANT AFFAIR

FROM GOOD TO BEST

AND EVERYTHING IN BETWEEN

OUR STARS LIGHT UP THE BLACK CARPET

SEE THE INDUSTRY’S

BIGGEST AND BRIGHTEST COMPETE

CATEGORY SPONSORSHIP OFFER

The FOLLOWING CATEGORIES are available for Sponsorship,

subject to availability at the time of booking

FIRST SIGNED SECURES!

• BEST AFRICAN POP ALBUM • BEST COMPILATION ALBUM • BEST DANCE ALBUM • BEST FEMALE ARTIST • BEST MALE ARTIST • BEST DUO/GROUP • BEST HIT SINGLE • BEST MUSIC VIDEO

• BEST HIP HOP ALBUM • BEST URBAN JAZZ ALBUM • BEST KWAITO ALBUM • BEST NEWCOMER • BEST R&B ALBUM • BEST URBAN GOSPEL ALBUM • BEST COLLABORATION • BEST PRODUCED ALBUM • BEST STYLED ARTIST/GROUP

CATEGORY SPONSORSHIP OFFER FIRST SIGNED SECURES

SAVINGS

R 230 130,00

R 0,00

R 1 139 040,00

R 0,00

R 0,00

R 0,00

R 80 000,00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R 1, 449, 170.00

R 511 020,00 R 511,020,00

CATEGORY SPONSORSHIP INVESTMENT

COMMERCIAL ELEMENTS

Finalist Pre Promos

Panel interview

Voting promos (Radio)

Sponsor Interview

Finalist interviews

Give-away

Digital: 1 month logo

Congratulatory Promos (Radio)

Category Winner interview

Post event Sponsor Interview

3 x 15” presenter mentions during live TV broadcast

10” Animated TV logo

1 x 30” TV commercial

TOTALS

VALUE

R 230 130,00

R 66 060,00

R 1 139 040,00

R 66 060,00

R 330 300,00

R 264 240,00

R 160 000,00

R 327 810,00

R 66 060,00

R 66 060,00

R 111 000,00

R 31 800,00

R 53 000,00

R 2, 911, 560.00

INVESTMENT

R 0,00

R 66 060,00

R 0,00

R 66 060,00

R 330 300,00

R 264 240,00

R 80 000,00

R 327 810,00

R 66 060,00

R 66 060,00

R 111 000,00

R 31 800,00

R 53 000,00

R 1, 462, 390.00

Supporting generics ( 1 on 1 deal Optional) R 1,022,040,00

CLOSING THE AWARDS WEEKEND SOULFULLY

METRO FM LOVE MOVEMENT

MEETS URBAN JAZZ

METRO FM LOVE MOVEMENT MEETS URBAN JAZZ

• The Love Movement Meets Urban Jazz event is designed for people in Durban and those

who attended the awards to CLOSE OFF THE AWARDS WEEKEND IN STYLE, it sees the

Love Movement team collaborating with Urban Jazz Experience

• It is TARGETED AT 25 – 34+ MARKET, matured, ambitious and aspirational

• THIS IS A MARKET THAT ENJOYS SOULFUL SOUNDS and has the love for Jazz

• Nothemba will COLLABORATE with Sentle, Wilson and Amon on the DJ decks

• This event INTRODUCES the STATION TO A MATURED AND SOPHISTICATED AUDIENCE on

the ground

• It will BRING TO LIFE MUSIC that is not about the beats and dance but TASTEFUL SOUNDS

LOVE MOVEMENT MEETS URBAN JAZZ

SPONSORSHIP ELEMENTS

SAVINGS

R 538 425.00

R 0,00

R 0,00

R 0,00

R 0,00

R 0,00

R75, 000.00

R20, 000.00

R30, 000.00

R30, 000.00

R 693, 425.00

ELEMENTS

2 week promos

OB package on the day either : 12pm – 3pm & 3pm – 6pm

Association Fee

1 x interview: 1200-1500 Sunday

Social media 1x post on FB a week leading to the event

Social media 1x post on twitter a week leading to the event


Logo on Marketing collateral: Digital banners invitations

Branding at the Venue: 2:1

10 VIP tickets @ R800.00 per ticket

TOTALS

VALUE

R 534,425.00

R 393, 330.00

R 150, 000.00

R 47, 160.00

R 12, 500.00

R 12, 500.00

R75, 000.00,

R20, 000.00

R30, 000.00

R30, 000.00

R 1, 308, 915.00

INVESTMENT

R 0,00

R 393, 330.00

R 150, 000.00

R 47, 160.00

R 12, 500.00

R 12, 500.00

R 0,00

R 0,00

R 0,00

R 0,00

R 615, 490.00

MMA DIGITAL MEDIA OPPORTUNITIES

1. Digital Banner Advertising on METRO FM Websites and dedicated METRO FM Music Awards Site

• MPU, Leaderboad, Site Takeovers, etc.

2. Live Streaming Sponsorship (Brought to you by) • Nominees and Live Main Event.

3. Sponsorship Pages on the Dedicated METRO FM Music Awards Site • Sponsors can pay a digital exposure cost, have a dedicated page with links to

services they provide etc.


4. Social Wall on MMA Dedicated Website

5. Native Content • Mentioning of Sponsors within the Press Releases and link to sponsors pages

6. Podcast • Top and Tail Advertising on Podcasts of MMA related content



7. Sponsored Section • Polls brought to you by Sponsor “Which artist will scoop this year’s Vodacom most

downloads?”

• Competitions – Competitions related to MMA and its Sponsors.

• Events: Events pages can have sponsor logos and a digital exposure charged

8. YouTube • Sponsored Logo

• Ads on YouTube

9. Social Media Content

10. Curated Playlist • Playlist by Nominated DJ – Sell Digital Mixtape

• Playlist of All Nominees – Sell Digital Mixtape

• Playlist of All Winners – Sell Digital Mixtape

11. Digital Green Room (As sponsored by Audi for MMA15)

12. MMA Magazine • Hard copy – Page Advertising

• Digital Copy – with Digital Advertising

• Scan/QR Code/ Bar Code advertising within the pages to play a particular piece

on the phone

13. Hashtags • Related hashtags Sponsorship #MMA16Fashion – Paid for Hashtag

14. Things to do in Durban • Sponsorship from Restaurants and entertainment places etc. on the dedicated

MMA website.


ALL IN ASSOCIATION WITH

BE PART OF AND EXPERIENCE

A VERY GLAMOROUS MMA LIFESTYLE

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