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SINCE 1915 CELEBRATING OVER 100 YEARS OF INSPIRING CHICAGO’S HR COMMUNITY SPONSORSHIP AND ADVERTISING OFFERINGS 2016–2017

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S I N C E 1915

CELEBRATING OVER 100 YEARS OF INSPIRING CHICAGO’S HR COMMUNITY

SPONSORSHIP AND ADVERTISING OFFERINGS 2016– 2017

HRMAC offers multipleopportunities to reach ourmembers through events,sponsorship and advertising.

Founded in 1915, the Human Resources Management Association of Chicago (HRMAC) is the largest and oldestorganization of its kind in the United States and is the premier human resources organization in the Midwest.Membership is comprised of nearly 750 companies in the greater Chicago metropolitan area representing over7,000 Human Resources professionals. HRMAC is a forum for human resources leaders, practitioners, serviceproviders, and business executives charged with designing and delivering workforce strategies to drive superiorbusiness performance in the organizations they serve.

Join us as we move into our second century of leading the dialogue on workplace strategy, connecting HR leaderswith best-in-class resources and growing Chicago area companies and talent.

Summit 2016 . . . . . . . . . . . . . . . . . . . . . .1Leadership Series . . . . . . . . . . . . . . . . . . .1CHRO Roundtables . . . . . . . . . . . . . . . . .2Webinars . . . . . . . . . . . . . . . . . . . . . . . . . .2Interest Groups . . . . . . . . . . . . . . . . . . . . .3Annual Golf Outing . . . . . . . . . . . . . . . . .4Advertising Opportunities . . . . . . . . . . . .5Sponsorship Application . . . . . . . . . . . . .7

HRMAC is…• Leading the dialogue on workplace strategy and issues• Connecting HR Leaders with respected innovators, new insights and strategies• Growing Chicago companies and talent

Master Degree or higher:*

HRMAC corporate company representativereporting title:

20% Personal andBusiness Services

18% Nonprofit

16% Banking/Finance

13% Healthcare

10% Manufacturing

50% CHRO/VP

24% Director

17% Other

9% Manager

Top 10 Industry Sectors represented by HRMAC membercompanies (non-suppliers):

CHROs Practitioners Supplier Partners89% 63% 77%

*according to engaged members in the 2014 HRMAC membership survey.

Between 41 and 70 years of age:*

CHROs Practitioners Supplier Partners77% 51% 56%

6% Wholesale/Retail

5% Leisure Time Industries

4% Warehouse/Distribution

4% Agricultural Production

3% Transportation

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SUMMIT 2016 NOVEMBER 1, 2016 – DONALD E. STEPHENS CONVENTION CENTER, ROSEMONT, ILInvestment: $3,500–$20,000 Availability: Varies Attendance Range*: 600-800

Summit is the place where Chicagoland area HR leaders gather for professional development, networking, andthe opportunity to learn about the latest trends impacting their business. The day features thought leadersfrom inside and outside the human resources profession. Program sessions address key topics to enableHR professionals to develop and execute the strategies that contribute to the bottom line by aligning theirpeople practices with the organization’s overall goals. Now in its 19th year, Summit has grown into aneagerly-anticipated annual event attracting over 700 attendees.

Please review our SUMMIT 2016 Exhibitor/Sponsorship Prospectus for full details (www.hrmac.org).

For questions, please contact: Deanne Rockola, 301.300.4616 x103 or [email protected].

Advertising options: see page 5 for details

DIAMOND SPONSORSHIPS

Investment: $10,000 seriesAvailability: 3 Sold: 0

SPONSOR BENEFITS FOR SERIES:

• Right of first refusal the following year• One day of the series that your company will be the featured sponsor• Signage at the event• Opportunity to participate on the planning committee• Ten complimentary tickets to use at single events or among all

events. If used at a single event, a logo’d table sign will be provided.• Logo on the cover of the Leadership Series brochure (one mailing)• Logo and link on Leadership Series webpage• Recognition on all email promotions• Company description and contact information in onsite handbook• Attendee postal mailing list following the program**

BENEFITS OF BEING THE FEATURED SPONSOR:

• Two-minute presentation to tee-up panel discussion• Seating at VIP table• Table top exhibit on the day you are featured• Full-page color ad on back cover of program handbook• Opportunity to distribute approved materials

Leadership Series FEBRUARY 15, 2017, APRIL 4, 2017, JUNE 7, 2017Investment: $3,500–$10,000 series Availability: Varies Attendance Range*: 200-400 ea.

The Leadership Series is one of HRMAC’s signature events presenting three programs that bring together thought leaders from the executiveranks of the country’s most recognized companies to discuss strategic business issues. Representing various business sectors, panelists sharetheir experiences and insight into the role HR plays in driving business success. Your sponsorship includes all three programs.

GOLD SPONSORSHIPS

Investment: $3,500 seriesAvailability: 12 Sold: 0

SPONSOR BENEFITS INCLUDE:

• Right of first refusal the following year• Table top exhibit on one of the event dates assigned

by HRMAC• Signage at the event• Quarter-page black-and-white ad in the program

handbook• Three complimentary tickets to each event• Logo in the Leadership Series brochure (one mailing)• Recognition on Leadership Series webpage• Recognition on all email promotions• Company description and contact information in

onsite handbook• Attendee postal mailing list following the program**

Advertising options: see page 5 for details

* Attendance Range is only a range. We are unable to guarantee a certain number of attendees.** Attendee postal mailing list includes (if applicable) the name, title, company and full company address. Postal mailing list does not include email addresses and phone numbers.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

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CHROFORUMS

SPONSOR BENEFITS INCLUDE:

• Exclusive sponsorship of selected roundtable• Provide the speaker and content upon selection of your

proposal• Branding on PowerPoint and handouts• Opportunity to distribute approved materials

CHRO Roundtables SEPTEMBER 2016 – JUNE 2017Investment: $2,500 each Availability: 5 Sold: 0 Attendance Range*: up to 35

CHRO Roundtables provide Chief Human Resource Officers with a forum to network and discuss a broad range of strategic issues.These events are only open to CHROs of HRMAC member companies and their peers in transition. A call for CHRO proposals will bedistributed in July and a committee will select the exclusive sponsor for each roundtable. Events are generally scheduled in September,November, January, March and May.

• Thirty-minute networking opportunity before the event• Logo and link on the event webpage• Logo on email invitations to CHROs• Pre-attendee list before the presentation• Complete attendee roster

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

SPONSOR BENEFITS INCLUDE:

• Exclusive sponsorship of selected webinar• Provide the speaker and content upon selection of

your proposal• Branding on PowerPoint slides• Logo on the event webpage

Webinars SEPTEMBER 2016 – JUNE 2017Investment: $2,000 each Availability: 9 Sold: 0 Attendance Range*: 25–50+

Demonstrate your organizations expertise through sponsorship of a HRMAC webinar. As an exclusive sponsor, you will develop andpresent your content around an emerging topic recommended by HRMAC members. A call for webinar proposals will begin early summerand a committee will select the exclusive sponsor for each month. Webinars are scheduled monthly between September and June.

• Logo on OnDemand Series webpage for one year• Logo on all promotional emails• Two complimentary registrations to your sponsored webinar• Attendee email list of the first 50 registrants• Attendee postal mailing list following the presentation*

3

INTERESTGROUPS

SPONSOR BENEFITS INCLUDE:

• Right of first refusal the following year• Opportunity to distribute approved materials• Opportunity to participate on the planning committee

for your sponsored Interest Group.• Opportunity to host an Interest Group at your location• Thirty-minute networking opportunity before the event• Recognition from the podium as a sponsor of the

Interest Group• Logo on the event webpage• Logo on email promos to membership• Attendee postal mailing list following the program**• Year-end sponsorship recognition at June networking

event included– Company logo on event signage– One complimentary ticket to event

Interest Groups SEPTEMBER 2016 – JUNE 2017Investment: $1,600 series cosponsorship/$3,000 series exclusive sponsorshipAvailability: 22 Sold: 0 Attendance Range*: 50–150

One of the most valued member benefits are the FREE Interest Group programs offered to all HRMAC members. Interest Groupsare in-person programs that represent the key functional areas of HR; two geographic groups; a group geared for young professionalsand a group for colleagues in transition and/or members seeking career direction. These programs deliver the latest thought leadershipon all aspects of HR and most of the programs offer HRCI credits. Each Interest Group produces three meetings per year with theexception of the Career Development Interest Group which produces six meetings per year. Your sponsorship includes all themeetings for your selected Interest Group.

* Attendance Range is only a range. We are unable to guarantee a certain number of attendees.** Attendee postal mailing list includes (if applicable) the name, title, company and full company address. Postal mailing list does not include email addresses and phone numbers.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

Interest Groups:

Three Sessions per Year• Employee Relations• International• North/Northwest Suburban Area• Social Media for HR• Talent Acquisition• Talent and Organization Effectiveness• Total Rewards• Young HR Leaders• West Suburban Area• Workplace Technology

Six Sessions per Year• Career Development

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* Attendance Range is only a range. We are unable to guarantee a certain number of attendees.** Attendee postal mailing list includes (if applicable) the name, title, company and full company address. Postal mailing list does not include email addresses and phone numbers.

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

Annual Golf Outing AUGUST 31, 2016, INDIAN LAKES RESORT, BLOOMINGDALE, ILInvestment: $450 – $1,500 each Availability: Varies Attendance Range*: 200–250

Held annually the golf outing offers your company exposure to over 200 HR leaders in a casual and informal setting.

HRMAC Annual Golf Outing

PLATINUM SPONSORSHIPS

Hole-In-One Sponsorship Package — $1,500Availability: 1 Sold: 0SPONSOR BENEFITS INCLUDE:

• Six par three holes and related prizes for a hole-in-one• Right of first refusal the following year• Recognition from the podium as a sponsor• Table on course at turn, near concession stand• Logo on signage at the event• Three complimentary lunch tickets• Three complimentary reception tickets• Logo on the event webpage• Logo on email promos to membership• Attendee postal mailing list following the program**

Golf Carts and GPS Sponsorship Package — $1,500Availability: 2 Sold: 0SPONSOR BENEFITS INCLUDE:

• Table on course at turn, near concession stand• Message on GPS screens used during the event• Logo on golf carts used during the event

(sponsor provides signage)• Right of first refusal the following year• Recognition from the podium as a sponsor• Logo on signage at the event• Three complimentary lunch tickets• Three complimentary reception tickets• Logo on the event webpage• Logo on email promos to membership• Attendee postal mailing list following the program**

GOLD SPONSORSHIPS

Box Lunch Sponsorship — $750Availability: 2 Sold: 0SPONSOR BENEFITS INCLUDE:

• Right of first refusal the following year• Opportunity to have labels placed on each lunch box

(labels must be provided by the sponsor)• Logo on signage at the event• Two complimentary lunch tickets• Two complimentary reception tickets• Recognition on the event webpage• Recognition on email promos to membership

Awards Ceremony/Reception Sponsorship — $750Availability: 2 Sold: 0SPONSOR BENEFITS INCLUDE:

• Right of first refusal the following year• Distribute promotional items at reception• Logo on signage at the event• Two complimentary lunch tickets• Two complimentary reception tickets• Recognition on the event webpage• Recognition on email promos to membership

SILVER SPONSORSHIPS

Hole and Game Sponsors — $450Availability: 27 holes plus 13 games Sold: 0SPONSOR BENEFITS INCLUDE:

• Sponsor table at hole• One complimentary lunch ticket• One complimentary reception ticket• Recognition on the event webpage• Recognition on signage at the event• Recognition on email promos to membership• Selection of game depending on availability:

— Longest Drive – 6 holes (3 men, 3 women)— Closest to the Pin – 6 holes— Longest Putt – 3 holes— Putting Clinic – One hour prior to tee off

Golf Cart Rental — $50

In-Kind Sponsorships — $100 minimum gift donationAvailability: 20 Sold: 0SPONSOR BENEFITS INCLUDE:

• Recognition on signage at the reception• Recognition from the podium during the raffle

5

SPONSORSHIP AND ADVERTISING OPPORTUNITIES

Investment: $700–$2,000 each

The HRMAC website is the best resource for members and the industry toaccess information about upcoming events, programs, and connect withpeers and colleagues. Advertise on the HRMAC webpage and targetleading decision makers in human resources. HRMAC is the premierChicagoland area association. Contact HRMAC for details: 312.981.6790.

One year advertising options:• 120x240 Vertical ad — $2,000 each

• 150x150 Tile ads — $1,000 each

Six month advertising options:• 120x240 Vertical ad — $1,200 each• 150x150 Tile ads — $700 each

HRMAC Website

Investment: $250–$2,500

Market your company through advertising in the programs for HRMAC’s two signature events of the year. The annual Summit attractsup to 700 attendees and the Leadership Series boasts over 900 participants over the three sessions. These prices include all threeLeadership Series program guides. Contact HRMAC for details: 312.981.6790.

SUMMIT 2016 Onsite Program Guide• Half-page b/w ad — $250 each

• Full-page b/w ad — $450 each

• Full-page color ad — $650 each

• Full-page, color back cover — $2,500

2017 Leadership Series Onsite Program Guide• Half-page b/w ad — $250 series• Full-page b/w ad — $450 series

• Full-page inside cover color ad — $650 series

• Full-page inside back cover ad — $650 series

SUMMIT 2016 and Leadership Series Program Guide

Bundle PricingBuy an ad in both program guides and save 10%

• Half page b/w ad in three Leadership Series guides andSummit program guide — $450

• Full-page b/w ad in three Leadership Series guides andSummit program guide — $810

Investment: $850–$3,500 a year*

HRMAC’s online HR Marketplace is the ideal space to showcase your company all year long. You can engage with your clients andpresent your brand to the industry. HRMAC’s website is mobile friendly and your visibility will be professionally presented on the desktop or mobile device. Consider an upgrade to your free member listing to complement a display ad in the Membership Directory orHR Leader. Visit us at www. hrmac.myassociationdirectory.com. Contact Jennie Russell at 800-647-1511 x 2241 for information.

HR Marketplace

Save up to 50% with purchase of a magazine or directory ad (see page 6).

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SPONSORSHIP AND ADVERTISING OPPORTUNITIES

NEW HRMAC Flipbook/Magazine

Advertise in the HRMAC Membership Directory and connect with key senior level, Chicago-areaHR executives from nearly 750 organizations. The Directory features valuable contact informationfor member HR professionals,and professional services firms. Take this unique opportunity to putyour message in front of more than 3,000 senior HR professionals throughout the Chicago Metroarea. The annual edition is mailed to members in February each year.

Advertising rates:MEMBER NON-MEMBER

Back cover (color) $3,710 $4,450

Inside cover (color) $3,450 $4,120

Full page (color) $2,740 $3,290

Full page (b/w) $1,670 $2,010

1/2 page (color) $2,130 $2,490

1/2 page (b/w) $1,060 $1,290

1/4 page (b/w) $ 640 $ 790

1/8 page (b/w) $ 370 $ 460

Contact Jennie Russell at 800-647-1511 x2241 or email [email protected] for more information.

* prices are subject to change without notice.

HRMAC Membership Directory DescriptionNEW

Investment: Varies

Connect with key and senior level, Chicagoland area HR executives from nearly 750 organizations!HRMAC’s HR Leader quarterly magazine will feature editorial from local leaders in the industry,as well as interest pieces from local HR professionals, HRMACmembers, and associates of localprofessional service firms. HRMAC members will receive the HR Leader in both print and digitalformats, ensuring that your message will be seen on multiple platforms!

Advertising rates:(All ads full color) 1X 2X 3X 4X

Back cover $2,055 $1,830 $1,735 $1,645

Inside covers $1,950 $1,745 $1,645 $1,540

Full page $1,335 $1,230 $1,180 $1,130

1/2 page $1,025 $ 920 $ 870 $ 820

1/3 page $ 820 $ 715 $ 665 $ 615

1/6 page $ 675 $ 580 $ 525 $ 490

Contact Jennie Russell at 800-647-1511 x 2241 or email [email protected] for more information and non-member pricing.

* prices are subject to change without notice.

7

Company

Contact Title

Address

City/State/Zip

Phone Fax

Email

Please select your sponsorship activities below. Once availability is confirmed, a contract will be forwarded. If your activity is notavailable, a HRMAC staff member will contact you. Note: A 25% surcharge will apply to all non-member sponsors.

Leadership Series Sponsorship

� Diamond Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$10,000

� Gold Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500

Webinar Sponsorship

� Exclusive Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000

CHRO Roundtable Sponsorship

� Exclusive Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500

Interest Group Series Sponsorship

�Series Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,600

�Exclusive Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000

Please indicate which group(s) you are interested in sponsoring:

Email payment to: [email protected]

Questions: HRMAC at 312.981.6790 or [email protected]

Mail payment to: HRMAC, 225 W. Wacker Dr., Suite 650, Chicago, IL 60606

Sponsorship and Advertising Offerings 2016–2017Sponsorship Application

Method of Payment

� Check (payable to HRMAC) � American Express � Discover � MasterCard � Visa

Credit Card Number: Expiration

Print Name

Signature Date

HRMAC Golf Outing

� Hole-in-One Platinum Sponsor . . . . . . . . . . . . . . . . . . .$1,500

� Golf Cart and GPS Platinum Sponsor . . . . . . . . . . . . . .$1,500

� Box Lunch Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . .$750

� Awards Ceremony/Reception Sponsorship . . . . . . . . . . .$750

� Hole and Game Sponsor . . . . . . . . . . . . . . . . . . . . . . . . .$450

� In-Kind Sponsorship . . . . . . . . . . . . .$100 minimum donation

Advertising Opportunities: see prospectus for

contact information