sponsored wellness kiosks - terraboost medianov 07, 2018 · sponsored wellness kiosks | 5 cvs was...

SPONSOREDWELLNESSKIOSKS

For the first time ever, CVS is allowing qualified advertisers to exclusively sponsor the health & wellness of its stores by placing advertisements on

Terraboost Wellness Kiosks placed at the front entrance and at pharmacy.

now available in

Delivering localized reach, unparalleled frequency and perceived endorsement

in

Complimentary Sanitizing Wipes


Your business, sponsoring health &

wellness in your community with the endorsement

of CVS and the trusted localpharmacist.

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Cover

Contents

CVS is a Purpose Driven Company

Community Health & Wellness

Placement

Leveraging Value

Advertising with Us

Brand Recognition

Top of Mind Recall

Essential Criteria

Targeting

Forced Exposure

Repetition

Arbitron Data

Connecting

Product Features

Square Footage

Accountability

Questions

2019 Sponsorship Rates

Combo Ad Campaigns

Sample Ads

TABLE OF CONTENTS

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Cover

Contents

Company

& Wellness

Placement

ging Value

ng with Us

ecognition

Mind Recall

tial Criteria

Targeting

d Exposure

Repetition

bitron Data

Connecting

ct Features

re Footage

ountability

Questions

rship Rates

Campaigns

ample Ads

CVS is a Purpose Driven Company

Sponsored Wellness Kiosks | 5

CVS was the first retailer to go smoke-free, giving up

$2 Billion

in Tobacco sales in the name of health & wellness

CVS donates more than

$50 million annually to reduce the consumption of tobacco use

25% of USA population has an extra care card, with 76% of the US population living within 5 miles of a CVS store

CVS offers a variety of

scholarships -including people entering medical field

CVS health seesaproximately

200 million visitors per month

Millions of times a day, CVS helps people on their path to better health — from advising on prescriptions, to helping manage chronic and complex conditions, to making medicines more affordable.

As a purpose-driven company, CVS Health has long been at the forefront of the changing health care landscape, including addressing some of America’s most pressing public health challenges.

CVS fills / manages more than

2.5 Billion prescriptions per year

is #1in Health category, and cares deeply about the health & wellness

of the communities it serves.

community health & wellness… compliments of you!


For over a decade, we’ve beenconnecting businesses

with potential customers through wellness

TBM has partnered with more than 3,000+ malls, 8000+ supermarkets, 14,000+ drugstores, airports and other strategic locations to provide welcome center/cart wipes for the health and wellness of their billions of guests.

a sampling of our vendor partners

Located at the front door and pharmacy of each & every CVS

PLACEMENT


health & wellness

sponsorship opportunity

health & wellness


FRONT DOOR

PHARMACY

health & wellness


health & wellness


GUARANTEED EXPOSURE WITH 1000’S OF SHOPPER ENGAGEMENTS EVERY WEEK!

has exhibited a commitmentto the health & wellness of the communities it serves and spends millions to draw customers into stores.

By sponsoring health & wellness inside a store, you are aligning your brand with CVS’ core values of Innovation, Collaboration, Caring, Integrity and Accountability.

leveraging value


is #1in Health category, and cares deeply about the health & wellness

of the communities it serves.

After all that spending, YOUR AD will be the first message shoppers see when entering CVS.

Unlike magazines and other printed materials, we can’t “add pages” – only 1 advertiser per kiosk face to greet up to 30,000 shoppers per week on an exclusive basis.

Note: most stores will have a second kiosk installed adjacent to pharmacy. Please ask your sales consultant if this position is also available.

you will have the perceived endorsement of as you will be exclusively positioned in a frame branded with their logo

Shoppers will then realize these hand sanitizing wipes are being provided, courtesy of you!

ADVERTISING WITH US


1st 2NDthanks to you!

What’s more? exclusivity!3RD 4TH

Repetition

Familiarity

RECOGNITION

+=

Your ad assures you ownership, a prominent position in the store and constant recognition among your customers.

brand recognition

EXCLUSIVE


Align your business with aWellness Kiosk that shoppers

use and appreciate.

Imagine being able to greet your customers every day, every minute the store is open. Your brand will achieve top of mind recall because your ad will be EXCLUSIVE on the kiosk. The branding belongs to you alone, and you’ll have the first right of refusal for the following year to lock your competition out!

top of mind recall


The right demographicmeans no wasted $

Effective butbeyond most

budgets

Media effectiveness ismeasured by 3 essential

criteria:

Delivers targeted results at lessthan a half penny per view

specifics TV

Too Broad. SatelliteRadio takingmarket share

Radio

Broad andless effective

NEWS

Effective butexpensive

DIRECT MAIL

CPM must behigh to standout

Pay per click

targeting

How many atwhat cost?

reach

exposure

How oftenat what cost?

Frequency

repetition

essential criteria

Comparing Media


For an ad to be effective it must also connect withthe right geographic and demographic target.

TARGETING


CVS typically only has 1 door – so you will be purchasing 100% of the audience, unlike ads in supermarkets

TARGETING


People frequenting the drug store often are in search for remedies & solutions provided by businesses like you

Categories that would benefit include medical, dental, chiropractic, massage, financial services, and real estate.

CVS demographic is 70% female with 35% between 30-50 and 54% 50+

Even more local than supermarket

Doesn’t have to be picked up

No page to turn

Can’t be thrown away

No hearing or readingnecessary

is - you don’tshare the space withanyone!

Getting potentialcustomers to SEE your

business or services is critical!

EXCLUSIVE

With your ad:

you will be recognized as a

community business that cares more

about giving than receiving

forced exposure


Your advertisment is the first thing people will see as they enter

the store.

repetition

A person must see something 10-12 times to create lasting memory.

Health & Wellness... Thanks To You!


arbitron data

94% have a positive opinion of a company sponsoringthe hand sanitizing billboards

94%

2 of 3 consumers use the sanitizer and therefore will interact with your brand

2/3

6 in 10 viewers recalled the advertising (63%) with 40%recalling the ad unaided which is approximately 10% higher

than typical billboards

63%

Top of Mind Advertiser Lift was 45%

45%

Purchase Intent Increased 30%

30%

71% more likely to purchase a product offered on hand sanitizing advertising display

71%



Take the shopper directlyto your website

Connect the shopperwith your Facebookor Twitter page

Provide the shopper moreinformation aboutyour business

Ability to offer discountsand promotions to shopper

Scan and Connect forInstant Web Offers

connecting


Up to 30,000 shoppers per week, per store

Perceived endorsementfrom drug store

Reach customers wholive, work and shop inthe community

Your ad is seen DAILY bypotential customers

More Shoppers willknow who you areand what you do

First right of renewal/expansion

A billboard used, is abillboard remembered!

product features


Your message is the firstto be seen by shoppersentering the store, andyour message is the onlyad on the dispenser.

The Power OfExclusivity

Total Display Coverage

square footage

Ideal for:

Real EstateListing/Photos

Large Logos

List of services

Your Photo

BOTTOM2.5 Sq. Ft.

4 SQ FTTOTAL

1.5 SQ FTTOP

PANELONLY

COMBOTop&

BottomPanels

TOP1.5 Sq. Ft.


ACCOUNTABILITY

You will be assigned a Campaign Success Manager (CSM) after you sign the contract. They will be responsible for ensuring your artwork is approved on time and posted up in your contracted locations. Your program is 100% turnkey – and Terraboost handles the production, installation, and maintenance of the wellness billboards.

We will provide you with proof of performance pictures upon installation. Please note your campaign run time does not start until you are installed, so you will always receive your full run time per the contract terms. During the course of your ad program, we will provide additional picture reports as we proactively audit your locations to ensure everyting is picture-perfect.

CSM

ArtworkProduction

Installation

ProofMultipleVisits


Last Day to Submit

to Terraboost by

Submit & ApprovalFInalized Art toTerraboost by

Provided ads will

be posted by

11/7/2018

12/5/2018

1/9/2019

2/6/2019

3/6/2019

4/10/2019

5/8/2019

6/5/2019

7/10/2019

8/7/2019

9/11/2019

10/9/2019

11/6/2019

Flight

Month

December

January

February

March

April

May

June

July

August

September

October

November

December

11/15/2018

12/12/2018

1/16/2019

2/13/2019

3/13/2019

4/17/2019

5/15/2019

6/12/2019

7/7/2019

8/14/2019

9/18/2019

10/16/2019

11/13/2019

12/14/2018

1/11/2019

2/8/2019

3/8/2019

4/5/2019

5/10/2019

6/7/2019

7/12/2019

8/9/2019

9/6/2019

10/11/2019

11/8/2019

12/6/2019

Have I completely explained why sponsoring a Wellness Kiosk will

benefit your BUSINESS?

Is there anything preventing us from moving forward today?

questions


*Most venues have 2 wellness kiosks per store. To reserve your ad today, payment may be made as Paid-in-Full, or a deposit of one third Down with two equal payments at thirty and sixty days. There is a $250 production fee for the first board puchased; $100 production fee for each additional board purchased. Balance payment may be paid as automatic debits from a credit or debit card account; or as an ACH automatic debit from a checking account; or as future dated checks dated 30 and 60 days after the contract date.

KioskExclusivity

2019 Sponsorship Rates

PREMIUMCOMBO

TOP SIGNONLY

Square FootCoverage

4 Sq Ft. 1.5 Sq Ft.

YESShare with

Venue

12-MonthProgram

6-MonthProgram

$385 $299

$445 $359

Full color, 5 ft highdomination with

kiosk/door exclusivity on the full front side of the kiosk(266% larger!)

KioExclus

SquareCove

12-MProg

6-MoProg


Monthly Rates Monthly Rates

Our Combo Ad’s consist of our Premium Top Ad and a Bottom Position Magnet Ad. We recommend having a separate design for each ad that can be combined for one cohesive impactful design.

COMBO AD CAMPAIGNS

TOP

BOTTOM


SAMPLE ADS

REAL ESTATE & MORTGAGE AD CAMPAIGNS

MEDICAL AD CAMPAIGNS

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Team Kyte

Guild Mortgage Company is an Equal Housing Lender; NMLS ID #263661. Licensed to do business in the state of Colorado. Regu-lated by the Colorado Division of Real Estate; LMB 100008934;

RhodaBike808-874-1874

TOP10 THINGS

to do whenSELLING

YOUR HOME:

1.CALL ME!(I’ll handle the

other 9!)

Amanda Doomy

Xavier Breath

Realtor, BRE LIC#01448907

[email protected]

BRE License# 01055950

[email protected]

CONTACT ME FOR YOUR FREE HOME EVALUATION OR A LIST OF AVAILABLE HOMES. #AGENTCHARLA

Selling more Homes at Top Dollar

www.DeanHenderson.com

Service You Deserve. People You Trust.

Lending Fast and Easy!

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Caring for our community for over 30 years.

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2832 Davis HighwayStafford, VA 22554

540-956-1615anitavacayddds.com

Creating beautiful smiles for life!

Always welcoming New Patients!

Friendly, Caring Dentistry & Orthodontics for Children & Adults

FREEWHITENING

$750OFF BRACES

New patients only. Certain participating insurances are ineligiblefor this offer. Call for details. Cannot combine with other offers, promotions

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with paid Exam, Xrays & CleaningNew patients only. Call for details. Cannot combine with other offers,

promotions or insurance benefits. Restrictions may apply.

*All procedures performed by a licensed general dentistral dentist

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623.797.5151www.AestheticDental.com

703- -www.smilestoneridge.com

Call or visit us onlineto book your visit!

Your Local Orthodontist!• FREE Consultations

• Braces and Invisalign for Children and Adults• Flexible Financing

• All Insurances Accepted

Dr.

CONVENIENTLY LOCATED AT THE GUM SPRING LIBRARY BUILDING.

Enjoy these handwipes compliments of Dr. Briggs.

Dr. Tom A. Toe, DDS. Restorative and Cosmetic Dentistry

858.384.9476www.drbriggssandiego.com

3782 Despacito Drive • San Diego, CA

Friendly, caring, quality dental practice helping people achieve great smiles. We strive to help

people with their teeth and gums with the most modern and up to date procedures.

We create great smiles for everyone!


SAMPLE ADS

INSURANCE AD CAMPAIGNS

FITNESS AD CAMPAIGNS

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License Number: 0K65992

Mortgage Protection

Thank you for the opportunity to provide you with notch above

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SAMPLE ADS

SPA AD CAMPAIGNS

EDUCATION & child care

200 SHADES. 15 FORMULAS. 5 FINISHES. 1 PERFECT YOU!

When it comes to choosing the right foundation, we’ve got you totally covered. Come in for a perfect color match.

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THE

SPONSOREDWELLNESSKIOSKS

www.terraboost.com | (877) 837-7210

sponsored wellness kiosks - terraboost medianov 07, 2018 · sponsored wellness kiosks | 5 cvs was...

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