sponsored by: sponsor name presented by: presenter name
DESCRIPTION
Sponsored by: Presented by:Werner Pamminger Anke Merkl The European Plastics Industry (EU27 + Norway + Switzerland) 25% of global production 2007 production 52.5 million tons (+3%) Industry sales (producers, converters and machinery manufacturers) more than USD 400 billion more than 1.6 million employees Source: The Compelling Facts About Plastics 2007, Plastics EuropeTRANSCRIPT
Sponsored by: Sponsor Name Presented by: Presenter Name
Sponsored by: Presented by: Werner PammingerAnke Merkl
"Innovative Austria: Strategies for US Companies to Conquer the
European Market“ The European and Austrian Plastics Industry and the Austrian Plastics Competence Center Model
Sponsored by: Presented by: Werner PammingerAnke Merkl
The European Plastics Industry (EU27 + Norway + Switzerland)
• 25% of global production
• 2007 production 52.5 million tons (+3%)
• Industry sales (producers, converters and machinery manufacturers) more than USD 400 billion
• more than 1.6 million employees
Source: The Compelling Facts About Plastics 2007,Plastics Europe
Sponsored by: Presented by: Werner PammingerAnke Merkl
World Plastics Production 2007
Sponsored by: Presented by: Werner PammingerAnke Merkl
Plastics Demand by Converters(per Capita per Region)
Sponsored by: Presented by: Werner PammingerAnke Merkl
Converter Demand per Polymer and Application
2007:
Growth rates between 0.5 and 7.5%
Average growth rate: 3%
Sponsored by: Presented by: Werner PammingerAnke Merkl
Demand by Converters (by End Use Segment)
Sponsored by: Presented by: Werner PammingerAnke Merkl
Trends in the European Industry• Automotive suppliers and plastic machinery industry hit hardest• For converters: Resin prices back to „reasonable“ levels• Europe remains technology powerhouse• Central Eastern Europe: Further growth despite economic
downturn• Further diversification of markets towards High End vs. Low
Cost• Core recommendation for SMEs:
Cover market niches – and cover them globally!
Sponsored by: Presented by: Werner PammingerAnke Merkl
NORTH SEA
ATLANTIC OCEAN
MEDITERRANEAN SEA
Denmark
Finland
Poland
France
Germany
Spain
Portugal
Greece
ItalyTurkey
Switzerland
Austria
CzechRepublic
Estonia
Latvia
Lithuania
Belarus
Ukraine
RomaniaHungary
Slovakia Moldova
Bulgaria
Russia
Ireland
Great Britain
Monte-negro
Serbia
Slovenia
CroatiaBosnia/Herze-govina
Mace-donia
Albania
Norway
Nether-lands
BelgiumLuxembourg
Malta
Austria in the Heart of Europe
Sponsored by: Presented by: Werner PammingerAnke Merkl
The Austrian Plastics Industry
• 740 plastics companies• 65,000 employees• Total sales: USD 17.5 billion• Industry growth of 7-8% annually above growth
in other sectors • Small Austrian domestic market;
very internationally oriented: Export quota 73%• Austrian plastics industry =
Model for all of Europe
Sponsored by: Presented by: Werner PammingerAnke Merkl
European Plastics Regions in Comparison
North Rhine-Westphalia
Switzer-land
Upper Austria
Austria
Total population (in millions) 18 7.5 1.4 8.2
Total employees (in millions) 8 4 0.7 3.8
Employees in plastics industry 85,000 33,000 33,400 65,000
Employees in plastics industry (in % of total employees) 1% 1% 5% 2%
Plastics industry sales (in USD) - 7 billion 9.5 billion 17.5 billion
Number of plastics companies 1,000 850 220 740
Sponsored by: Presented by: Werner PammingerAnke Merkl
Upper Austria is Austria‘s main industry hubfor production, technology and exports:
14% of Austrian area (4,630 sq miles = Connecticut) 17% of Austrian population (1.4 million = Idaho)25% of Austrian industrial production 27% of Austrian exports
Upper Austria
Sponsored by: Presented by: Werner PammingerAnke Merkl
Raw materials/Recycling Traders
Suppliers of plastics-related services
The Austrian Competence Center for thePlastics Industry: The Austrian Plastics Cluster
16640
71
4928
56
Total:410 partners
Polymer Processing
Machinery
Tooling/MoldConstruction
Technology Transfer Institutes
Sponsored by: Presented by: Werner PammingerAnke Merkl
Participation of the provinces(423 partners)
Germany 31Switzerland 2Liechtenstein 1USA 1
Vorarlberg2 Tyrol
4Burgenland
4
Carinthia12
Salzburg25
Lower Austria79
Styria17
Upper Austria180 Vienna
38
Since 2005: Joint-operation with the State of Lower AustriaSince 2008: Joint-operation with the State of Salzburg
Sponsored by: Presented by: Werner PammingerAnke Merkl
Incorporating the Entire Value Chain(Partner ranking according to sales)
Raw materials/Recycling traders
Polymer Processing
Machinery
Tooling/MoldConstruction
Suppliers of plastics- related services
Technology Transfer Institutes
Sponsored by: Presented by: Werner PammingerAnke Merkl
WPC Competence Centerin Austria
• 66,000 t total market volume for wood-plastic composites in Europe (EU 25 + Norway) in 2007
• 35 % annual growth rates since 2003
• Market volume is expected to double by 2010
• Two thirds of extruded WPC is used for decking in the European market
• WPC has also a place in building construction for both out-door and indoor applications
Source: Cincinnati Extrusion GmbH, Press Release December 2008
Sponsored by: Presented by: Werner PammingerAnke Merkl
Services Offered by the Austrian Plastics Cluster for Network Partners
Information andCommunication
Marketing & PR
Internationalization
Cooperation
QualificationKnowledge transferRegular specialized events; 165 events with 9,025 participants in 2008
Supporting companies as they enter new marketsExport collaborations, EU co-funded projects, introduction of relevant foreign markets
Initiating and supporting collaborative projects92 cooperation projects with 396 partners
Information platform for increased successregular company visits and interviews, databases, monthly newsletters, company directories, etc.
Positioning of members at home and abroadTechnology presentations, image of the industry, trade fairs
Sponsored by: Presented by: Werner PammingerAnke Merkl
Permanentcollaborations
Events
Cooperative projects
Informationplatform
„Innovation through Cooperation" - Austria‘s Cooperation Model
Company visits, newsletters, databases, print media, etc.
Symposiums,workshops,study trips,meetings, etc.
Government-funded projects, EU projects, exchange of experiences, etc.
Project management, conflict management, etc.
Process consulting
Sponsored by: Presented by: Werner PammingerAnke Merkl
210 Companies Cooperate in 93 Projects
Areas of Cooperation
Total value of all 93 projects:
USD 24 million
Technology- RTM-bracket development - Technology and product development of bodywork parts
Organization- Reengineering injection molding, tooling, design - Benchmarking in injection molding and tool engineering- Benchmarking in tool and form making for SMEs
Qualification- ‘Innviertel‘ training- Kaizen method
Sponsored by: Presented by: Werner PammingerAnke Merkl
Best Practice Example of Cooperative Projects • Project:
Design & development & production of car body panels in plastics
• Partners: Rosenbauer International, ProfitLogistics, Senova Kunststoffe
• Process:- Partners worked together and contributed plastics know-how- Analysis of components regarding functionality and cost - Design and production of prototypes - Start of mass production
• Results: - Implementation of the thermoforming process for the production of car
body panels of fire engines - Cost savings while increasing functionality - Knowledge/innovation gain for all partners
New system including the blue light housing and mounting of the lamp
Sponsored by: Presented by: Werner PammingerAnke Merkl
10 years of Experience in Cooperative Projects
• 77% of the companies continue working together with their project partners after official project end(e.g. as customers, suppliers, joint venture partners)
• “Cluster support major contribution to positive outcome” (in 89% of all projects)
• Cluster partners experience higher growth rates than non-cluster partners (+8% p.a.)
• Cluster partners create more jobs than non-cluster partners
Sponsored by: Presented by: Werner PammingerAnke Merkl
Austrian Plastics Industry Connected with Academic and Research Institutions
Plastics Industry
INNOVATION
Plastics Cluster
(KC)
TransferCenter
for Plastics Technology
(TCKT)
JKU -University of
Linz4 institutes
polymer chemistry + 4 new institutes
plastics technology
Upper Austria University of
Applied Sciences
Materials and Process
Technology
Innovation
Sponsored by: Presented by: Werner PammingerAnke Merkl
Austrian Innovation:
You can be a part of Europe’s most innovative plastics region!
Sponsored by: Presented by: Werner PammingerAnke Merkl
Market Access to 70 million Customers in Central Eastern and Southeastern Europe
• Germany (82 million)• GDP: + 1.9 %
Czech Republic (10.3 million) GDP: +4,0 %
Slovakia (7.3 million) GDP : +5.4 %
Hungary (10 million)GDP : +1.9 %
Italy (58 million) GDP: + 1.2 %
Slovenia (2 million) GPD: +4.2%
Croatia (4.4 million) GDP: +3.7%
Romania (21 million)GDP : + 8.6 %
Bulgaria (7.5 million)GDP : + 6.2 %
Poland (38 million)GDP: +5.2 %
Vienna
Austria (8.2 million) GDP: +2.5%
Sources: Invest in Austria – ABAStatistik Österreich
3 hours by carAustria• Population: 8.2 million • GDP growth 2008: 1.8%• GDP/capita 2008:
€ 33.820• Inflation rate 2008: 3.2%• Distribution of GDP:
Agriculture: 1%Industry: 31%Services: 68%
• More than 300 international companies have their CEE headquarters in Austria
Sponsored by: Presented by: Werner PammingerAnke Merkl
Cash Incentives / Low-interest Loans for Your Investment in Austria
Austria especially interested in: New technologies / innovative projects R&D Education Environmental protection Exports and internationalization Higher subsidies for SME
Sponsored by: Presented by: Werner PammingerAnke Merkl
Investor-Friendly Tax System
Corporate taxation: 25% of profits• Special group taxation for corporations
• Attractive tax exemptions for R&D: 40-60%
• Double taxation treaty with the United States
• Specific investor incentives
Sponsored by: Presented by: Werner PammingerAnke Merkl
Highly Productive Employees
55,82
48,48
46,02
44,28
41,51
40,69
39,87
37,68
34,34
31,60
26,23
24,59
21,19
60,78Luxemburg 1
Norway 2
France 3
USA 6
Austria 8
Netherlands 10
Italy 12
Germany 14
UK 17
Switzerland 21
Japan 23
Czech Rep. 27
Hungary 28
Poland 33
Source: World Competitiveness Yearbook 2008
GDP per employee and working hour, in US$
Sponsored by: Presented by: Werner PammingerAnke Merkl
Enjoy the Highest Quality of Life
Source: World Competitiveness Yearbook 2008
Scale: 1-10
Sponsored by: Presented by: Werner PammingerAnke Merkl
Strategy „Innovative Upper Austria 2010“
Strategic Program “Innovative Upper Austria 2010”(2005-2010, 2nd initiative)
250 key stakeholders involved (economists, trade unions, companies, scientists, politicians)
5 strategic areas identified
Business and Technology Location Upper Austria
European Union Networking
R&D Professional Qualification
Industry Competence Centers
43 measures defined
Total budget: USD 780 million
R&D expenses for companies participating in R&D programs are matched by the Austrian government and the European Union
Sponsored by: Presented by: Werner PammingerAnke Merkl
Technology and Marketing Company of Upper Austria - What we can do for you …
Consultancy and service – Fast, unbureaucratic and free of charge
Practical support in the start-up phase
Identifying and locating business sites
Advice on subsidies and financing sources
Advice on tax issues / labor regulations
Facilitation of approvals and formalities
Establishing all necessary contacts
Organization of site visits
www.tmg.at
Sponsored by: Presented by: Werner PammingerAnke Merkl
Contact Information
Werner PammingerCluster Manager Plastics Cluster / CEO Clusterland Oberösterreich GmbH
Phone: 011 43 732 79810-5115Fax: 011 43 732 79810-5110kunststoffstandort@clusterland.atwww.kunststoffstandort.at
Clusterland Oberösterreich GmbH supports cluster and network initiatives. It promotes innovation through cooperation and competence in order to enhance the competitiveness of enterprises.
Anke MerklProject Manager Plastics Location Upper Austria / OÖ. Technologie- und Marketing GmbH
Phone: 011 43 732 79810-5048Fax: 011 43 732 [email protected] TMG Group has two main objectives for the region of Upper Austria: Firstly the promotion and support of innovation - particularly through applied research and technology transfer. Secondly, regional and business development and corporate investment.
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