sponsor cinema under the stars with isle of wight
TRANSCRIPT
Sponsorship Opportunity
Cinema Under the Stars
on
Isle of Wight Radio, in association with Robin Hill Country Park - an Island premier attraction and home of the internationally famous ‘Bestival’ will host for a second year a series of open air movies in from 19th August 2011 – Sunday 28th August
WHY?
Big Blockbuster Movies, Big Screens and Outdoor summer fun with wide audience appeal.
2011 films (tbc):
About the Event …
www.Iwradio.co.uk
www.firstradio.co.uk
www.Iwradio.co.uk
www.firstradio.co.uk
Serves Isle of Wight
Isle of Wight Radio is essential for complete coverage of the South of England.Market leader in it’s tsa with 34% share of commercial hours
71% of the station’s listeners are housewives56% are WomenProgramming Format: Music, Fun, Life
Target Audience: Adults 25-54
Serves Isle of Wight
Isle of Wight Radio is essential for complete coverage of the South of England.Market leader in it’s tsa with 34% share of commercial hours
71% of the station’s listeners are housewives56% are WomenProgramming Format: Music, Fun, Life
Target Audience: Adults 25-54
Owned by UKRD GroupTV Region Meridian
Owned by UKRD GroupTV Region Meridian
AudienceTSA 000s
TSA Profile Reach
Reach %
Total Hours
Avg Hours
% Profile
Adults 121.3 100.0 39.7 32.7 563.3 14.2 100.0Men 15+ 58.5 48.3 17.4 29.8 234.6 13.5 43.9Men 15-24 8.6 7.1 1.9 22.5 24.0 12.4 4.9Men 25-34 6.5 5.4 2.0 30.5 19.5 9.8 5.0Men 35-44 8.4 6.9 2.8 32.7 55.0 20.0 6.9Men 45-54 9.7 8.0 3.7 37.7 46.1 12.6 9.2Men 55-64 10.2 8.4 3.2 31.4 41.1 12.8 8.1Men 65+ 15.1 12.4 3.9 25.6 48.9 12.6 9.7Women 15+ 62.7 51.7 22.3 35.5 328.7 14.8 56.1Women 15-24 7.4 6.1 2.0 26.4 5.8 3.0 4.9Women 25-34 6.4 5.3 2.9 45.5 19.4 6.7 7.3Women 35-44 9.2 7.6 2.4 25.7 15.0 6.4 5.9Women 45-54 10.1 8.4 5.4 52.8 90.4 16.9 13.5Women 55-64 10.8 8.9 4.1 38.2 78.2 19.0 10.4Women 65+ 18.9 15.6 5.6 29.5 119.8 21.5 14.1Housewives / Main Shopper 15+ 85.9 70.8 28.0 32.7 379.6 13.5 70.7Hwive /Main Shopper 15+ with children 18.7 15.5 5.2 27.6 59.9 11.6 13.0ABC1 Adults 15+ 59.6 49.2 16.6 27.8 172.2 10.4 41.8C2DE Adults 15+ 61.7 50.8 23.1 37.4 391.1 16.9 58.2Children 10-14 8.6 7.1 1.9 22.0 8.5 4.5 4.8
BournemouthBournemouthBournemouthBournemouthBournemouth
ChristchurchChristchurchChristchurchChristchurchChristchurch
LymingtonLymingtonLymingtonLymingtonLymington
EastleighEastleighEastleighEastleighEastleigh
CowesCowesCowesCowesCowes
NewportNewportNewportNewportNewport
FarehamFarehamFarehamFarehamFareham
RydeRydeRydeRydeRyde
GosportGosportGosportGosportGosport
HavantHavantHavantHavantHavant
ChichesterChichesterChichesterChichesterChichester
SouthamptonSouthamptonSouthamptonSouthamptonSouthampton
BranksomeBranksomeBranksomeBranksomeBranksome
FerndownFerndownFerndownFerndownFerndown
West MoorsWest MoorsWest MoorsWest MoorsWest Moors
VerwoodVerwoodVerwoodVerwoodVerwood
FordingbridgeFordingbridgeFordingbridgeFordingbridgeFordingbridge
RingwoodRingwoodRingwoodRingwoodRingwood
HighcliffeHighcliffeHighcliffeHighcliffeHighcliffe
New MiltonNew MiltonNew MiltonNew MiltonNew Milton
Barton on SeaBarton on SeaBarton on SeaBarton on SeaBarton on Sea
SwaySwaySwaySwaySway
Milford on SeaMilford on SeaMilford on SeaMilford on SeaMilford on Sea
LyndhurstLyndhurstLyndhurstLyndhurstLyndhurst
BrockenhurstBrockenhurstBrockenhurstBrockenhurstBrockenhurst
TotlandTotlandTotlandTotlandTotland
TottonTottonTottonTottonTotton
HytheHytheHytheHytheHythe
BlackfieldBlackfieldBlackfieldBlackfieldBlackfield
NetleyNetleyNetleyNetleyNetley
FawleyFawleyFawleyFawleyFawley
HambleHambleHambleHambleHamble
East CowesEast CowesEast CowesEast CowesEast Cowes
TitchfieldTitchfieldTitchfieldTitchfieldTitchfield
StubbingtonStubbingtonStubbingtonStubbingtonStubbington
Bishop's WalthamBishop's WalthamBishop's WalthamBishop's WalthamBishop's Waltham
VentnorVentnorVentnorVentnorVentnor
Lee-on-the-SolentLee-on-the-SolentLee-on-the-SolentLee-on-the-SolentLee-on-the-Solent
Shirrell HeathShirrell HeathShirrell HeathShirrell HeathShirrell Heath
WickhamWickhamWickhamWickhamWickham
ShanklinShanklinShanklinShanklinShanklin
SandownSandownSandownSandownSandown
BradingBradingBradingBradingBrading
PortchesterPortchesterPortchesterPortchesterPortchester
BembridgeBembridgeBembridgeBembridgeBembridge
SouthseaSouthseaSouthseaSouthseaSouthsea
CoshamCoshamCoshamCoshamCosham
PurbrookPurbrookPurbrookPurbrookPurbrook
Waterloov illeWaterloov illeWaterloov illeWaterloov illeWaterloov ille
CowplainCowplainCowplainCowplainCowplain
South HaylingSouth HaylingSouth HaylingSouth HaylingSouth Hayling
EmsworthEmsworthEmsworthEmsworthEmsworthSouthbourneSouthbourneSouthbourneSouthbourneSouthbourne
East WitteringEast WitteringEast WitteringEast WitteringEast Wittering
SelseySelseySelseySelseySelsey
AldwickAldwickAldwickAldwickAldwick
BournemouthBournemouthBournemouthBournemouthBournemouth
ChristchurchChristchurchChristchurchChristchurchChristchurch
LymingtonLymingtonLymingtonLymingtonLymington
EastleighEastleighEastleighEastleighEastleigh
CowesCowesCowesCowesCowes
NewportNewportNewportNewportNewport
FarehamFarehamFarehamFarehamFareham
RydeRydeRydeRydeRyde
GosportGosportGosportGosportGosport
HavantHavantHavantHavantHavant
ChichesterChichesterChichesterChichesterChichester
SouthamptonSouthamptonSouthamptonSouthamptonSouthampton
BranksomeBranksomeBranksomeBranksomeBranksome
FerndownFerndownFerndownFerndownFerndown
West MoorsWest MoorsWest MoorsWest MoorsWest Moors
VerwoodVerwoodVerwoodVerwoodVerwood
FordingbridgeFordingbridgeFordingbridgeFordingbridgeFordingbridge
RingwoodRingwoodRingwoodRingwoodRingwood
HighcliffeHighcliffeHighcliffeHighcliffeHighcliffe
New MiltonNew MiltonNew MiltonNew MiltonNew Milton
Barton on SeaBarton on SeaBarton on SeaBarton on SeaBarton on Sea
SwaySwaySwaySwaySway
Milford on SeaMilford on SeaMilford on SeaMilford on SeaMilford on Sea
LyndhurstLyndhurstLyndhurstLyndhurstLyndhurst
BrockenhurstBrockenhurstBrockenhurstBrockenhurstBrockenhurst
TotlandTotlandTotlandTotlandTotland
TottonTottonTottonTottonTotton
HytheHytheHytheHytheHythe
BlackfieldBlackfieldBlackfieldBlackfieldBlackfield
NetleyNetleyNetleyNetleyNetley
FawleyFawleyFawleyFawleyFawley
HambleHambleHambleHambleHamble
East CowesEast CowesEast CowesEast CowesEast Cowes
TitchfieldTitchfieldTitchfieldTitchfieldTitchfield
StubbingtonStubbingtonStubbingtonStubbingtonStubbington
Bishop's WalthamBishop's WalthamBishop's WalthamBishop's WalthamBishop's Waltham
VentnorVentnorVentnorVentnorVentnor
Lee-on-the-SolentLee-on-the-SolentLee-on-the-SolentLee-on-the-SolentLee-on-the-Solent
Shirrell HeathShirrell HeathShirrell HeathShirrell HeathShirrell Heath
WickhamWickhamWickhamWickhamWickham
ShanklinShanklinShanklinShanklinShanklin
SandownSandownSandownSandownSandown
BradingBradingBradingBradingBrading
PortchesterPortchesterPortchesterPortchesterPortchester
BembridgeBembridgeBembridgeBembridgeBembridge
SouthseaSouthseaSouthseaSouthseaSouthsea
CoshamCoshamCoshamCoshamCosham
PurbrookPurbrookPurbrookPurbrookPurbrook
Waterloov illeWaterloov illeWaterloov illeWaterloov illeWaterloov ille
CowplainCowplainCowplainCowplainCowplain
South HaylingSouth HaylingSouth HaylingSouth HaylingSouth Hayling
EmsworthEmsworthEmsworthEmsworthEmsworthSouthbourneSouthbourneSouthbourneSouthbourneSouthbourne
East WitteringEast WitteringEast WitteringEast WitteringEast Wittering
SelseySelseySelseySelseySelsey
AldwickAldwickAldwickAldwickAldwick
We have chosen Robin Hill Country Park as it is ideally situated in the centre of the Island, it’s well known, one of the Islands top attractions, easily accessible and also it lends itself ideally to outdoor cinema events in its natural ‘bowl’ .
It has broad appeal, attracts repeat Island business and also around 120,000 visitors from the mainland per year from Easter until October
Robin Hill County Park
Marketing of these events will be focussed in two areas:
The Island Audience and this will be delivered by Isle of Wight Radio both on-air and online, The Isle of Wight County Press, through database mailing and specialised educational publications, plus Billboard for 6 weeks and advertising on 3 Radio Sales Cars.
The Holiday and Short-break visitors and this will be through Wightlink Ferries plus Holiday Parks and Villages, Campsites and Hotels and major Island Events.
Marketing
Co-branding on EXTENSIVE advertising campaign for the Island audience and
holiday/short break visitors
A Main Headline Sponsor
Name on all event branded materials, on all on air trails, live presenter reads and online promotion throughout June, July and August In press and on flyers, posters and banners. Supplementary branding/sampling at the venue throughout July –August and more specifically on the 5 Cinema dates Product or Package giveaways .etc
Opportunities
On –site visual branding from Easter up to the ‘event’ On-air & Online Monday – Sunday from May 30th 2011 for 13 weeks
ON AIR 8 weeks 35 x 40” promotional trails per week (final weeks 8 x 40’s promotional trails p/d) 8 weeks 21 x 30” live presenter read per day Ad hoc association with on-air competitions to win tickets
OFF AIR Point of sale branding at two of the Islands premier attractions from Easter– August attracting both tourist and island footfall Approx 85% of tourists would visit in the May-August period which equates to approx 220,000 family sector visitors to the Island PLUS, Island families and friends. Banners with sponsors logo at Island and mainland ferry ports in 5 locations. Sponsors credits on all radio, press and external marketing. Social media activity – within Facebook and Twitter profiles
Activity
OFF AIR
Option to set up VIP area for customers Demo area to encourage upgrade
Use of street to team to hand out product, sampling activity .etc
Activity
Delivery
Radio Reach (000’s) Radio Impacts (000’s) Radio OTH
66 4485 68.0
+ additional cross media, online and on site branding opportunities