sponsor breakfast presentation - edatasource
TRANSCRIPT
New Product Launches and Paradigm
G.B. Heidarsson
Quick Introduction
• Most accurate competitive and inboxing data available
• 10 years of innovation in email and social media monitoring, competitive metrics and inbox delivery
• Largest and most comprehensive consumer monitoring of email available
Learn, Compare, Outperform
Find Opportunities
Target the email competition
• Anyone sending to over 10% of any list
What sets us apart
• Monitoring all 4• Un-recruited Panel• Immediate Real Time Data
• Full email imaging• Detailed analytics• Access to 26K brands• No restrictions or limitations
Continued Innovation
3 New Game Changers
Monitoring up to 70% of ISP’s
• Sampling from all 4 largest ISP’s accurately displays inbox performance and activity of the vast majority of B2C emails
Triggers and Micro-Segments
• Imaging of confirmation, triggered and targeted campaigns
• Imaging of broadcasted emails and all segments
Launch
es M
ay 1
9th
Focus Across Industries
• Financial Entities
• Rental Cars• Insurance• Travel• Etc.
21st Century Inbox Monitoring
• Launches in June• Intelligent Algorithm driven inbox
stats• Consumer monitored information
with integrated seed data for verification and enhancement
• Measured – not estimated
Inbox Delivery Detail
• Detailed delivery metrics by IP address broken down by domain
• See if anyone else is using your IP’s• Make perfect sense of your
deliverability
Thank you for listening