Amer ican Soc ie ty of Jou rna l i st s an d Autho rs E du cat iona l Fou ndat ion

2012 Wr i ter s Con feren ce Apr i l 26-28

New Yor k C i ty

SPONSOR , ADVERTISER & E XHIBITOR OPP ORTUNITIES

We Write What You Read For more than 60 years, the members of the American Society of Journalists and Authors have been at the forefront of independent writing, delivering news, information, and books on the leading issues of the day. Now numbering nearly 1,500, ASJA professionals are responsible for providing information that enlightens and influences opinion, improves lives, and drives personal economic decisions. ASJA’s members work in all facets of the nation’s media and nonfiction writing, including magazines and journals, radio, television, online media, newspapers, corporate communication and nonfiction books on every subject. The list is varied and rich, reflecting both the vibrancy of the American media and nonfiction book publishing industry. Editors and others hire ASJA members because they have a proven track record of professionalism as well as the entrepreneurial flexibility to work within any media framework.

ASJA members…

Write for nearly every mainstream and specialty media outlet that hires freelance journalists to deliver online, print, radio and television news

Host more than 350 blogs

Have published nearly 5,000 books

Are followed on Twitter by tens of thousands of fans

To p Wr it i ng Specia lt i es Business & Finance Culture & Society Families, Parenting &

Children Health & Medicine Technology Travel & Tourism Women

Aging, Elderly & Retirement Animals & Pets Architecture Arts & Entertainment Auto Industry & Cars Book Reviews Current Affairs Diet, Fitness & Nutrition Education Environment & Energy Food & Dining Gaming Industry Housing & Real Estate Home Improvement International Affairs Language & Communication Law & Crime Leisure & Recreation Media Military Music Nature & Wildlife Parenting Personal Finance Politics Psychology & Mental Health Religion & Spirituality Science & Technology Self-Help Social Issues & Trends Sports Telecommunications Transportation Urban Affairs Writing & Publishing

2012 Writers Conference Where editors, agents and writers meet Every year hundreds of leading professional nonfiction writers attend the ASJA Annual Writers Conference at the Roosevelt Hotel in New York City. They seek fresh article and book ideas, a new crop of reliable sources, new tools and resources for their business, and overall networking opportunities. Joining these writers are scores of the most influential leaders in media, including editors, agents, publishers and industry leaders who come to interact with the writers they need.

“Access to highly relevant conferences through ASJA has helped me land new assignments, find mentors and develop my career.” -- Genevive Bjorn, Science Writer, TheDailySmell.com

“It is a terrific conference. The sessions, the contacts, and Personal Pitch. I may have an agent after this weekend. Thanks!” -- Beebe Bahrami, Travel Writer

Jane Chesnutt, former editor-in-chief of Woman’s Day magazine and senior vice president of Hachette Filipacchi Media U.S.

Past Speakers

Editors & Agents Come to Hire Allen O'Shea Literary Agency Avalon Travel Publishing Bankrate.com Bottom Line Publications CBS MoneyWatch Chicago Scene Countryman Press Creative Media Agency Current Health Deborah C. Grosvenor Agency Dystel & Goderich Management Essence Foundry Literary & Media Frommer's Travel Guides Girl's Life HGTV.com Howard Morhaim Literary Agency Irene Goodman Literary Agency Joelle Delbourgo Associates, Inc. Judith Ehrlich Management Judith Riven Literary Agency Kensington Publishing Corp. Laura Dail Literary Agency McGraw-Hill Professional More Magazine MTM Publishing Penguin Group USA PublicAffairs Regina Ryan Publishing Enterprises Rita Rosenkranz Literary Agency Self The Jean V. Nagger Agency Wine Enthusiast Women's Health Magazine

Molly O’Neill, former New York Times reporter and columnist for its Sunday magazine. Author of the New York Cookbook, A Well-Seasoned Appetite, The Pleasure of Your Company, and host of PBS series “Great Food.”

Build a Partnership with the ASJA Educational Foundation Your partnership with the ASJA Educational Foundation creates your position as a prime point of contact with the freelance writing industry. Partners at every level get terrific interactivity and visibility at the 2012 Writers Conference and with the entire Educational Foundation community through our year-round programming. Regular communications go out to more than 4,000 active professional and aspiring nonfiction writers with ASJA’s nearly 1,500 professional membership also in the mix. Your support contributes to ASJA’s programming that ensures a strong independent media now and into the future. The ASJA Educational Foundation is a program of the ASJA Charitable Trust, a registered 501(c)(3) organization. Our benefits program is designed to give our partners flexibility in choosing the marketing avenues that best assist you in creating lasting relationships with our attendees and members. You pick the contribution amount and benefits, and you now brand that package.

 

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General Writers Conference Recognition Presenting Partner title ✔

Top billing on all conference materials ✔ ✔ Content Partner (produce a workshop) ✔ ✔ ✔ ✔

Host of conference scheduled event (see events page and recognition package below) ✔ ✔ ✔ ✔ ✔

Conference passes 25 20 12 8 4 2 Content track/specialty sponsor ✔ ✔ ✔

Promotional insert in conference bags ✔ ✔ ✔ ✔ Recognition at Sponsored Event

Sponsor remarks at Event ✔ ✔ ✔ ✔ Sponsor material/gift distribution at Event ✔ ✔ ✔ ✔

Logo recognition on Event signage ✔ ✔ ✔ ✔ Name recognition on Event signage ✔ ✔

Special recognition at opening/closing events ✔ ✔ ✔ Collaborative Social Media Plan

Number of dedicated content Tweets 10 8 6 4 2

Number of dedicated Facebook page content posts 5 4 3 2 1

Number of "Sponsor Highlights" 5 4 3 2 1 Recognition in Conference Mailing

Logo ✔ ✔ ✔ ✔ Name ✔ ✔

“We are proud to be part of the Annual ASJA Writers Conference. Thank you for 10 great years of working together!” -- Patrick J. Malloy, Barnes & Noble Booksellers, Corporate & Institutional Sales

 

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Recognition on Conference Website Logo recognition on conference homepage ✔ ✔ ✔ ✔ ✔

Logo recognition in sidebar of pages ✔ ✔ ✔ ✔ ✔ Description of organization on sponsor page ✔ ✔ ✔

Logo recognition on conference sponsor page with hyperlink ✔ ✔ ✔ ✔ ✔

Name on conference sponsor page ✔ ✔

Conference page display ad (3 months) ✔ ✔ ✔   Recognition on ASJA Website

Logo recognition on homepage ✔ ✔ ✔ ✔ ✔ Name on ASJA Partners page ✔ ✔

Homepage display ad (3 months) ✔ ✔ ✔   Public Relations Opportunities

Name listing and hyperlink in press releases ✔ ✔ ✔ Name listing in press releases ✔ ✔ ✔ ✔ ✔ ✔ Quote in select press releases ✔ ✔ ✔

Recognition in ASJA Magazine Full Page Ad ✔ ✔ ✔ Half Page Ad ✔

Quarter Page Ad ✔ ✔ Content Partner (article about the industry) ✔ ✔ ✔ ✔

Listing on annual Partner recognition page ✔ ✔ ✔ ✔ ✔ ✔ ✔

Recognition in Conference Program Book Full Page Ad ✔ ✔ ✔ Half Page Ad ✔

Quarter Page Ad ✔ ✔ Recognition at Conference Expo

Double Booth ✔ ✔ ✔ Single Booth ✔ ✔ ✔

Logo on booth signage ✔ ✔ ✔ ✔ ✔ ✔ Additional Relationship Benefits

ASJA Training Center Content Partner ✔ ✔ ✔ ✔ Additional tailored benefits ✔ ✔

First right of refusal for 2013 benefits ✔ ✔ ✔ ✔

I n teract ! Conference Opportunities that Engage ASJA Partners with Attendees Events

Keynote Address Luncheon $15,000 Featuring Gretchen Rubin, author of the Happiness Project Saturday, April 28 (co-sponsorships available)

Evening Receptions $10,000/each (3 opportunities, co-sponsorships available) • Awards, Thursday, April 26 • Author Showcase, Friday, April 27 • Closing reception, Saturday, April 28

Morning or afternoon beverage break $2,500/each (4 opportunities) Friday, April 27 or Saturday, April 28

Personal Pitch: An ASJA exclusive event $10,000 Thursday, April 26 The nation’s top editors from book publishers, magazines, online and print media gather together for this once-a-year event to listen to ideas from hundreds of writers. The new story you read next month, or the book you read next year, may have been conceived at this event.

Educational Workshops $2,500/each (20+ opportunities)

Award Categories $2,500/each (16 opportunities)

Media & Expo

Conference Program Guide $15,000 (Sponsored by Barnes & Noble) Each Conference attendee receives this program and comprehensive guide to Conference activities. Back cover ad is reserved for the sponsor. Conference Souvenir Bag $10,000 Exclusive sponsorship with your logo emblazoned on the bag Name tag lanyards $5,000 Sponsor provides a custom-made lanyard with your logo to hold attendee nametags.

Host the Hospitality Suite $2,500/each (3 opportunities) Conference CyberLounge and Exhibit Area $10,000

Contact Us Contact Alexandra Owens, ASJA Executive Director, at (212) 997-0947 or director@asja.org, to discuss partnership opportunities for the 2012 Writers Conference & ASJA Educational Foundation’s year-round programming. Learn more about ASJA and the Education Foundation online at www.asja.org. ASJA and the Educational Foundation training center are located in the heart of Times Square at 1501 Broadway, Suite 403, New York, NY 10036.

Photo Credit: Mark Bennington Design: Sponsorship Specialists

Exhibiting

Single Space $750 Double Space $1,400 Hours Friday, April 27 8:00 a.m. until 5:00 p.m. Saturday, April 28 8:00 a.m. until 5:00 p.m. Reservation and exhibit locations are allocated on a first-come, first-served basis. All registrations must be received by March 30, 2012. Early reservation is recommended. Your registration entitles you to: One booth space One convention registration One skirted table Two chairs One identification sign

Additional recruiter/exhibitor registration Additional representatives from the same company/organization may register for $165.

Advertising

Conference Bag Insert Advertising $500 per item Reach conference attendees by inserting a giveaway or literature into the event bags. Great for flyers, brochures, t-shirts and logo items.

Program Book Display Advertising

Full Page, b&w (7.125” x 9.75”) $1,000 Half page, b&w (7.125” x 4.75”) $750 Quarter-page, b&w (3.5” x 4.75”) $450 Business Card, b&w (3.125” x 2”) $350 Deadline - Friday, March 30, 2012 Space reservations & Camera-ready ads (electronic only)

Exhibitors will be contacted by ASJA’s official decorator regarding additional exhibit materials. ASJA will not provide or cover the cost of TV/VCRs, electrical outlets, phone and Internet.

ASJA’s Current and Past Writers Conference Partners & Exhibitors

Adagio Teas Amenity Electrolysis American Academy of Orthopaedic

Surgeons American College of Sports Medicine American Geriatrics Society American Kennel Club American Society for Dermatologic

Surgery amfAR, the Foundation for AIDS Research Annie Jennings PR Association of Personal Historians AuthenTec Blanc & Otus Bowker Manuscript Submissions Broadway Panhandler CallTrunk Caring Bridge CDC/National Center for Health

Statistics Chamberlain Communications Group City of St. John's

Clemson University Competitive Enterprise Institute Consolidated Credit Counseling

Services Consumer Reports Drinkwel Earthwatch Institute Ernest Becker Foundation Financial Planning Association Fleishman Hillard gabbegroup Hape Toys Hawaiian Spring HMA Public Relations Humane Society of the US Island of Curacao iUniverse Jane Carter Solutions Kaiser Permanente Kombucha Brooklyn KCSA Worldwide Lancaster County Convention and Visitors Bureau Last Acts Partnership Life Spring Coaching Lincoln Institute for Land Policy Megan Licursi

Content is king, and American media and business are increasingly recognizing and valuing professional writers for their skills and professionalism in this new age of on-demand information. They also recognize that ASJA prepares these writers to respond to the growing demand for excellent writing. The ASJA Educational Foundation brings information, skills, tools, and resources to professional independent writers nationwide. Contributions are tax-deductible and support the educational programming of the Foundation.

Montefiore Medical Center NASA National Assoc. of Social Workers National Multiple Sclerosis Society New Jersey Institute of Technology New York Institute of Technology New York Yoga Newfoundland & Labrador, Canada Ogilvy Public Relations Worldwide Pentel Pharmavite News Bureau Pitney Bowes ProfNet/PR NewsWire Salmon of the Americas Stryker Orthopedics Texas Children's Hospital The Healing Project The International Fund for Animal Welfare The National Honey Board The Yearbook of Experts University of Michigan Health System VacationSpot.com Washington Group International Widener Communications