FairyLandMagical experiences to overcome the fears

stopping your dreams

SAO PAULO | FairyLand

Contributors:Mônica PuoliRenata PujolKellen RibasRafael OkumuraIvan BoscariolPaulo César FabreLetícia Fachini

(Heart)BeatsFairyLand – by the All-In team

Project Description:Who never had a dream but was afraid of bringing it to reality? Who never met someone in this situation and wondered “how can I help him do what his heart tells him to do”? FairyLand has the mission to help people overcome these fears through magic: living the dream while providing value for all the connected.

When you buy a Fairy Experience to someone, this person will meet a Fairy Godmother that will send him to their dream job, getting to know who are the people, their stories and learning what it takes to get there or what it feels to work with your talents.

But for the person to take part in this magical journey, he must commit to help our parent institutions (the Foundations, Companies and NGOs who support Fairyland) with his talent, whether related to dream or and/or friends. For the “dream job” place, we will provide a media toolkit for the organization and promote this action as a social responsibility case.

And mainly, the gifted person will experience that he should not fear his dream, but make it happen.

Team All-In Photo

Brainstorming Prototype

Point of View Persona – “Sônia”

SAO PAULO | Fairyland

The FairyLand Magical Journey

Sônia is sad, working at her boring job...

Her mother, seeing her sadness thinks: “Wow, Sônia loves baking cakes so much! She would be much happier doing

this.”

An idea!

A Fairy Experience for Sônia!

She buys one at FairyLand

This is the Fairy Godmother – she will help Sônia face her dreams and the choices she is making

She takes Sônia to Candies’s Wonderful Factory

She meets the Wizard of Cakes and how the Factory Works

And she bakes cakes with the Wizard

The Fairy helps Sônia to better understand her dream

Her dream is so real, that she can almost touch it!

“I will go for it!”

FairyLand Business Spell

FAIRY LAND

Making the magic begins

People who wants to give a present to

someone

$$$

“Dreamer”

Companies where the magic really happen

Partners

RESOURCES (HUMAN &

FINANTIAL)

SCHOOLSBANKS

NGO’S

SPONSORS

Social Marketing for the sponsors;

Videos on social medias;

“SOCIAL PAY BACK”

Thank you!