spitzig slide show
DESCRIPTION
Overview of technical-publishing capabilities.TRANSCRIPT
Makingwords & pictureswork together to communicate effectively!
Communication Services
Joseph A. Spitzig
Communicative Continuum
Emphasizes benefits& persuades
Emphasizes application,selection & utilization
PurposeKnowledge TransferFrom Mind To Mind
Promote stable business relationships
Help customersderive full value
Maximizecustomer satisfaction
Audiences
SystemDesigners
Installers
SystemsIntegrators
SoftwareDevelopers
ControlsEngineers
Operators
Architects
MaintenancePersonnel
Subject Matter
Mechanical &
electromechanical
products, systems,
controls & user interfaces
Application Guidelines
Guide audience throughselection process… Requirements & constraints
• Performance• Space• Cost
Complex products & systems• Multiple variables• Features, options & accessories
Installation
Comprehensive & Correct Safety Requirements Preparation Step-by-step
instructions Helpful tips Testing
Operating Instructions
Safety Principles of
operation Controls User
interfaces Standards Unexpected
situations
Maintenance Instructions
Safety Scheduled
preventive maintenance
Corrective maintenance & troubleshooting
Step-by-step procedures
All sorts of maintenance problems are addressed…
Order of assembly Callouts linked to parts list Cutaways & exploded viewsParts Manuals Positive part identification
Approach
Define purpose
Gather information
Organize
Write
Illustrate
Photograph
Edit
Publish
Deliverables
Brochures Catalogs Data sheets Manuals Presentation
graphics
Training materials
Hard copy Electronic
files
Experience
35 Years encompassing
virtually all phases of
technical publishing.
Industries Served Material handling products & systems Architectural, ventilating & plumbing products Automated printing presses Paper-making machinery Converting equipment Machine tools Commercial ovens Medical diagnostic equipment Modular office furniture Systems integration Defense
Contact
(513) [email protected] www.spitzig.com
4127 Millsbrae Ave.Cincinnati, Ohio 45209
Joseph A. SpitzigCommunication Services
© 2003 Joseph A. Spitzig All rights reserved.