spiritmedia presentation
DESCRIPTION
Spiritmedia presentation from Graham Bell, Managing Partner at Spiritmedia Edinburgh. Presented at #PPAScotland's quarterly member meeting in conjunction with the IPA.TRANSCRIPT
![Page 1: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/1.jpg)
![Page 2: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/2.jpg)
“Our mission is to reach the very soul of
our culture in terms of finding the right mix of creative media
opportunities and platforms”
…it’s not just about negotiating the cheapest media deal
![Page 3: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/3.jpg)
Public SectorTourism
Education
LeisureRetail
Shopping Centres
Arts & Events
Food & Drink
Renewables
Sectors
![Page 4: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/4.jpg)
Client Experience
![Page 5: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/5.jpg)
The Empowered Consumer
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TV
Radio
CinemaOutdoor DM
Online
Social Media
PPC
Traditional
Receptive
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TV
Radio
Cinema
Outdoor
DM
Online
Social Media
PPCIn Control
Today
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Research
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TARGET GROUP INDEX Media & product consumption, lifestyle analysis, correspondence mapping & cluster analysis
BRITISH AUDIENCE RESEARCH BUREAUTV audience data, viewing habits, audience profiles etc.
NEILSEN MEDIA RESEARCH Competitor activity tracking
RADIO AUDIENCE MEASUREMENTRadio listening habits by demographic
Joint Industry Committee for Regional and Local Press Analysis
DONOVAN DATA SYSTEMS Media Booking Administration
INTERNATIONAL PRACTITIONERS OF ADVERTISING
GOOGLE TRENDSSearch Term Research, Click Through rate %, Industry Benchmarks
COMSCOREDigital Business Analytics, Source of Industry Trends and Measurements
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Our Process
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BRIEF
The Process
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BRIEF
Research
• Market • Target Audience• Media Consumption• Opportunity Analysis
The Process
![Page 13: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/13.jpg)
BRIEF
Research
Planning
• Use data and tools to optimise weight
• Timescale• Experience
The Process
![Page 14: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/14.jpg)
BRIEF
Research
Planning
Evaluation
• Does the media meet the objectives?• Does it fit with creative direction?• Is exposure optimised with target
audience?
The Process
![Page 15: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/15.jpg)
BRIEF
Research
Planning
Evaluation
• Does the media meet the objectives?• Does it fit with creative direction?• Is exposure optimised with target
audience?
No? Modification required
The Process
![Page 16: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/16.jpg)
BRIEF
Research
Planning
Evaluation
Proposal
• Outline of plan• Rationale for decisions• Further recommendations
The Process
![Page 17: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/17.jpg)
BRIEF
Research
Planning
Evaluation
Proposal
• Outline of plan• Rationale for decisions• Further recommendations
Modification required
The Process
![Page 18: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/18.jpg)
BRIEF
Research
Planning
Evaluation
Proposal
Approval +Booking
• Monitoring of performance• Response analysis• Modification to the plan if required• Keeping up to date with new
opportunities
The Process
![Page 19: Spiritmedia Presentation](https://reader033.vdocuments.mx/reader033/viewer/2022051817/54848d85b4af9f923a8b460d/html5/thumbnails/19.jpg)
BRIEF
Research
Planning
Evaluation
Proposal
Approval +Booking
Continual liaising with Marketing Manager, media owners and creative agency
The Process