Indoor navigation for smartphones (without beacons)

1

2

SPIRIT DSP has 250+ direct global tech customers

3

SPIRIT Navigation product line 1996-2014

8-channel software GPS receiver

1996

1998

RTK OTF solution with accuracy 1 cm

· 36-channel software GPS receiver

· 24-channel GPS+GLONASS receiver with anti-jamming

· 16-channel software GPS receiver

2004GPS+GLONASS baseband software

2008· Reference design of a compact

24-channel GPS+GLONASS receiver

· Reference design of 24-channel GPS+GLONASS receiver 2007

Hybrid Positioning Engine

Program prototype of Super-sensitive GPS+GLONASS software receiver up to -170 dBm

2010

2011-2014

• Today indoor (WiFi-based) positioning accuracy 10-20 meters

does not satisfy the needs of:

• Mobile marketing and advertising

• Rescue and emergency services

• Hyper local search indoors

• Geo-fencing and proximity informing

• Location Based Services require 1-meter accuracy

• Today users loose precise positioning and navigation ability at

outdoor-indoor each time passing from the street into building

• Seamless outdoor-indoor navigation has to be provided

• Turn-by-turn navigation indoor is awaited feature

• Beacons infrastructure setup is expensive and takes time

4

Precise indoor, seamless indoor/outdoor. No beacons

5

For growing indoor LBS market

• Indoor Location-Based Services To Be the Next Multi-Billion Dollar

Market Created by Smartphones

• Indoor Positioning: Mapping, Technology & Services

GPS-based LBS (Location-Based Services) face a significant

hurdle: 90% of people's time is spent indoors. As such, Indoor

positioning offers significant potential for the LBS market

• ABI Research: the market of wireless location-based applications

to reach $14.5 bln in 2014. Global Location Based Advertising

Market to Reach $12.8 Billion by 2017

• Mapping, search and navigation to specific places, products on shelves,

departments or sections, stores in a mall, etc

• Location-based promotions: When walking near a particular area, offer a coupon

or discount on related items

• Location-based media & content: Display material based on the location, such as

details on the place or item being seen

• Site analytics: Analyze where customers go, where they dwell, where more staff is

needed, success of advertisements and displays, etc.

• List manager: Manage a shopping list and plan a route through a store

• Social services: Find friends, automatic check-ins, location sharing

• Find co-workers, meeting rooms, office equipment, etc., in an office

• GeoFencing: The ability to have actions happen (such as offering sales or issuing

alerts) when the user goes close to specific locations

6

2014 indoor location apps will flood the market

7

New quality of well-known applications

Search and routs inside the underground parking

Search, routs, discounts in shopping malls

Precise Museum guides on the screen of any Smartphone Emergency and rescue search and help: 911, 112

8

SPIRIT Navigation software

SPIRIT Navigation technology of precise positioning indoors consist of:

• Application for integration of positioning-useful data inside smartphone from:

internal sensors, radio signals and other navigation-helpful sources

• Application for gathering necessary data to describe indoor venues –

creating special indoor map layer

and assumes NO infrastructre support

Fa

lse

ste

p c

ou

nt

0.28

0.24

0.2

0.16

0.12

g

min

min

t

min

|a|

min

max maxX

X

me

trix

0.5

-0.5

1

-1

9

Result : step-by-step navigation indoors

• Pedestrian dead reckoning + WiFi + Map matching +

Geomagnetic fingerprinting + …

• 1 meter accuracy positioning indoors (even without WiFi)

• Seamless outdoor-indoor navigation

• More reliable navigation in urban areas blocked to penetration of GPS

signals: tunnels, city canyons, viaducts

10

Alpha-version software on Android handset

Real-time track in a shopping mall

11

Real-time track in office (no WiFi)

12

Mass market product

1. Free mobile application for precise positioning, navigation, search indoors

2. The API to advertising platforms Google, Apple, Facebook, Yandex, Yahoo,

Navteq, etc.

13

SPIRIT has well equipped navigation R&D lab

• The GSS6700 Multi-GNSS Simulator from Spirent

• SimGen

• SimSensor

• SimAuto

• The GSS5700 Wi-Fi Positioning Access Point Simulator

14

The team

• 15 years experience of special-purpose navigation applications development

• 10 engineers, good mix of young programmers with Ph.Ds

• Raised $1.3M from Skolkovo foundation and SPIRIT DSP

• Super sensitive software GLONASS/GPS receiver provides the world’s best

sensitivity — 5 times higher than any competing products

15

Integration with LTE positioning data

16

Architecture of SPIRIT Mobile Application

17

For rescue, emergency and industrial applications

• Urban search and rescue – involves the location and extrication

• Physical search-and-rescue – in collapsed buildings

• Fire-brigades – for orientation and search inside buildings

• Warehouses – for operations

• Fleet management – in support to GPS

• Shop floor management – for aircrafts services

• Airports – for passengers and internal logistic

• Railway stations for passengers and schedule control

18

Real-time video demos in a mall and office

http://youtu.be/dhLqIjzYSMo http://youtu.be/M8fhvgLD5rY http://www.youtube.com/watch?v=_xImpriguFg

New quality of life!

19