spinning the web of goodwill
DESCRIPTION
Presentation I gave during the Purple Session for Yahoo! Philippines Pitong Pinoy Awardees.TRANSCRIPT
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“eighty percent of success is
showing up.” —Woody Allen
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“There are no
accidents in life.”
— Master Oogway (from the movie “Kung Fu Panda”)
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Yellow Boat Project
Little things can change this nation
Jay JabonetaFire Starter, Philippine Funds for Little Kids
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The Yellow Boat ProjectThe Main Ideas
• Community-driven. Crowd-funding. Crowd-sourcing.
• The project as a ‘virus.’
• You can start your own mini-project, right NOW!
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IT IS NOW SO EASY TO BE CONNECTED…
These are just some of the people I’ve met on online channels.
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"If you think you're too small to have an impact,
try going to bed with a mosquito in the room."
- Anita Roddick, Founder of Body Shop
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ONE goal:
Build a boat.
It all started in October 2010 with a single conversation…
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The result in 5 months…
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1 yellow boat…
200 school bags with school supplies
1 medical and dental mission
1 organization devoted to Layag-Layag
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The result in 10months…
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In 10 monthsZamboanga
• 2 yellow boats (motorized; can accommodate 20 kids per ride)
• 400 school bags with school supplies
• 3 medical and dental missions
• 1 plastic bottle light bulbs project
• 2 book donations
• 1 organization devoted to Zamboanga
• 12 college scholars
Masbate
• 25 yellow boats (1 motorized)
• 1 makeshift classroom (4 rooms)
• 300 school bags with school supplies
• 1 medical and dental mission
• 1 book donation
• 1 organization devoted to Masbate
• 1 600-meter water pipe
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SOCIAL MEDIA BUILT OUR BRANDOne Facebook status
Friends’ re-posts
Bloggers started writing about it
One blogger celebrated his blog’s anniversary by doing another fund-raising drive
TV, Radio, Print started to notice
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We have come to believe that we can build…
• A community-driven “living” network for a new brand of volunteerism.
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A living network that gives individuals and organizations:
• A chance to help build healthy communities.
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Sharing
Something happens
Mainstream
Hour 0
Hour 6
Hour 12Hour 18
Blogs
Hour 24
Search
Editorial
How “news” can spread these days
Micromedia
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“I alone cannot change the world,
but I can cast a stone across the waters to create many ripples.”
― Mother Teresa
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Spinning the WEB of goodwill…
Adapted from the Dragonfly Effect
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Develop a clear goal.There is elegance in simplicity.1
•FOCUS
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Reverse the rules. How might others might address the challenge? Do the opposite. 2
•GRAB ATTENTION
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Tell a good (truthful) story. Tell stories that connect on an emotional level. 3
•ENGAGE
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Design for collaboration.Enable others to contribute and choose their own weapon.4
•TAKE ACTION
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Drop a stone in a bucket and the
ripples radiate out.
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FINAL THOUGHTS…
Most revolutions are sparked by the actions of a few ordinary people.
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A personal request:
1) Invite us to share our story to other organizations and help us spread our story
2) Support our dream to help all kids who swim to school in 12 months
3) Buy a copy of Readers Digest’s October 2011 issue4) Vote for us to be the Liberal Project at
http://www.fnf.org.ph/theliberalproject/index-vote.php?v=22
Like us on http://www.facebook.com/philippine.funds
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If you want this presentation…
Email: [email protected]
Website: www.jayjaboneta.com
Twitter: twitter.com/jayjaboneta
Facebook: www.facebook.com/jay.michael.jaboneta
Thank You!