spiderman case study

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  • 1. The Amazing Spider-Man 2
  • 2. Synopsis IMDB rating of 7.9 Movie Stills from IMDB Peter Parker runs the gauntlet as the mysterious company Oscorp sends up a slew of supervillains against him, impacting on his life.
  • 3. Marketing Techniques Official Trailer: https://www.youtube.com/watch?v=nbp3Ra3Yp74 Teaser Trailer: http://teaser-trailer.com/movie/amazing-spider-man-2/ There's been teaser trailers and movie trailers released months before the release date of the movie. You find these on the internet (YouTube, official websites, pop-ups on different websites) and also found on during advertisement times on TV. They make trailers to get a general interest to people and creates this 'hype' towards the movie. They're purposely made to be suspenseful as it makes the movie look better and is a persuasive technique to get people to see the movie.
  • 4. Marketing Techniques They've created many different movie posters as well. These would be found on big billboards in cities, bus stops, side of double decker buses, magazines/newspapers, internet (pop-ups on websites, Google images) They make these to get more popularity because some people may not see just the trailer. It opens up the opportunity for everyone seeing it as busy cities will see the poster. They'll also make different ones with hardly anything on them with just one sentence as it creates more of a mysterious feel like 'What does that mean?' which is another persuasive technique because people will pay to go see what it means. It also gives more of a hint as to what it's going to be about if it shows the good guy and the bad guy.
  • 5. Marketing Techniques World Wide Movie Premiers London, New York, LA. Everywhere around the world, a red carpet premier has happened where many stars including the cast, directors, producers etc come to see crowds of fans, media/press and paparazzi and to launch the movie. This creates yet again a hype towards the movie as it means it gets into the media, newspapers, internet etc and it means more people get to hear about it and means more people will go see it. It shows people who are in the movie and sometimes people will go see a movie if a certain celeb are in itwhich is also another good persuasive technique.
  • 6. ProductionScreenplay Jeff Pinker, Alex Kurtzman and Roberto Orci Budget - $200255 million Main cast and crew -Directed by: Marc Webb (Also directed 500 Days of Summer) -Spiderman/Peter Parker (The Hero): Andrew Garfield (Also in the first Amazing Spiderman and The Social Network) -Gwen Stacy (The 'Magical' helper/The Princess): Emma Stone (Also in the first Amazing Spiderman and Zombieland) -Electro/Max Dillon (The Villain): Jamie Foxx (Also in Law Abiding Citizen) -Green Goblin/Harry Osborn: Dane DeHaan (Also in Lawless) The movie was based on a Marvel Comic Book by Stan Lee and Steve Ditko Film Editing - Pietro Scalia Produced By: Avi Arad Matt Tolmach
  • 7. Distribution Distributed by - Columbia Pictures For the moment, The Amazing Spider-Man 2 earned $47 million in just 14 countries, including $2.3m in 50 IMAX screens alone. The film earned $15 million in the UK and Ireland Studio - Columbia Pictures, Marvel Entertainment
  • 8. Exhibition Release dates - April 16, 2014 (International) May 2, 2014 (United States) Official Spiderman Website (Promotion of the movie and information about the movie, photographs etc) http://www.theamazingspiderman.com/site/#home The movie is in all multiplex cinemas all around the world with on average, 5 screens showing it around 4/5 times a day in cinemas such as Cineworld and Odeon
  • 9. Viral Campaign A Tumblr website called http://thedailybugle.tumblr.com has been made months before the release for the movie with fictional articles on there with different 'stories' about the movie on. This is a good marketing technique as it gets people's interest and also it's on the internet so virtually everyone in the world can see it all at the same time. As well as Tumblr being quite a popular website.