SPICING UP EVENT PLANNING WITH SOCIAL MEDIABy Michelle Kornahrens

USES OF SOCIAL MEDIA FOR EVENT PLANNING

Communicating with target audience before, during, and after event

Incorporate social media into event

Building relationships with clients and venders

Receiving referrals seen by mass audience

Increasing reputation as leader in the industry

HOW DO YOU USE SOCIAL MEDIA DURING EVENTS?

Geolocation Platforms such as Foursquare

Offer hashtag conversations for guests to engage with

Create contest through use of smart phones

PUBLIC RELATIONS THEORIES

Grunig’s two-way symmetrical model Builds trust with

publics through 2-way communication

Social media use in event planning demonstrates this idea

Opinion Leaders Influence thought and

action of publics Event planners use

social opinion leaders to expand platform

PRSA 2012 DEFINITION OF PR

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

INCREASING USE OF SOCIAL MEDIA IN EVENT PLANNING

Overall use across different platforms continues to increase

Event planners continue to come up with creative ideas of types of usage

Relationships are being built and maintained through social platforms

EXPLORE MORE ON SOCIAL MEDIA / EVENT PLANNING

YouTube What is PR? Social Media for Eve

nt Planners Articles

Social Media and the Changing Face of Event Planning

Social Media Makes for Eventful Event Planning

The Future of Event Planning and Social Media

Social Media and Public Relations Theories

Including KOLs in your PR Plan

THANK YOU!