sperry van ness tech tour 11.13.12
DESCRIPTION
Update on Social Media and Commercial Real Estate by Sperry Van Ness International Corporation's Chief Platform Officer, Diane K. DanielsonTRANSCRIPT
Social Media & #CRE: LinkedIn, Twitter & Beyond
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The business meeting
The reunion/night out
The cocktail party
The three big social networks:
Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC
How do search engines work?
Top sites in the United States
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. Wikipedia
7. eBay
8. Twitter
9. Craigslist.org
10.Windows Live
11. LinkedIn
12. Go
13. Blogspot
14. Bing
15. Pinterest
16. ESPN
17. MSN
18. AOL
19. Huffington Post
20. Tumblr
LinkedIn: Not just a profile, but a portfolio
Leveraging LinkedIn: Active Participation
Spontaneous networking
Intentional networking
Twitter & Facebook: When you just can’t be there in person
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#Hashtags & Keywords
• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE
• Sperry Van Ness• @SVNICorporate• “Thx for the RT’s”• #FF• #CREjavaclub
#Hashtags & Keywords
Monday National Sales Call
• Open to all Advisors & outside brokers• SVN promotes properties during call and
via social media after the call.
SVN on Social MediaLinkedIn:• https://www.linkedin.com/company/sperry-van-ness• http://www.linkedin.com/groups?gid=4474624 (for
SVN advisors)
Twitter Page:• http://www.twitter.com/SVNICorporate
Facebook Page:• http://www.facebook.com/SVNIC
Google+• http://bit.ly/SVNgoogle
Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC