Sperlingreene Personal Branding Presentation V2
Post on 26-Jun-2015
ERSONAL BRANDING FOR CAREER SUCCESSWho Are You? We Really Want To Know!*
What is a Personal Brand?Why it is importantWhat it will do for youHow to craft itHow to put it to work for you
The Good News*Nirav Mehta Personal BrandWho Are You? We Really Want To Know!
What is Personal Branding? Definition: The process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with an authentic, consistent message and image to achieve a specific goal. *
A Personal Brand isWhat you do better than others
What you are passionate about
What organizations will value about you
If you were a brand,what brand would you be?*
What Brand Are You?*
Crafting Your Personal BrandValue Proposition: What do you stand for?
Differentiation: What makes you stand out?
Marketability: What makes you indispensable?
Crafting Your Personal BrandResearch, listen and record
Ask others, What value do I provide?
Return to confirm your analysis
Where are you?*
Personal Brand Dos & Donts*
Your Personal Brand Statement should beYour Personal Brand Statement shouldnt beFirst person Short MalleableAuthenticEmotiveFunOut of the ordinaryPersonalLastingRepeatableVisualLongJargonA generic job descriptionNarrowUninspiringTypicalA summary of your resumeForgettable
The Personal BrandLitmus TestIs my personal brand statement unique? Is it authentic? Does it describe what I would do for you? Can you tell how I would achieve those results? *
Personal Brand StatementsI spot, recruit, develop, retain and energize talent.I am a career catalyst for visionary, gutsy, fun CEOs.I create an active, striving learning communities in which I am one of the learners. I am a disruptive leader making global computer markets sizzle.I make words do wonders for you.I am an organized, creative, passionate community coordinator in CincinnatiI help job seekers become treasure hunters.I recruit talented professionals so fast you'll freak.
Now its your turn*
Your pb brand plan*
Next StepsJoin one new community and put your personal brand statement to work
Review your resume
Write a new cover letter