speed to deployment: implement instant and pop-up networks using flexible 3g/4g connectivity

Speed to Deployment Implement Instant and Pop-up Networks Using Flexible 3G/4G Connectivity May 31, 2012

Global Leader in 3G/4G Network Solutions

CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce.

Trends in Instant Networking!George Mulhern, CEO – Definitions – Examples used by enterprises – Why instant and pop-up networks – Customer Case Study

Deployment Strategies!Todd Kelly, VP of Customer Support and Services – Challenges – Network segmentation – WiFi hotspot services – VPN Configuration – Proactive Remote Management –WiPipe Central

Agenda Deploy Instant Networks for Innovative Customer Engagement

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Our Expertise 3G/4G Networking Strategies

Retail Stores

Branch Offices

CradlePoint provides 3G/4G networking solu?ons to distributed enterprise (2012 focus on failover & M2M)

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Restaurants

M2M (Kiosks, ATM, Digital Signage)

Convenience Stores


Pop-up networking is the trend of creating instant networks for temporary or immediate business needs.

These installations are most popular in: – Retail, construction, transportation

Definitions Deploy Instant Networks for Innovative Customer Engagement

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Examples of Pop-up Networks Deploy Instant Networks for Innovative Customer Engagement

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Kiosk Inside Brick and Mortar

Temporary Structure

Mobile Brick and Mortar


1.  Test new products, markets, and concepts

2.  Deploy permanent locations quickly and reliably

3. Meet temporary operational or customer service challenges

4.  Generate buzz 5.  Utilize an economic alternative

to full-scale retail set-up 6.  Unload old inventory 7.  Aggressively market

merchandise around a finite period of time

Why Instant or Pop-up Networks? Deploy Instant Networks for Innovative Customer Engagement

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Instant Networks: Speed to Deployment 4G Networking Strategies to Reduce Downtime & Increase Efficiency

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Retail POS

§ POS Applica+ons § Payment Processing § Customer Loyalty § Digital Receipts §  Inventory/Distribu+on § Mobile & Social Apps

Branch Office

§ Customer Records §  Loan Applica+ons § Tax Prepara+on Apps § Quota+on Systems § Billing Systems

Kiosk & Signage

§ Payment Processing § Real-‐+me Informa+on §  Inventory Management § Display Graphics

§ Delay of sales due to lead ?me for wired lines

§ No ability to look up customer informa?on required for loyalty, digital receipts, account info, etc

§ Card Payment fees increase exorbitantly when not connected

Wired Internet

Connec+on


Business Continuity for the Long Term 4G Networking Strategies to Reduce Downtime & Increase Efficiency

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Retail POS

§ POS Applica+ons § Payment Processing § Customer Loyalty § Digital Receipts §  Inventory/Distribu+on § Mobile & Social Apps

Branch Office

§ Customer Records §  Loan Applica+ons § Tax Prepara+on Apps § Quota+on Systems § Billing Systems

Kiosk & Signage

§ Payment Processing § Real-‐+me Informa+on §  Inventory Management § Display Graphics

X § Wireless § Affordable § Plenty of bandwidth

§ Not buried in the same trench

§ Cost of down?me varies for each business

Wired Internet

Connec+on

Wireless 4G LTE: Internet

Connec+on


Pandora Jewelry Case Study CradlePoint Allows Retail Jewelry Store to Open, Saving $50,000

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Company Profile Jewelry Manufacture and Retailer • 550 PANDORA branded concept stores • Sold in more than 65 countries on six

continents • $7 Billion in annual revenue

Business Needs Instant Network Deployment • Store opening delayed due to ISP strike • Risked lease-associated penalties for missing agreed upon opening deadlines • Lost opportunity costs are as real a factor as actual revenue

Solution • CradlePoint CBR450 Broadband Router

Case Study Link • Pandora Case Study

Results • Able to build the awareness necessary to

maximize holiday sales • Seamless failover in store locations prevents

lost revenue and poor customer experience

“Just missing opening our doors by a few weeks could have cost us more than $50,000 in sales and expenses.”


Deployment Strategies Implementing Instant and Pop-up Networks Using Flexible 3G/4G Connectivity


§  Realistic and practical IT investment for a temporary initiative

§  Reliable Internet –  Temporary outage of POS service could result in:

§ Lost revenue (short-term, exclusive offers lose impact) § Customer retention and abandonment § A brand black eye

§  Network Security –  Public WiFi for mobile consumers – VPN/Encryption and Firewall Policies –  PCI Compliance

§  Training –  New configurations of POS, voice, and data systems for

employees who are temporarily redeployed

Challenges Implementing Instant Networks Using 3G/4G Connectivity

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CradlePoint (www.CradlePoint.com) | ©2012 CradlePoint Inc. | All rights reserved. | Informa?on subject to change without no?ce. 12

Network Segmentation Use Case: Multiple Applications on a Single Network

§ Securely enables shared use of WAN connec?on & router for mul?ple applica?ons in a PCI environment

§ Segments consist of Ethernet ports & groups, WiFi SSIDs and VLANs

§ Each network segment can have its own: –  IP Address configura?on (sta?c, dynamic, range) – Rou?ng Mode (NAT, non-‐NAT, Public Hotspot & Cap?ve Portal)

– Access Control (Admin Access, LAN Isola?on) – WAN Bandwidth and QoS control

LAN Ports: 1 2 3 4

Digital Signage Segment

POS Device Segment

Public Segment

Employee Segment

SSID #1 “Employee”

SSID #3 “Vendor”

SSID #2 “POS”

SSID #4 “Public”

Internet Connec+on

Implementing Instant Networks Using 3G/4G Connectivity


Public WiFi Hotspot Services Use Case: Customer WiFi at Retail & Branch

§ Na?ve support for Terms-‐of-‐Service(ToS) acceptance

§ Supports sta?c or dynamic content filtering rules.

§ Op?on to either allow customer to con?nue to desired web URL acer ToS acceptance, or force-‐direct to specified URL

§ Enforce intelligent QoS rules to prevent any single user from consuming all bandwidth.

Your Logo Here



VPN Set-up Easily transfer applications to a new location.


INTERNET

Corporate Headquarters Pop Up Loca+on

Digital Signs Public WiFi

Point of Sale & NFC

§  Ensures encrypted connection for corporate data, PoS and applications with easy wizard setup.

§  Corporate office access to POS transactions and inventory management.

§  Integrated and configurable firewall rules enable VoIP Communications

§  Intelligent tunneling allows Internet applications(like public WiFi, Digital Signage) direct connectivity to Internet without wasting corporate resources.

VoIP


WiPipe Central Cloud-Based Management Software


Deployed Devices

Device Administrator

Benefits

§ Centralize control & remote updates for all your CradlePoint devices § Enable configura?on of individual or groups of devices for greater efficiencies § U?lize automated usage alerts for managing WAN usage. § Reduce need for on-‐site IT & truck rolls, saving ?me and money

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Deploying is easy Implementing Instant Networks Using 3G/4G Connectivity

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§ Learn More CradlePoint.com/Popup

§ Contact Sales

[email protected]


Questions? George Mulhern CEO CradlePoint Todd Kelly VP of Customer Support and Services CradlePoint

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[email protected] +1.855.813.3385 www.CradlePoint.com

speed to deployment: implement instant and pop-up networks using flexible 3g/4g connectivity

Documents

customer informa

instant networking

business cradlepoint

deploymentimplement

vp of customer support

impact customer retention

customer loyalty tax

poor customer experience