1. SPECTRUM 1108 SOLE COLOURS 24

2. SPECTRUM 1108 SOLE COLOURS 24 3. ADVERTISING & GRAPHIC DESIGNBATCH 1108 GRADUATION EXHIBITION 4. SPECTRUM 1108 SPECTRUM 01When light passes through a prism, it forms aphenomenon called the SPECTRUM.Through different degrees of refraction, the colours that appear are asseen in the rainbow. That was the trigger to the concept we now adoptfor the 13 of us graduates from Advertising and Graphic Design of TheOne Academy, batch 1108.As time went by in this college, we discovered more and more ofourselves through seasons of trials, eventually developing a clearerpicture of our identitycolours we could call our own.In these final moments of everyone of us as a class, we collaborateas many colours to create a beautiful panorama together, laterdispersing towards the road that leads to our individual dreams,shining our own colour.WE ARE SPECTRUM,THE LEAGUE OF COLOURS01SPECTRUM02-06PRISM07-09LEAGUE OFCOLOURS10-64SOLE COLOURS65CONTACTS67-80CONTINUUMSPECTRUMCONTENTSOur principal and the board of advisorsinvolved in the creation of our individuality,together with team leaders.The essence of who we are as a team.The final fusion of us as a class.Unique life forms that shinestheir own way.How to contact us!Sponsors who have made thecontinuity of our Spectrum possible. 5. SPECTRUM 1108 SOLE COLOURS 24PRISMOur principal and the boardof advisors involved in thecreation of our individuality,together with team leaders. PRINCIPAL OF TOA BOARD OF ADVISORS THE LEADERS 6. SPECTRUM 1108 PRISM 05Here in The One Academy, an internationallyrenowned top-notch art and design institute,you are taught more than just the technicalitiesunder our industry-driven syllabus. Mastery ofsoftware and the various skills are vital, nodoubt, but it is meant to present an idea, todeliver a message, to solve various complicatedproblems, and to empower the weak. Letsmultiply our effort in thinking, analysing andcreating. Inspirations are readily available in theevery day life, if we are sensitive and observant.The graduation sparks the commencementof a new phase in your pursuit for world classachievements. Be cognizant of the temptationsalong the way, which might derail our efforts,so remember to stay on the right track andunleash your potential ethically. As The OneAcademy graduates, you now wield somethingeven more powerful than the diploma youreabout to collectand thats the power ofyour example. With the professional trainingas envisaged by Masters Train Mastersphilosophy, you should set a good example forothers to emulate.Look at those successful leaders of everydiscipline in the world. Apart from masteringthe essential knowledge, they also owed thesuccess they achieved or positions they heldto their burning desire to right the wrong andto lift the underprivileged. Combining yourflair for arts and the passion for a just cause,you will pour in your hundred percent inaccomplishing the tasks.Dont ever give excuse when we fail, as theregoes a saying, Excuses are the monumentsof nothingness, and build bridges tonowhere; those of us who use these tools ofincompetence, seldom become anything butnothing at all. Wish you all the best in allyour future endeavours, be ready to soar high,because the sky is the limit!PRINCIPAL Tatsun HooiPRINCIPALOF THE ONEACADEMYCongratulations to all our graduatingstudents! Armed with the professionalknowledge imparted by our dedicatedlecturers, you are now ready to conquerthe forefront of the global creativeindustry confidently. With the challengesyou are mounting, I am certain that theworldwide creative arena will becomemore exciting and competitive. 7. BOA Chris Tan Debbie Chin Christopher ReisOur heartiest congratulations to each and everyone ofyou on this important occasion.We believed everyone has sat through a graduation ceremonyduring your high school or even primary school. You havespecial music played or perhaps shared the accomplishmentsgraduates have achieved. However, one common importantelement in every graduation ceremony is, What we call thebeginning is often the end, and to make an end is to make abeginning. The end is where we start from.Your Diploma is not a milestone, but a stepping-stone in yourlife. Though the three years to complete this entire study is onlyshort, but your achievement here will have a major influenceon your chosen career. We hope all of you have gained manyvaluable lessons that will help you in lifelong learning andmost importantly to have positive mindset when approachingany challenges in life and career. Treasure every experiencesand opportunities to learn with humility and teachable attitude.Most importantly, to take that passion to higher heights, topursue it with all your heart and you will be successful.To all of you, we hope for the best! May you not only walk, butalso run and eventually soar with flying colours in the future.BOARD OFADVISORSTEAMLEADERSThe LeadersKoh Yee Qee Treasurer Tan Ker Seng President Kathrin Honesta Vice President Teachers the creators of all other professions. Withoutthem, we would not be educated as we are today.Thus, we would like to thank our lecturers and tutors who havebeen part of our journey, guiding and helping us reach thismonumental milestone. We are happy to have found gurus likeyou. Throughout the years in The One Academy, we have beentrained and educated to strive for excellent results. Starting withzero knowledge, we have now come so far with more designexperiences and able to fight to reach our dreams.13 of us have worked together in these past 2 months and aboveto accomplish this exhibition. Although we have met obstaclesand stressful times, the greater the obstacle, the greater theglory in overcoming it. We learned from the mistakes and havehelped one another because of our common goal. As the leadersof SPECTRUM 1108, we would like to thank everyone for yourcontribution to the success of our exhibition. We appreciate yourhard work and the sacrifice of your own time.We are ready to move on, excited to begin the next chapter of ourlives. May our contacts be maintained no matter where we will bein the future. We look to this not as an end, but the beginning of anew journey. Here is to a bright future of SPECTRUM 1108!We are the League of Colours, Thank you.SPECTRUM 1108 PRISM 07 8. SPECTRUM 1108 SOLE COLOURS 24LEAGUE OFCOLOURSWhat you see before your eyes are thevarious persons and teams that Spectrumconsists of. Combining efforts and toil forthis last project together, we present toyou the faces behind the work you haveexperienced and felt. Though we may befew in numberwith only 13 of uswegive our best to create a final goodbye asthe League of Colours before we separateto manifest our unique skills and abilities.The final fusion ofus as a class. 9. CREATIVE TEAM Yap Kit Yee Copywriter Elaine Chooi Peck Lyn Art Director Chan Kok Zhao Photographer & Videographer Yap Yee Cheong DesignerPRODUCTION TEAM Lim Hooi Chean Team Member Chok Kok Ming Team Leader Lim Swee Siang Team MemberPUBLIC RELATION &MARKETING TEAMTan Pooi Ling Team Member Lim Win Hoong Team Leader Wang Wen Ping Team Member SPECTRUM1108TEAMMEMBERSSPECTRUM 1108 LEAGUE OF COLOURS 11 10. SPECTRUM 1108 SOLE COLOURS 24SOLECOLOURS MAROON RED ORANGE YELLOW LIME GREEN GREEN TURQUOISE SKY BLUE BLUE INDIGO VIOLET PINK PEACHWithin the following pages liedifferent solitary colours withdistinct characteristics, eachwith works of many stories. Latenights and stressful days, tasksthat came along with the stormsof life. Our skills were honedin those hard times, making usinto who we are today. Thus, weinvite you to have a look at thebest of our works and expertise. 11. Benny Yap Yee Cheong SPECTRUM 1108 SOLE COLOURS 1 019 231 1671 benny.yap1993@hotmail.com www.behance.net/FightI have the passion at what I am doing now, andwill continue to gain this momentum, ever-improvingin my work. As a creative, I have aflare for drawing, and love clean and simpledesigns that people can understand just bytaking one look at it. I specialise in illustrations,creative thinking, and designing.The colour Maroon is a colour of energy, passion,and action. It signifies a pioneering spirit andleadership qualities that promotes ambition anddetermination. It is also strong-willed and is ableto give confidence to those who are shy or lackingin will power. That is who I am.01MA-ROONI entered the D&AD competition with two othersfrom my class. This project is about creating anew visual language for The Body Shops brandcommunication to reflect their pioneering spirit.We used the term, Define It Yourself (DIY), whereothers do not define your beauty, but you yourselfhave the say. By using this product, you can bebeautiful and confident in your own way.D&AD: The BodyShop Branding 12. SPECTRUM 1108 SOLE COLOURS 17Drawing with meaning is something I do on Instagram.Every drawing I do has meaning to it. Each drawing willbe given a visual and a few words that act as mnemonics.With these drawings, I hope to make an impression onpeople by creating meaningful illustrations that wouldtouch peoples hearts.ConceptualDrawingsThis Milo project is a personal work that I decided todo. Milo is an energy beverage that you drink in themorning, where the energy you get from it can last foralmost a day. What I did was to use the Milo cup fromtop view as a symbol of a medal and added straps toit to make it have the full look of a medal. The taglineI gave is Wake up everyday a champion, which wasinspired by medals.Kit Kat is another personal project I did. Kit Kat hasalways used the tagline, Have a break, have a KitKat,which inspired me to use these two countries that havealways been at war against each other; Afghanistanand USA. So it is time for them to take a break from allof it and have peace with one another.PrintAdvertisements 13. SPECTRUM 1108 SOLE COLOURS 19I see myself as a passionate person, especially whenit comes to art and design. Throughout my years oflearning, I have developed a strong ability and senseto design, especially in typography, illustration,and layout design. I am infatuated with details, andbelieve that design is a tool to enhance and achieveeffective communication, not just merely a means ofdecorating, but one that holds solid conceptualisationand appropriate visual that is able to communicate.I find that the colour Red suits me a lot. It is a colour offire and blood that is associated with energy, strength,and determination, as well as passion, desire, and love.It is also one that is often used in Chinese culture, asubject with which I have very deep understanding indue to my family background. Thus, I would incorporateits elements if there is an opportunity to do so and if itrelates to the project.02RED Tan Ker Seng 010 282 4683 kseng93@hotmail.com www.behance.net/kseng93This is a set of promotional materials for the ChineseOpera event: The Patriotic Princess. It is a sad ChineseOpera story that talks about the love between PrincessChangping and Prince Zhou Shixian. In this project, Ihave created and illustrated a logo for the event, whichfeatures a ladys face, portraying the main heroine.Besides that, I have also created a set of promotionalitems such as the event poster, tickets, magazine ad,leaflet with the CD album, and the programme booklet.The PatrioticPrincess Branding 14. SPECTRUM 1108 SOLE COLOURS 21This is a packaging design of coloured pencils named,CREATIVE KINGDOM, which is aimed towards primaryschool children. The overall look was inspired by theforms of a castle, like the logo and packaging shape.This product features 32 different colours of water-solublecoloured pencils which allows children toexpress their personality and emotions as they drawor colour. There is also a chess map behind the colourpencil case for the children to play, which helps toexercise both sides of the brain and raise their IQ.Creative KingdomPackagingSHAKE is a newsletter that talks about dance. Dance isa type of art that involves movements of the body, oftenrhythmic and music-centered. The newsletter toucheson the highlights of dances from the past to presentday, showing how people have danced for thousands ofyears. Some additional information such as fashions,dance songs during the era and interviews of thedancers will be featured inside the newsletter.ShakePublication 15. SPECTRUM 1108 SOLE COLOURS 23I see myself as an adventurer, enjoying the life ofcamping, swimming and hiking mountains, daring totry out sky diving. This colour of luxury and pleasureappeals to the flamboyant and fun-loving type ofperson who likes lively places. Orange is of youth,strength, fearlessness, curiosity and restlessness.I am flexible and adaptable, aiming to handle anykind of environment or workload. I specialise inillustration, advertising, branding and graphic design.As with the colour Orange, I enjoy socialising andplanning all types of social events. I am optimistic,outgoing, and generally an agreeable person.03ORANGE Alwin Lim Win Hoong 016 602 0382 alwinlim12@gmail.com www.behance.net/Alwin12CREST is a magazine about forgotten warriors. Nowadays,many people have forgotten these famous warriors whohave protected and sacrificed themselves for the sake oftheir own people. The interesting aspect of this magazineis how it describes the strength of these warriors whowere able to protect people and fight their enemies.CrestPublication 16. SPECTRUM 1108 SOLE COLOURS 25The SMP of HIAP MOH for this project is, ShapingImagination. It is to rebrand the company and to let thepublic know that they are now able to fully bring intoreality the imaginations of a designer. Besides that, thelogotype is made with shapes that form the letters Hor M, leaving room for people to imagine the logo whilestill allowing people to know what it is from looking.Hiap MohCorporate IdentityIn 2013, we won a Merit for a competition calledKancil Award. Along with my group mates, we cameup with a simple idea: ASTRO ON-THE-GO will transformanywhere, any place, into your living room so that youno longer have to rush back home in time to watch yourfavourite channels. People these days are often toobusy to watch them just in their living rooms, so insteadof going back home, we bring the living room to them.Kancil Award:Astro On-The-GoBeforeAfter 17. SPECTRUM 1108 SOLE COLOURS 27Yellow is the most vibrant and outstanding colour.Much like it, I have a bright and cheerful personality,always looking forward to creating original ideas andmaking inquisitive remarks about design. I want tohelp people find new ways of doing things.I am a fun and loony person; I like to experiment withdifferent and new things. That is what sets me apartfrom normal human beings. I am attracted towardsbeautiful visual but the reason behind that visualis what makes it much more compelling. I desire towork towards achieving such designs.04YELLOW Wang Wen Ping 019 775 9006 mrmoneywang@gmail.com www.behance.net/moneywangCABIN IN THE SKY is an American musical. I wantedto highlight the fun and vibrant colours throughoutthe whole musical by using illustration and certainsets of colour. By using these, it reflects the comedicside of the story.Cabin in The SkyTypography 18. SPECTRUM 1108 SOLE COLOURS 29I like to draw during my free time, especially weirdexpressions of people. The weird and unusual is funbecause it shows a different perspective of what theynormally look like. My drawings tend to have a senseof humour and fun. The medium I favour is pen andpencil on paper, while bright and simple colours aremy favourite palette.FURU KARA means full colour in Japanese. My SMP forthis packaging is the strength of the colour pencils. Iused the concrete texture to emphasize the strength ofit and the Fuji Mountain element in the logo to furtherenhance the message. I also wanted the colour pencilsto aid the user. By adding clips to the packaging, theuser can clip the coloured pencils on their sketchbookand wherever they like.Doodles &IllustrationsFuru KaraPackaging 19. Dex Lim Swee Siang SPECTRUM 1108 SOLE COLOURS 31 014 638 2430 dex92@live.com.my www.behance.net/dexlim92I am Lime Green, the integration of the distinctadvantages of both. When it comes to mycharacter, I am full of what yellow speaks of. Ispread the joy and happiness, applying it alsoin design, because I think everything should bedone with a hopeful outlook. Continuous growthand constant innovation is what I pursue, as Iknow, they give a different sense of freshness.They are also the reasons of why I am able toachieve stable design skills and great patience.When it comes to Green, it is a colour of sunshine, joy,and happiness. It is able to evoke pleasant and chipperfeelings of the other person. Green however, symbolisesgrowth, harmony, and freshness. It anticipates the thingsto come, and suggests stability and endurance.05LIMEGREENThis is a branding project for SAVE ONES SIGHTMISSIONS which fights blindness in the eyes. Thelogo concept uses SOSMs 4A mission: Awareness,Accessibility, Aid, and Attitude. The alphabet A isturned 360 degrees to represent Infinity, tellingthe message that this company is able to reachinfinite lengthsoverseas and everywheretostop vision degeneration.Save Ones Sight MissionsCorporate Identity 20. SPECTRUM 1108 SOLE COLOURS 33The packaging project, LITTLE PARADISE, is acertified, fully-organic baby product. The conceptis that babies are a precious gift from God and arelittle angels from LITTLE PARADISE. Therefore thisproduct is here to help mothers care and protectthe health of their little angels. Flora and birdgraphic elements are used to say that the baby willbe happy and grow up healthily.HAPPY INVENTORY is about dessert, and to show theaudience that desserts are not just for taste but canbe made into creative and special creations that willform wonderful memories of happiness. To attractdessert lovers or youngsters, I have designed thelayout in a modern way using graphic elements andphotography so that the readers will feel happy andenjoy the newsletter.Little ParadisePackagingHappy InventoryPublication 21. SPECTRUM 1108 SOLE COLOURS 35Green stands for hope and growth. It represents myfreedom to pursue new designs and ideas. With thisthought in mind, I will be able to create new things,to never give up and keep myself continually calm,moving forward constantly.I am a very imaginative designer. Ialways do silly things because I find thatit might help a person to come up withinnovative ideas; things that are sillyenough to make people remember.06GREEN Lim Hooi Chean 017 583 1583 craig-hooichean@hotmail.com www.behance.net/ImmabeeThe purpose of this project is to let more teenagers getin touch with traditional Chinese culture by using retro-modernart. This style combines vintage and modernelements to attract teens, as traditional Chinese cultureis usually very boring to most of them. Therefore, mygoal is to make teenagers feel a sense of curiosity andenjoy this Chinese opera.The ButterflyLover Typography 22. SPECTRUM 1108 SOLE COLOURS 37This projects aim is to revamp the brand called, HiapMoh It is a leading paper merchant in Singapore withsubsidiaries in Malaysia and China. It has existed for atleast 80 years since long ago. I rebranded their companywith the SMP, Paper With Emotion, because designerswant their artwork to be perfect and bring out the feelingsthey want by using different papers. So I created postersto showcase that papers have emotions, and to let othersknow of Hiap Moh.This publication showcases objective stories ofcigarettes. The purpose of the publication is to letothers know about the pros and cons of smokingcigarettes. Whether good or bad, it depends on themindset of the readers.Hiap MohCorporate IdentityCloset FascinationPublication 23. Kathrin Honesta SPECTRUM 1108 SOLE COLOURS 39 0112 116 0992 kathrinho25@gmail.com www.behance.net/kathrinhonestaDesign for me is a platform to communicate somethingacross. It is very interesting how design can changeones behaviour, or how it touches peoples hearts.I believe design plays a very big role and has a hugeinfluence on society. I do not merely want to createdesigns that people can forget the next day, but I wantto develop designs with great ideas that can make animpact on people for a greater cause.The colour turquoise means clarity of thought,communication, and also creativity. The clarityof my thought process leads me to have aclear objective to form out the best solutionfor my designs. I personally think that designis not only about pretty things but about themessage it is saying.07TUR-QUOISEThis is done for my corporate identity rebrandingproject. We have to rebrand a paper merchantcompany called Design Line. According to myanalysis, designers are very particular when itcomes to choosing paper. From that point,I was inspired by how artists express themselvesthrough brush strokes. I use these as a mnemonicthroughout the collateral to capture the essenceof the expressions. Colourful strokes are thenused to show the quality of Design Lines paperwhen designs are printed on them.Design LineCorporate Identity 24. SPECTRUM 1108 SOLE COLOURS 41These illustrations and doodles are what I did asmy side project. I like to draw lot of different things,but most of the time, I draw a lot of female portraitsand their fashion. I like to do life-drawings as well,sometimes doodling random things and the peoplearound me. I also tend to jot down some of mythoughts along with them so that they can act likea journal which I can look back to. Ink pen is myultimate tool for drawing, which is why my lines onmost drawings look rough and doodle-like.ECOPAL is a project done for my Packaging Designclass. It is a self-made brand of wood-free colourpencils. These pencils come from thousands ofnon-biodegradable materials that are meant to bethrown away. I wanted to make a packaging thatcan tell stories to its buyer, so I made full use of thepackaging to send the message, including the pencilsthemselves. Lastly, the style is quirky and doodle-like,to make it look appealing to the younger audiences.Doodles &IllustrationsEcopalPackaging 25. Chok Kok Ming SPECTRUM 1108 SOLE COLOURS 43 010 890 1317 gasdonming_8860@hotmail.com www.behance.net/gasdonmingI dont like to limit myself, because that is where thedesign process ends. There would be no progressionthat I would be satisfied with. I like to be free, to doanything I like, and to improve on it to make it betterthan before. I aspire to be a bird, enjoying its flight inthe sky, breaking past my limit.When the Sky Blue colour comes tomind, the first thought is the picture ofan unlimited blue sky, and the vastnessof it. It represents my freedom in design,the unlimited creativity with no rules orboundaries to restrain its development.08SKYBLUEHUMMING BIRD is a pencil box packaging. Thebeautiful bird represents a leading figure forchildren to explore the colourful journey. It isgreen so that it will stand out from the shelfamong other competitors. The packaging designbrings out the unique selling proporsition of thecolour pencils, which is the erasable feature. Thebox is designed with a movable cover, where whenit is pulled up, the colour of the bird changes.Humming BirdPackaging 26. SPECTRUM 1108 SOLE COLOURS 45This TVC is to promote the amazing facts of the seacreatures in Aquaria, such as the Giant Grouper,which can weigh up to 600kg. The story talks abouta rich man who goes into a restaurant to order 600peoples worth of food with a short time limit forpreparation. The chefs then get an idea to order agiant grouper which solves the problem.Aquaria TVCStoryboard 27. SPECTRUM 1108 SOLE COLOURS 47I am more inclined towards illustration,copywriting and graphic design. Floral elementsand minimalism are my loves. Much like Blue,I care for the needs and conditions of others,knowing that they are not robots but people withfeelings. I do not seek to create conflict, but tomaintain an order of peace in relationships.During chaotic times, I remain calm: one ofthe well-known attributes of Blue. From lifeand design experiences, I keep in mind what Ilearned from my mistakes and from othersfriends, colleagues and seniors who are moreadept. With new knowledge that is gainedeveryday, I impart these into my designs,making them better than the last.09BLUE Dora Yap Kit Yee 014 701 4183 whiteballads@gmail.com www.behance.net/whiteballadsSIX GENERALS is a Chinese Opera with a rather ironicname. You may guess that it is about six generals,but in actual fact it is about a prime minister named,Su Qin. Using this point, I illustrated a visual with SuQin shown upside-down, reflecting that things maynot be how they seem at first. He then contains thesix generals who are right-side up as he was theone who united the nations of these generals. Thelogo was hand-drawn to complement the style of theillustration. Stationery of the event includes eventposter, leaflet, booklet, tickets and a magazine spread.Six GeneralsBranding 28. SPECTRUM 1108 SOLE COLOURS 49My class was given the task to write a sloganfor Wonder Bras ads. Something catchy wouldalways remain with people, thus I tweakedthe well-known phrase of kiss goodbye andturned it into kiss silicone goodbye, as oneof the unsaid competitors of Wonder Bra arebreast enhancement surgeons who use silicone.The second ad was done according to theWhats on his mind season of Wonder Bra,implementing the two words that form thebrand name, into the slogan.A magazine about flowers and the lifestyle of modesty.As there are two topics inside, I decided to makea separate, smaller book in the middle for a moreinteresting reading flow. ACACIA is released once everymonth and includes Monthly Bloom, This flower iselaborated in detail and shown on the cover of the issueit is highlighted in. I went with a mild tone of colour to fitthe subjects of the magazine, reaching a sort of dreamyand soft look that I find is suitable for its target audience.Wonder BraCopywritingAcaciaPublication 29. SPECTRUM 1108 SOLE COLOURS 51Nevertheless, I am also the type of person whodoes not rely only on instinct but from variousother perspectives as I believe design is notjust about the look and feel, it is about how itfunctions. I will always get myself ready andkeep moving forward to make sure I will dobetter in my career as a graphic designer.Indigo, a combination of deep blue and violet;It is the colour of midnight. It signifies mydeep concentration and intuition when I amthinking or analysing.10INDIGO Chan Kok Zhao 017 641 4566 chankokzhao@gmail.com www.behance.net/kokzhao_chanMONOCHROME is a project done for my publicationclass. It is a newsletter that talks about black andwhite photography, helping the readers to explore thegenre. Through black and white photography, you willsee different types of beauty around the world. I wasinspired a lot by the famous photographer, Elliot Erwitt.MonochromePublication 30. SPECTRUM 1108 SOLE COLOURS 53GEMPackagingThis project is to design a product packaging forcolour pencils and to create a new brand for it.The brand that I created called GEM, representsthe vibrance of colour. The structure and graphicalpatterns of the packaging were inspired from gemstones. I fully utilised the space of the packaging tomake it compact and easy to carry around.Black and white photography brings us into the worldof monochrome. Without the distractions of colour,stories and emotions can be fully expressed. It isalso able to add timeless romance and a mysteriousatmosphere to make the photos even more impactful.Compared to ordinary coloured photographs, blackand white shows a completely different kind ofconcept and photography experience.Tone of TimelessnessPhotography 31. SPECTRUM 1108 SOLE COLOURS 55I may not be the most outstanding in terms of designskills, but my strength is in articulating the ideas andpresenting to people. I am an active and sociable typeof person. Purple signifies an individual who is creative,knowledgeable and mysterious. We usually follow ourkeen intuition which is rarely wrong.I am a realistic and hard-working person. Atthe same time, I love travelling to many placesand savouring different types of food. I also likeworking on anything hands-on, which correlateswith my passion of educating kids about artsand crafts. Other interests include meeting newpeople, and playing sports.11VIOLET Tan Pooi Ling 012 228 2711 lingg_2811@hotmail.com www.behance.net/audreytanTERRAIN WARRIOR is a project done for my publicationclass that focuses on 4 Wheel Drives (4WD). The reasonI chose 4WD is that it has its own characteristics andare tough-looking compared to common luxury cars.Also, current car magazines at the local stores are verymessy and cramped up with information, unable to grabattention. I was then inspired to create a clean look forreaders to have better readability with justified DINPro.Terrain WarriorPublication 32. SPECTRUM 1108 SOLE COLOURS 57Night Photography refers to photographs taken outdoorsbetween dusk and dawn. Usually, night photographyrequires skills, observation and patience. This projecthas been an eye-opener, that night scenery has trainedme to be patient and more observant to capture everybeautiful detail such as lighting and perspective.The creative process of digital painting is more orless the same as traditional painting. This is one ofmy favourite subjects where I feel I could express myart and colour sense freely, while also enjoying mypassion. I always spend quality time in details andmaking sure that it looks similar to samples. I haveimproved and learned from these 4 paintings.NightPhotographyDigitalIllustration 33. SPECTRUM 1108 SOLE COLOURS 59I remain open to suggestions and critiques,because I know they are able to enhance ideas.I am sensitive to both my surroundings and ofthe little details in design, using this quality tosolve problems for the people who need me.Opinions from others are something I am veryhappy to accept. I believe that people can bestronger and brighter when they continuouslyabsorb knowledge and adapt to changes fromlife situations. Bow To Gain More is the quoteI always live by.Pink is caring, tender, full of love andacceptance. It is a combination of Red andWhite, which represents my passion andopenness towards the creation of design.12PINK Koh Yee Qee 0111 121 2771 qiqi.koh@hotmail.com www.behance.net/qiqikohPINMAG is a newsletter about travel, music,food, lifestyle, nature, luxury, and fashion fromPinterest. Every article is about famous posts inPinterest. Issues will be released every monthaccording to the votes from this newsletterswebsite. The issue of this month, A ColourfulLife: Wonders in High Definition, talking aboutnature, art and people, that are rich in colour.PinmagPublication 34. SPECTRUM 1108 SOLE COLOURS 61COLOR LAB is a brand of watercolour and erasablecolour pencils. The idea for this colour pencilpackaging came from the laboratory and inspiredby the creativity of children that likes to try newthings. The idea was to try and combine thecreativity of children and the colourful outsideworld into a box of colour pencils, making itmore interesting. The materials used for thisbox are Perspex and test tubes, so that childrencan straight away start using the test tubesas containers for watercolour pencil usage.This is a Corporate Identity project for the papercompany,Design Line. The SMP is Reinforce Design,which means that Design Line gives the foundation andsupport for designers to reach superior quality works.The logo is formed by D, L, and a line that showsthe support for its whole form. The posters and paperswatches also show how paper supports design usingthe graphic mnemonic from the logo. It is used likea base, to fortify, prop up, and emphasise. The layoutof the posters are arranged in a square and stablestructure to support the idea.Color LabPackagingDesign LineCorporate Identity 35. SPECTRUM 1108 SOLE COLOURS 63QUAINT is a 40 pages newsletter magazine featuringarticles about interesting photographs all over theworld. Photographs can tell many different stories andcapture rare moments that cannot be repeated or betold by anyone. Therefore, this magazine is to lay outall the interesting moments of the best photographs.QuaintPublicationBeing a designer, one has to be open-minded,patient, and optimistic. These qualities are the onesthat benefited me into going through the obstaclesand challenges I had to face in this design industry.Like the Peach colour, I believe modesty is the keyto continual self-improvement of self, because thatis when a designer is most open to suggestionsand ideas. There is a very fine line between beingconfident and being arrogant, after all.I see myself as a keen graphic designer and aphotography enthusiast, who is able to adapt andmaintain a positive mind set towards reaching mygoals in life. Passion tends to be the main drivingforce behind my creativity. I believe that I love whatI do and that ensures me to carry out what I do best.13PEACH Elaine Chooi Peck Lyn 012 668 5254 ecplgrapher@gmail.com www.behance.net/elainechooi 36. SPECTRUM 1108 SOLE COLOURS 65KALEIDOSCOPE is a cylinder container containinga set of 12 colour pencils and a real kaleidoscope.Kaleidoscope brings out many different interestingpattern and colours formed by shiny beads at theend of the tube. Therefore, similar to colour pencils,by colouring you can get many different outcomesto your artwork. My target audience are childrenbecause they are the ones at their age who enjoysexploring new things and hopefully, the kaleidoscopewill inspire them to create remarkable artworks.The objective of this project was to promoteDesign line, a paper supplier company, with anew identity and promotional items. CraftingWonders, which is the main message I want to tellthe audience, suggests that Design Line has anunderstanding in design for choosing the perfectpaper, while considering designers who want tomake their design memorable. Therefore, the ideaof using the art of pop-up with paper, is designedto make an impression and convince the targetaudience that Design Line is the perfect choice.KaleidoscopePackagingDesign LineCorporate Identity 37. END NOTE CONTACTSWe thank you sincerely with ourhearts for taking your time to readthrough our profiles and portfolios.We wish you all the best in the realworld, wherever you may be andwill go. If you happen to encounterone of these colours in your life,be assured that the brightness yousee, will only become ever moredazzling in the future. Feel free tocontact anyone of us if our light hascaught your attention. Emailspectrum1108@gmail.com Behancebehance.net/spectrum1108 Facebookfacebook.com/spectrum1108 Instagraminstagram.com/spectrum1108SPECTRUM 1108 CONTACTS 67 38. SPECTRUM 1108 SOLE COLOURS 24CONTINUUMSponsors who havemade the continuity ofour Spectrum possible.For a Spectrum to create impact,there needed to be enough resourcesfor sufficient continuity. Without thefollowing benefactors, we would neverhave reached this length and beyond.Therefore, dear sponsors and thepeople behind the brand, we thankand appreciate you greatly for yourthoughts and support that aided usthrough this continuum. 39. Matrix Cooling ( M ) Sdn.Bhd16-2, Jalan Anggerik Vannilla Q, 31/Q,Kota Kemuning, Section z31, 40460 Shah Alam,Selangor Darul Ehsan.Tel : +603-51214591, 51213861Web: www.matrixcooling.comYour Cooling Tower Specialist. MR Benny Yap Yee Cheong MS Linda Ee MR Lau Zheng Fong MR Jason Lee MR Koe Peng Kong Special Thanks MR Nicki Liew MS Ivy Tan Kedai Lee Hin MS Soo Chong Yuen DF Electronics