specialty traits, ip, biotechnology and marketing dr. corinne alexander purdue-indiana seed industry...

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Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

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Page 1: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Specialty Traits, IP, Biotechnology and

Marketing

Dr. Corinne Alexander

Purdue-Indiana Seed Industry Forum

Page 2: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Bt Corn Resistant to Corn Rootworm in Indiana

Joint project with Entomology, Weed Science and Agricultural Economics Rich Edwards, Larry Bledsoe and Christian Krupke in

Entomology Steve Weller and Bill Johnson in Weed Science Corinne Alexander in Agricultural Economics

Overall goal of project is to understand value of Bt corn resistant to corn rootworm and to understand corn rootworm behavior with implications for IRM plans

Page 3: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

CRW Corn: Economic Portion

1. What is the economic value of the four corn rootworm control options: 1) no treatment, 2) soil insecticide, 3) seed treatments and 4) Bt corn?

Paper drafted but need more data on Bt corn performance

Page 4: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

CRW Corn: Economic Portion

2. Understand the adoption decision for Indiana producers Paper about to be submitted to AgBioForum

3. Understand producer preferences for IRM plans/refuge configurations Paper to be presented at ASTA

Page 5: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Demand for Specialty Traits

Market assessment for the Indiana Soybean Board What are the market trends that will drive the

demand for specialty soybeans?

Market for organic grains

Page 6: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

On-Farm Quality Assurance

Grainsafe is an on-farm quality assurance/IP program developed by Purdue University Post-Harvest Education and Research Center Dr. Dirk Maier, Agricultural and Biological

Engineering

With Dr. Maier and Umit Karaca, conducted a cost-benefit analysis of Grainsafe

Page 7: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

On-Farm Quality Assurance

With Dr. Maier, Dr. Linda Mason, Dr. Bob Neilsen, Dr. Charles Woloshuk, Dr. Dan Ess, conducted a one-day workshop for a specialty corn processor All the growers under contract were trained in

best management practices for quality grains Trained in quality assurance, using the

Grainsafe program

Page 8: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Please contact me if you have any questions

Email: [email protected]

Phone: 765-494-4249

Page 9: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Management

Betty Jones

Associate Director

Center for Food and Agricultural Business

Page 10: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership

1987 – 2005 18 successful ASTA

Management Academy

programs conducted

Page 11: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership

1987 – 2005 18 successful ASTA

Management Academy

programs conducted1991 - 1997

Seed Industry Performance Analysis

Page 12: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership

1987 – 2005 18 successful ASTA

Management Academy

programs conducted1991 - 1997

Seed Industry Performance Analysis

1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.

Page 13: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership

1987 – 2005 18 successful ASTA

Management Academy

programs conducted1991 - 1997

Seed Industry Performance Analysis

1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.

February 2002, 2004,2006 Executive Management

Forum conducted for executive managers

Page 14: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership

1987 – 2005 18 successful ASTA

Management Academy

programs conducted1991 - 1997

Seed Industry Performance Analysis

1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.

February 2003, 2005, 2007 ASTA Advanced

Management Forum conducted for alumni

of the Academy

February 2002, 2004,2006 Executive Management

Forum conducted for executive managers

Page 15: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Partnership where both organizations bring value to a win/win relationship

Serve as an hoc member of Management Skills Committee

Access to the 900 ASTA member companies ASTA endorsement and support of

programming efforts ASTA administrative support Reciprocal arrangements for attending

programs

ASTA / CAB Collaboration

Page 16: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

ASTA / CAB Collaboration

Primary responsibility for marketing, development, and implementation of educational programs

Write for the trade press (faculty and staff) Present and submit proceedings at

Decemberresearch conference

Attend two national meetings each year Arrange for faculty workshops at convention Assist in securing and promoting outside

speakers at annual convention

Page 17: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

ASTA Management Academy

March 6-10, 2006

Advanced Management Forum

(January 29-31, 2007)

ASTA Executive Management

Forum (February 20-22, 2006)

Middle and upper managers, decision makers, professional with day-to-day mgmt responsibilities, experienced managers who want reviewCore management courses in marketing, finance, strategy, human resource management with special issue seminars that address current issues.

Offered every year since 1988

Conducted over 5 days

Register on-line www.agecon.purdue.edu/cab/programs/asta/index.htm

Or register via brochure

Registration form and deposit check to ASTA c/o Jan Stickley

Purdue registration info contact: Linda Heckaman ([email protected]) 765-494-7678

Middle and upper managersTarget audience: ASTA Management Academy Alumni (or similar levels of background preparation)

Builds upon the ASTA Management Academy – in-depth examination of selected mgmt. topics

Offered for the first time in 2003 – then every other year (2005, 2007)

Conducted over 3 days

Questions on content, speakers, registration – contact Betty Jones ([email protected]) 765-494-4328

Executive managers

By invitation

Selected current management topics and issues in a discussion forum

Offered for the first time in 2002 – then every other year (2004, 2006)

Conducted over 3 days

Questions on content, speakers, reservations contact Betty Jones ([email protected]) 765-494-4328

Page 18: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Other Economics/Management

Commercial Producer Survey Dr. Allan Gray, Dr. Jay Akridge,

Dr. Mike Boehlje Precision Agriculture Survey

Dr. Jay Akridge Policy Analysis

Dr. Allan Gray Farmer Attitudes Toward Brands

Dr. Marshall Martin, Dr. Jay Akridge Inventory Management

Dr. Frank Dooley

Page 19: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum

Center for Food and Agricultural Business www.agecon.purdue.edu/cab 765-494-4247 Jay Akridge, Betty Jones, Scott Downey

www.agecon.purdue.edu/agribusiness 765-494-4247 Jay Akridge, Luanna DeMay

Page 20: Specialty Traits, IP, Biotechnology and Marketing Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum