About the program:The program includes theoretical courses, workshops and seminars. We are the only communications program that offers hands-on workshops, which enable you to acquire theoretical understanding alongside practical tools used in the media industry. • You can select a minor in Entrepreneurship or Business Administration and additional program in

Public Diplomacy to expand your knowledge of the interface between communications and other fields.

• The School is equipped with the most advanced and cutting edge technology such as: a virtual reality lab, Radio and Television production studios, and hub for developing content and products for digital communications. You can develop products on 3D printers, design applications, create high-tech ventures and engage in innovative marketing for a wide range of companies, organizations and associations.

• As part of your studies you can collaborate with the institutes operating within the Sammy Ofer School – the Asper Institute for New Media Diplomacy and the Daniel Pearl International Journalism Institute; as well as a variety of research labs in: Advanced Reality, Drones, Psychology of the Internet and Sport media. .

• The School collaborates with media organizations in the communications industry and with the public and political sectors to prepare you for cutting edge and in-demand positions.

• The school owns and operates an International Radio station which broadcasts on 106.2FM and online.

• The School also offers student clubs which arrange meetings with CEO’s and individuals in high-level marketing and communications positions from leading companies in Israel.

• In your third year you will work on real projects in media organizations, digital media and hi-tech companies. The projects are carried out in an interdisciplinary framework in collaboration with the Schools of Business Administration, Psychology, Computer Science and Entrepreneurship. When you graduate you will have an impressive and significant work portfolio.

Upon graduation, you may be left wanting more… If your Hebrew permits, you can continue your studies towards an M.A. in Communications and New Media. This one-year program will enable you to specialize and gain in-depth knowledge in the field.

For further information, please contact: Ms. Stephanie Miller, Head of Recruitment and Administrations Tel: +9-972-9-960-2841, Email: smiller@idc.ac.il, Fax: +972-9-952-7334Registration for CommunicationsRephael Recanati International School (RRIS) AdministrationInterdisciplinary Center Herzliya (IDC, Herzliya) Kanfei Nesharim St., POB 167, Herzliya 4610101, Israel

Today’s world of Communications is varied, demanding and fascinatingWe designed a unique and innovative program offering you practical and focused specializations. You can specialize in one of the following fields: Marketing & Political Communications, Interactive Communications and Visual Content. This is an international program conducted in English with students from 86 different countries. The school also offers a student exchange program to third-year students at leading universities worldwide.

Specialization in Marketing & Political Communications Head of the Specialization: Dr. Amit Lavie-Dinur The Marketing & Political Communications specialization will prepare you for a wide range of positions in the fields of advertising, marketing, public relations and communications consulting – in both traditional and new media platforms. In this specialization you will develop critical, creative and innovative thinking skills and acquire cutting edge knowledge and tools for developing creative strategies and solutions to convey messages through the various media outlets and platforms.The program offers a unique combination of academic studies, research and practical experience under the guidance of leading professionals in the industry. In your third year of studies, as part of the Marketing Lab, you will create innovative campaigns and initiatives for both profit and non-profit organizations addressing social issues in the digital age.

So what can you do with this degree? …A degree with a specialization in Marketing & Political Communications prepares you for a wide range of in-demand positions in the private, public and political sectors.

Brand Marketing for Digital Platforms and Social NetworksResearch & Planning Marketing StrategiesInternet and Mobile Advertising Planning and Managing Political CampaignsPublic Relations and SpokesmanshipManaging Social CampaignsWriting Marketing Content Creative Ideation Communication Advisement & Crisis ManagementCommunication DesignCreating Video Content and Advertisements

You can find our graduates in a wide range of Israeli and international organizations:

Desi

gned

by:

Specialization in Interactive CommunicationsHead of the Specialization: Dr. Oren ZuckermanThe Interactive Communications specialization will prepare you for a career in varied positions in start-ups and media companies. The specialization combines theoretical studies of advanced subjects with practical creative work, providing you with in-depth understanding and hands-on experience in human-computer interaction.

In the Interactive specialization you will learn how to design digital products: mobile and web applications, physical-digital artifacts such as smart connected objects (IoT), Robots and virtual reality and augmented reality experiences. Our workshops will prepare you to both produce the products using digital manufacturing technologies (3D printers, laser cutter and more) and measure and optimize it for your users using cutting edge tools used by the industry.

So what can you do with this degree? ...A degree with a specialization in Interactive Communications is a gateway to a wide range of fields and in-demand positions in start-up companies and media organizations:

You can find our graduates in a wide range of Israeli and international organizations:

Interactive Product ManagementManaging Digital Projects in Mobile or WEB Start-UpsCharacterization and Design of the User Experience (UX)Interactive DesignManaging Paid Campaigns (SEM/ PPC)

Website Promotion and Management (SEO) Media Buying in Media CompaniesOnline Marketing Management Managing Social Media and Online CommunitiesDigital Market ResearchAffiliate Marketing Management

Specialization in Visual Content Head of the Specialization: Dr. Amit Lavie-DinurIf you would like to initiate, create and produce video and TV content on various platforms, and wish to find a position in high-tech and digital media organizations – the Visual Content specialization is for you! It will enrich your theoretical knowledge in content areas and will give you the practical skills you need to fill and create in positions such as a Content creator for digital and mobile platforms, Format developer, Director or a Producer. In this specialization, you will develop in-depth research-oriented and critical thinking skills regarding popular media content and digital culture, while learning to create innovative content using advanced technologies.Through the variety of workshops offered in this specialization, you will gain experience creating and producing original content. In the workshops, you will meet and work with professionals from leading content organizations, and for your final project you will participate in the Content Hub to develop new formats for television, internet and mobile.

So what can you do with this degree? …A degree with a specialization in Visual Content is the gateway to a wide range of fields and in-demand positions in digital media organizations:

Content EditingDigital Media Entrepreneurship and ProductionFormat DevelopmentDirecting/Producing Cross-Platform ContentManaging Mobile and Internet Digital Content Creating Video for Mobile & Social NetworksCreative Writing for Digital MediaCreating Virtual Reality FormatsTV Reporters/Journalists

You can find our graduates in a wide range of Israeli and international organizations: