Special Libraries:Publicity

Reporter: DELA ROSA, Lorielyn G.

Publicity is the information publicly distributed in a variety of forms with the intention of making something widely known.

ODLIS, 2002

Publicity through Library Publications

Libraries issue a number of different publications for various reasons:

Promotion of the library and its services

Promotion of specific services, programs and/or library materials

Encouraging library use

Provision of community/organization information

Reporting

Annual Report

provides details of the previous year’s activities.

used to draw attention to new or special materials, changes in library rules, personnel changes and special events.

Library Newsletters

Library Guide and Handbooks

more educated people prefer print as a communication medium.

it can be picked up and read anytime and anyplace.

a single item can be checked more quickly.

Current Awareness Bulletin

may include general library publicity and announcements.

Current Content List

collections of reprints of the content pages of issues of periodicals in a named subject area.

Acquisitions or Accession List

produced as a by-product of the cataloguing and classification operations.

News Release or Press Release

newsworthy items of information are sent to the mass media, whether past events or of forthcoming programs.

Exhibits and Displays ability to attract people’s interest.

Library Posters used for display to draw attention to materials, services, and events both inside and outside the library.

library friends are not always library users; they may well be supporters of the library’s purpose.

Friends of the Library

Fund Raising

often demands professional public relations skills.

Presentation to Community Groups

talks to various groups in the library’s community often in places outside the library.

Library Logo

to serve as an identification mark for the library’s external communications, on flyers and stationary and on bookmobiles, signs and exhibits.

Library Orientation / Library Tour

familiarize users with the collection, services and staff.