Social Media and Business

Hari K T Bridge India 11th Barcamp Kerala @ Indian Institute of Management Kozhikode

Who am I ?

Not a Business man, PHP Developer Technical Reviewer for Packt Publisher

PHP5 CMS Framework Development Wordpress 3 Security

Contributes to open-source projects Aura Project for PHP 5.3

Scribbles @ harikt.com Writer : Recently wrote an article for Sitepoint's

phpmaster.com

What about you?

Developer Entrepreneur Others

What am I talking ??

From a developer perspective Intergrating social media on your ecommerce site

You may be familiar with this Already may be utilized Supporting your busines via tweet

Simple as

Login

Love or Hate ?Artificial Intelligence

Increase Business ?

Registration

Normal registration Utilizing social media ( FB, Twitter, Google etc )

Case Study flipkart Infibeam

Flipkart

Simple and Easy registration process

Infibeam

Normal Login +

Social Media

What are the advantages ?

Single click signon Don't want to remember username/password Know user Interests on first login itslef

Eg : Utilizing FB Interests

Buyer habits can be predicted Recommendations based on interest

Customers who brought ….

What you get from Facebook?

Eg of Facebook Likes

Disadvantages

Only if you are using Social Media Normal registration must be there

Do you love sharing your data ? Consider FB

FB gives data for allowed permissions Do you really care when you click allow access?

Data → Information

3rd party Support Support on a tweet is awesome

Remember

Don't relay compeletly on 3rd party tools

Easy integration

Changes in APIBored ?Relying on 3rd party

Thank you

Questions ?

Thanks

Trademarks and Copyright to repective owners

Please try to learn and explore it for good :-) .

If any of one has trouble with the pictures in the slide. Please contact me , I will remove it.