speakerhub masterclass: "create a lasting business impact with your talks" with baldwin...
TRANSCRIPT
CREATE A LASTING BUSINESS IMPACT WITH YOUR TALKS
How to turn your presentations into an enduring asset
that works for your speaking business.
By Baldwin Berges of BD-Insider
What we will cover today
1. Why videos will help you grow your
speaking business
2. An easy way to record and edit great
videos of your talks
3. How to position your recordings as assets
to promote your speaking business
Who am I?
BD-Insider
Revolutionize your business
development
I mostly speak about the potential to
use technology to build stronger
human connections with your
business.
Focus on strategic business
development and commercial
storytelling
I’m aspiring to further grow my
speaking career
Part 1
Why videos will help you grow your speaking
business
Who is this for?
You are trying to raise your profile as a
professional speaker
You want to get more speaking
opportunities as a professional speaker
You want state of the art personal
branding but you have a limited budget
The rise of video
The rise of video
Visibility
Most aspiring public
speakers still don’t
promote themselves
with a video portfolio of
their talks
This is an opportunity to
stand out
Authority
There is nothing like
using your talks to
demonstrate your
mastery of a subject...
Leverage
Instead of needing to get
on as many stages as you
can (lots of time and effort
required).
You can leverage each talk
with video recordings...
Shareability
Make your talks
shareable, especially
for those who were in
the audience during the
talk and feel compelled
to share it with others...
Risk reduction
Having a video of your
talk will give event
organizers a ‘try before
they buy’ confidence
level for hiring you as a
speaker...
Increase your value to event organizers with co-branding
By featuring the event organizer’s brand on the video, they will promote it for you!
Part 2
An easy way to record and edit your own videos
of your talks
The DIY recording toolbox
Music note stand to position laptop
Logitec HD Webcam c920
Lavalier microphone
(long chord or wireless)
Wireless clicker (or mouse)
Video recording & editing made simple
or
ScreenFlow
(Mac)
Camtasia
(Windows)
A total investment of only US$300
to make state of the art videos of
your talks simple forever!
Getting ready before the talk
Tell the organizer on beforehand you
will be recording your talk
Coordinate with organizer on
beforehand to use your own laptop (puts
you in control of the tech)
Plan for a 18-20 min talk (TED imposes
this time frame for a reason).
Get the free practical guide
For more detailed step-by-step
instructions and ‘pro-tips’ on how to
effortlessly record your own videos and
use the content to grow your speaker
profile.
Download your free copy on
www.BD-Insider.com/RecordingGuide
Part 3
How to position your recordings as assets to promote your speaking
business
Remember what we said about leverage?
Set up your own speaker page
More dynamic blog posts
Today’s key takeaways
Videos are becoming the preferred content format
Videos of your talks will give you more
Visibility as a speaker
Leverage your exposure
Boost your authority
Get hired as a speaker
Recording your talks on your own is fairly easy
Your recordings will allow you to promote your
speaking business across many platforms
Don’t forget to pick up the free guide!
For more detailed step-by-step
instructions and ‘pro-tips’ on how to
effortlessly record your own videos and
use the content to grow your speaker
profile.
Download your free copy on
www.BD-Insider.com/RecordingGuide
Thank you!
Questions?