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CREATE A LASTING BUSINESS IMPACT WITH YOUR TALKS How to turn your presentations into an enduring asset that works for your speaking business. By Baldwin Berges of BD-Insider

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Page 1: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

CREATE A LASTING BUSINESS IMPACT WITH YOUR TALKS

How to turn your presentations into an enduring asset

that works for your speaking business.

By Baldwin Berges of BD-Insider

Page 2: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

What we will cover today

1. Why videos will help you grow your

speaking business

2. An easy way to record and edit great

videos of your talks

3. How to position your recordings as assets

to promote your speaking business

Page 3: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Who am I?

BD-Insider

Revolutionize your business

development

I mostly speak about the potential to

use technology to build stronger

human connections with your

business.

Focus on strategic business

development and commercial

storytelling

I’m aspiring to further grow my

speaking career

Page 4: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Part 1

Why videos will help you grow your speaking

business

Page 5: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Who is this for?

You are trying to raise your profile as a

professional speaker

You want to get more speaking

opportunities as a professional speaker

You want state of the art personal

branding but you have a limited budget

Page 6: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

The rise of video

Page 7: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

The rise of video

Page 8: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Visibility

Most aspiring public

speakers still don’t

promote themselves

with a video portfolio of

their talks

This is an opportunity to

stand out

Page 9: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Authority

There is nothing like

using your talks to

demonstrate your

mastery of a subject...

Page 10: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Leverage

Instead of needing to get

on as many stages as you

can (lots of time and effort

required).

You can leverage each talk

with video recordings...

Page 11: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Shareability

Make your talks

shareable, especially

for those who were in

the audience during the

talk and feel compelled

to share it with others...

Page 12: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Risk reduction

Having a video of your

talk will give event

organizers a ‘try before

they buy’ confidence

level for hiring you as a

speaker...

Page 13: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Increase your value to event organizers with co-branding

By featuring the event organizer’s brand on the video, they will promote it for you!

Page 14: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Part 2

An easy way to record and edit your own videos

of your talks

Page 15: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

The DIY recording toolbox

Page 16: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Music note stand to position laptop

Page 17: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Logitec HD Webcam c920

Page 18: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Lavalier microphone

(long chord or wireless)

Page 19: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Wireless clicker (or mouse)

Page 20: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Video recording & editing made simple

or

ScreenFlow

(Mac)

Camtasia

(Windows)

Page 21: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

A total investment of only US$300

to make state of the art videos of

your talks simple forever!

Page 22: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Getting ready before the talk

Tell the organizer on beforehand you

will be recording your talk

Coordinate with organizer on

beforehand to use your own laptop (puts

you in control of the tech)

Plan for a 18-20 min talk (TED imposes

this time frame for a reason).

Page 23: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Get the free practical guide

For more detailed step-by-step

instructions and ‘pro-tips’ on how to

effortlessly record your own videos and

use the content to grow your speaker

profile.

Download your free copy on

www.BD-Insider.com/RecordingGuide

Page 24: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Part 3

How to position your recordings as assets to promote your speaking

business

Page 25: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Remember what we said about leverage?

Page 26: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges
Page 27: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges
Page 28: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges
Page 29: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges
Page 30: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Set up your own speaker page

Page 31: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

More dynamic blog posts

Page 32: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Today’s key takeaways

Videos are becoming the preferred content format

Videos of your talks will give you more

Visibility as a speaker

Leverage your exposure

Boost your authority

Get hired as a speaker

Recording your talks on your own is fairly easy

Your recordings will allow you to promote your

speaking business across many platforms

Page 33: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Don’t forget to pick up the free guide!

For more detailed step-by-step

instructions and ‘pro-tips’ on how to

effortlessly record your own videos and

use the content to grow your speaker

profile.

Download your free copy on

www.BD-Insider.com/RecordingGuide

Page 34: SpeakerHub MasterClass: "Create a lasting business impact with your talks" with Baldwin Berges

Thank you!

Questions?