speak up and stand out - hrpa conference 2020 · speak up and stand out: how to structure your...
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Speak Up and Stand Out: How to Structure Your Presentations, Captivate Your Audience & Be OutstandingSuzannah Baum, Presentations Strategist & Executive Speech Coach@suzannahbaum -- www.suzannahbaum.com
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We’re focused on what WE want to say-- NOT--
What the AUDIENCE needs to hear
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“HOW DO I DO THAT?”
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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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Educate Inspire Persuade
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EIP PRESENTATIONS:
Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)
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“But it IS about what I want to say!”
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What’s the situation? STEP 1: CATALYST
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1. Education Objective2. Inspiration Objective3. Persuasion Objective
STEP 2: OBJECTIVEWhat do I want them to learn/feel/do?
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1. Education Hook2. Inspiration Hook3. Persuasion Hook
STEP 3: HOOK What do they need to hear to learn/feel/do what I want them to learn/feel/do?
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EIP PRESENTATIONS =
1 CATALYST + 3 OBJECTIVES + 3 HOOKS
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CATALYST: Top talent is leaving!
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1. Education Objective2. Inspiration Objective3. Persuasion Objective
STEP 2: OBJECTIVEWhat do I want them to learn/feel/do?
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1. Education Hook2. Inspiration Hook3. Persuasion Hook
STEP 3: HOOK What do they need to hear to learn/feel/do what I want them to learn/feel/do?
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YOU DID IT!
And now…
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The Diamond
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The Diamond- Strong Intro- Problem Statement
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“We want to kick off 2010 by introducing a truly magical and revolutionary product…” --Steve Jobs
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The Diamond- Strong Intro- Problem Statement
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PROBLEM STATEMENT =
CATALYST +
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CREATES CONNECTION
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The Diamond- Main Idea- Preview
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MAIN IDEA:
My intention today is to share (WHAT)so that you can (WHY / BENEFIT)
To do that, I’ll cover:1. ______ 2. _______ 3. _______
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The Diamond- Key Points
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The Diamond- Call to action- Strong Close
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FOR HRPA DELEGATES:
WWW.SUZANNAHBAUM.COM/HRPA
- Diamond- Diamond - Definition of Terms - EIP Presentation Model- www.signaturespeechthatsells.com
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HELLO SAN FRANCISCO!
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THANK YOU!Suzannah Baum(514) 247-1761suzannah@suzannahbaum.comwww.suzannahbaum.comwww.signaturespeechthatsells.com