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<ul><li> 1. </li> <li> 2. Stages of Market Research <ul><li>Stage One - Discovering </li></ul><ul><li><ul><li>What people want, need or believe </li></ul></li></ul><ul><li><ul><li>How they act </li></ul></li></ul><ul><li>Stage Two Analysis </li></ul><ul><li><ul><li>How to market a product or service </li></ul></li></ul></li> <li> 3. Business Gain From Market Research <ul><li>Market information </li></ul><ul><li>Market segmentation </li></ul><ul><li>Market trends </li></ul></li> <li> 4. Need of Market Research <ul><li>Understand &amp; Anticipate Industry Changes and Market Dynamics using Competitive Intelligence </li></ul><ul><li>Competitors, Customers &amp; Technologies Are Complex Interdependencies Competitive Intelligence(CI) is about Seeing Clearly through Market Illusions </li></ul></li> <li> 5. What is Competitive Intelligence? <ul><li>Is about substitutes, emerging new entrants, changing technologies and business models to address needs of customers, as it is about competitors </li></ul><ul><li>Understand unarticulated customer needs today and align assets &amp; innovations for success tomorrow </li></ul><ul><li>Risk &amp; Reward risk to the current status quo or goals vector plus reward in addressing new market objectives </li></ul><ul><li>CI is about Sensing, Interpreting &amp; Acting to Mitigate Threats &amp; Exploit Opportunities in 3 Contexts: </li></ul><ul><li><ul><li>Strategy existential mission and competency applicability </li></ul></li></ul><ul><li><ul><li>Operations performance alignment of assets and interface to industry/market </li></ul></li></ul><ul><li><ul><li>Tactics engagement with customers vis--vis equivalents </li></ul></li></ul></li> <li> 6. Market information <ul><li>Understand &amp; Anticipate Industry Changes and Market Dynamics- </li></ul><ul><li><ul><li>Products </li></ul></li></ul><ul><li><ul><li>Price </li></ul></li></ul><ul><li><ul><li>Placement </li></ul></li></ul><ul><li><ul><li>Demand Supply Chain </li></ul></li></ul><ul><li><ul><li>etc </li></ul></li></ul></li> <li> 7. Market Segmentation <ul><li>Understand and categorize market </li></ul><ul><li><ul><li>Motivation </li></ul></li></ul><ul><li><ul><li>Geographic </li></ul></li></ul><ul><li><ul><li>Personality </li></ul></li></ul><ul><li><ul><li>Demographic </li></ul></li></ul><ul><li><ul><li>Techno-graphic </li></ul></li></ul><ul><li><ul><li>Utility </li></ul></li></ul><ul><li><ul><li>Psychographic </li></ul></li></ul><ul><li><ul><li>Gender differences </li></ul></li></ul><ul><li><ul><li>etc </li></ul></li></ul></li> <li> 8. Market Trends <ul><li>Market movements upward or downward </li></ul></li> <li> 9. Top 9 Market Research Companies <ul><li>Top 9 (2009) ( In Million USD) </li></ul><ul><li>1. Nielsen Company 5,000.0 </li></ul><ul><li>2. WPP Group (Kantar Group, TNS, 2,000 </li></ul><ul><li>Millward Brown, BMRB, IMRB </li></ul><ul><li>International &amp; Ziment Group) </li></ul><ul><li>3. IMS Health Inc. 1,958.6 </li></ul><ul><li>4. GfK AG 1,397.3 </li></ul><ul><li>5. Ipsos 1,077.0 </li></ul><ul><li>6. Synovate 739.6 </li></ul><ul><li>7. IRI 665.0 </li></ul><ul><li>8. Westat 425.8 </li></ul><ul><li>9. Arbitron 400.0 </li></ul><ul><li>Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores. </li></ul></li> <li> 10. Speak Asia Online Entering India <ul><li>Current scenario </li></ul><ul><li><ul><li>Unstructured panels in India and urgent demand of International online panel companies </li></ul></li></ul><ul><li><ul><li>Traditional methods of 90s (Offline methods) </li></ul></li></ul><ul><li><ul><li>Net penetration very low in rural markets (small towns &amp; R1,R2 ) </li></ul></li></ul><ul><li><ul><li>Individual mail IDs change frequently, Permanent Net Address is not reliable yet. </li></ul></li></ul><ul><li><ul><li>Indian Net surfers are highly fragmented (26 languages / 8 prime languages ) </li></ul></li></ul><ul><li><ul><li>Clients dont care , they want a high quality, Pan India online survey panel, right here , right now. </li></ul></li></ul></li> <li> 11. Advantage <ul><li>Effective Panels would require a combination of innovative strategies &amp; local experience </li></ul></li> <li> 12. Advantage <ul><li>The first effective Online Panel in India from Speak Asia has a clear 1 st movers advantage </li></ul></li> <li> 13. Building An Effective Panel <ul><li>Identify the potential Panellist </li></ul><ul><li>Introduce Speak Asia </li></ul><ul><li>Offer him Opportunity to earn </li></ul><ul><li>Recruit and provide first level training through Franchisees </li></ul><ul><li>Train on the job for 8 weeks </li></ul><ul><li>Re-address his concerns and worries </li></ul><ul><li>Reward his efforts generously </li></ul><ul><li>Build his loyalty </li></ul></li> <li> 14. Some Speciality Panels for India <ul><li><ul><li>Car users with model &amp; make </li></ul></li></ul><ul><li><ul><li>Car users with future purchase intention &amp; views </li></ul></li></ul><ul><li><ul><li>Car sales men </li></ul></li></ul><ul><li><ul><li>Doctors General </li></ul></li></ul><ul><li><ul><li>Doctors with specialisation </li></ul></li></ul><ul><li><ul><li>Patients with specific ailments like heart disease psychiatric </li></ul></li></ul><ul><li><ul><li>Pathological labs </li></ul></li></ul><ul><li><ul><li>Pregnant women &amp; new mothers </li></ul></li></ul><ul><li><ul><li>Pre Teens &amp; Teenagers with parental consent </li></ul></li></ul><ul><li><ul><li>IT hardware dealers </li></ul></li></ul><ul><li><ul><li>IT software &amp; BPO professionals </li></ul></li></ul></li> <li> 15. Our Targets For India <ul><li>75,000 to 100,000 panelists in first 90 days </li></ul><ul><li>1.2 Million Panelists by 31 st December 2010. </li></ul></li> <li> 16. Eligibility of Panelist <ul><li>If you are an existing online panelist with top 10 market research companies with a valid income proof of atleast $1000 in a year. You can join Speak Asia absolutely free. </li></ul><ul><li>Fresh /other panelists are required to go through training and read training material from Online Surveys Today which are also sent to them in E-Bulletin. </li></ul><ul><li>Subscription for 26/52 issues of Online Surveys Today E-Bulletins can be purchased from Franchisees, newspaper agents and select book stores. </li></ul></li> <li> 17. Legal Information <ul><li> Survey Today an E-Bulletin is a online periodical - No import duties, VAT and service tax as per the Government of India regulations </li></ul><ul><li>Subscriptions can be purchased in Indian Rupees from authorized Franchisees, newspaper agents and select book stores. </li></ul><ul><li> Income generated from working as a panelist or for recruiting other panelist can be sent through bank by Speak Asia from Singapore (As per Government of India regulations). </li></ul><ul><li>The responsibility of payment of taxes from this income lies with the panelist. </li></ul></li> <li> 18. Marketing Strategy Online Panels In India <ul><li>Based on our existing business from International clients, we require about 100,000 panelists in India by 30 th June 2010 </li></ul><ul><li>For long term business developments, we have appointed an effective sales organization in India with a large sales team </li></ul></li> <li> 19. Career With Us Have Fun &amp; Earn <ul><li>Regular Income - A rewarding and interesting career generating an income of upto $ 800 per month </li></ul><ul><li>Additional income - Support your company in recruitment of panelists and get rewarded as high as $6000 every day </li></ul><ul><li>Learn More - On job training of 8 weeks </li></ul><ul><li>Constant Improvement - Continuous feedback with guidance. </li></ul><ul><li>No Loss Under training period has no penalties for poorly submitted surveys </li></ul></li> <li> 20. Some Rules for Panelists <ul><li>Please be a part of Speak Asia Online only if career as a panelist interests you. If you do not fill your surveys properly, you do not get paid. </li></ul><ul><li>Merely registration on Speak Asia Online site or going through the E-Bulletin and training programs does not entitle you to any income whatsoever. </li></ul><ul><li>Surveys can be rejected on the following grounds :- </li></ul><ul><li><ul><li>If you deliberately fill the survey with null value, 0 or () </li></ul></li></ul><ul><li><ul><li>If you have given the answers mindlessly </li></ul></li></ul></li> <li> 21. Some Rules for Panelists <ul><li>The first question may be Are you are married ? and Second question could be When are you planning to get married ? If you answer both the questions as married and planning to get married in 30 days. This means you have answered without reading. </li></ul><ul><li>If identical answers are given for the same survey from the same IP address, it could mean that a single person has given the same answers for different people without they actually filling up the survey. </li></ul><ul><li>Our system has a process to check if the survey was filled too fast or by pasting from somewhere or random keys were pressed like 123 or xyz such surveys would get rejected. </li></ul></li> <li> 22. <ul><li>Speak Asia has appointed RACEME - an advertizing and marketing company in India to market its surveys. </li></ul><ul><li>With the years of experience and a dedicated core team of Raceme Speak Asia expects to be the largest Online survey panel company in India </li></ul>Initiative for India </li> <li> 23. <ul><li>Yahoo! India </li></ul><ul><li>HCC (Hincon Group) </li></ul><ul><li>Atul Ltd. (Lalbhai Group) </li></ul><ul><li>BILT (Thappar Group) </li></ul><ul><li>Bry-Air (Pahawa Group) </li></ul><ul><li>Dessicant Rotors International </li></ul><ul><li>CPS Colors </li></ul><ul><li>Spectrochem </li></ul><ul><li>Dynalite </li></ul>Clients <ul><li>JohnsonDiversey (Unilever &amp; Johnson Wax Professionals) </li></ul><ul><li>Crompton Greaves (India) </li></ul><ul><li>DKSH </li></ul><ul><li>Metro Cash &amp; Carry </li></ul><ul><li>Everstyle Hospitality </li></ul><ul><li>Groupo Kettal </li></ul><ul><li>Goodrich Global </li></ul><ul><li>ThyssenKrupp </li></ul><ul><li>Liberti World </li></ul></li> <li> 24. <ul><li>DLF </li></ul><ul><li>Zenith Steel Pipes (Yash Birla Group) </li></ul><ul><li>Stream (Stream, Trackmail &amp; Infowayz) </li></ul><ul><li>GTL Ltd. </li></ul><ul><li>B.E.P.S </li></ul><ul><li>Welcome Heritage </li></ul><ul><li>Esmech </li></ul><ul><li>City Gold Entertainment </li></ul><ul><li>Clarion Chain Of Hotels </li></ul><ul><li>Avni Energy </li></ul><ul><li>Underwriter Laboratories </li></ul><ul><li>Worldwide </li></ul>Clients <ul><li>Chinmaya Mission </li></ul><ul><li>Sahil Exclusive </li></ul><ul><li>Valson Polyester Pvt. Ltd. </li></ul><ul><li>Sampark Communication </li></ul><ul><li>Aanan Suiting </li></ul><ul><li>Nivada (Nahar Textiles) </li></ul><ul><li>Ratul Textiles </li></ul><ul><li>Maxfair Drugs </li></ul><ul><li>Lucky Star Entertainment </li></ul><ul><li>BTS Investments </li></ul><ul><li>Marico Limited </li></ul><ul><li>Metlife India Insurance Company Ltd. </li></ul></li> <li> 25. Raceme - Initiative <ul><li>Already initiated dialogues with more than 150 prospective clients which includes </li></ul><ul><li><ul><li>Market Research Companies </li></ul></li></ul><ul><li><ul><li>Direct Marketing Companies </li></ul></li></ul><ul><li><ul><li>Advertising Agencies </li></ul></li></ul><ul><li><ul><li>Top Corporates </li></ul></li></ul><ul><li>A dedicated team for sales &amp; marketing </li></ul><ul><li>Preparation of all support material including collaterals, DMs, EDMs and presentations etc. </li></ul></li> </ul>