Stages of Market Research

• Stage One - Discovering • What people want, need or believe• How they act

• Stage Two – Analysis• How to market a product or service

Business Gain From Market Research

• Market information• Market segmentation • Market trends

Market information

• Understand & Anticipate Industry Changes and Market Dynamics-– Products– Price– Placement– Demand Supply Chain– etc

Market Segmentation

• Understand and categorize market – Motivation– Geographic– Personality – Demographic – Techno-graphic – Utility– Psychographic – Gender differences – etc

Market Trends

• Market movements upward or downward

Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0 2. WPP Group (Kantar Group, TNS, 2,000 Millward Brown, BMRB, IMRB International & Ziment Group) 3. IMS Health Inc. 1,958.6 4. GfK AG 1,397.3 5. Ipsos 1,077.0 6. Synovate 739.6 7. IRI 665.0 8. Westat 425.89. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.

Speak Asia Online Entering India

• Current scenario – Unstructured panels in India and urgent demand of

International online panel companies– Traditional methods of 90’s (Offline methods)– Net penetration very low in rural markets (small

towns & R1,R2 )– Individual mail ID’s change frequently, Permanent Net

Address is not reliable yet.– Indian Net surfers are highly fragmented (26

languages / 8 prime languages )– Clients don’t care , they want a high quality, Pan

India online survey panel, right here , right now.

Advantage

• Effective Panels would require a combination of innovative strategies & local experience

Advantage

• The first effective Online Panel in India from Speak Asia has a clear 1st mover’s advantage

Building An Effective Panel

• Identify the potential Panellist• Introduce Speak Asia• Offer him Opportunity to earn • Recruit and provide first level training through

Franchisees • Train on the job for 8 weeks• Re-address his concerns and worries • Reward his efforts generously • Build his loyalty

Our Targets For India• Speciality panel through presentations &

advertising on Special interest sites.– Car users with model & make – Car users with future purchase intention & views – Car sales men – Doctors – General – Doctors with specialisation – Patients with specific ailments like heart disease psychiatric – Pathological labs – Pregnant women & new mothers – Pre Teens & Teenagers with parental consent – IT hardware dealers – IT software & BPO professionals

• 75,000 to 100,000 panelist in first 90 days• 1.2 Million Panelists by 31st December 2010.

Eligibility of Panelist

• If you are an existing online panelist with top 10 market research companies with a valid income proof of atleast $1000 in a year. You can join Speak Asia absolutely free.

• Fresh /other panelists are required to go through training and read training material from “Online Surveys Today” which are also sent to them in “E-Bulletin”.

• Subscription for 26/52 issues of “Online Surveys Today” E-Bulletins can be purchased from Franchisees, newspaper agents and select book stores.

Legal Information

• ‘Survey Today’ an E-Bulletin is a online periodical - No import duties, VAT and service tax as per the Government of India regulations

• Subscriptions can be purchased in Indian Rupees from authorized Franchisees, newspaper agents and select book stores.

• Income generated from working as a panelist or for recruiting other panelist can be sent through bank by Speak Asia from Singapore (As per Government of India regulations).

• The responsibility of payment of taxes from this income lies with the panelist.

Marketing Strategy – Online Panels In India• Based on our existing business from

International clients, we require about 100,000 panelists in India by 30th June 2010

• For long term business developments, we have appointed an effective sales organization in India with a large sales team

Career With Us – Have Fun & Earn

• Regular Income - A rewarding and interesting career generating an income of upto Rs.40,000 per month

• Additional income - Support your company in recruitment of panelists and get rewarded as high as $6000 every day

• Learn More - On job training of 8 weeks• Constant Improvement - Continuous

feedback with guidance. • No Loss – Under training period has no

penalties for poorly submitted surveys

Some Rules for Panelists• Please be a part of Speak Asia Online only if career as a

panelist interests you. If you do not fill your surveys properly, you do not get paid.

• Merely registration on Speak Asia Online site or going through the E-Bulletin and training programs does not entitle you to any income whatsoever.

• Surveys can be rejected on the following grounds :-– If you deliberately fill the survey with null value, 0 or (–)– If you have given the answers mindlessly for e.g.

Some Rules for Panelists• The first question may be – Are you are married ? and Second

question could be – When are you planning to get married ? If you answer both the questions as married and planning to get married in 30 days. This means you have answered without reading.

• If identical answers are given for the same survey from the same IP address, it could mean that a single person has given the same answers for different people without they actually filling up the survey.

• Our system has a process to check if the survey was filled too fast or by pasting from somewhere or random keys were pressed like “123” or “xyz” such surveys would get rejected.

Online – Future• Expansion after Malaysia and India we will cover

Indonesia, Thailand, Phillipines and Vietnam by December 2010

• Each territory will have training centre, outsource call centre and a country Co-ordinator.

• In India the call centre will be operational w.e.f 20th April 2010. Call centre number 011-42531829 Timing : 10.00 a.m. – 6.00 p.m.(Monday – Friday)

• Company owned training centre will be operational in New Delhi in July 2010. This is for training Franchisees and key leaders.

• Franchisee and sub-Franchisee for selling subscriptions and providing 1st level training will be opened in about 50 locations nationally by 30th September 2010.

Speak Asia has appointed RACEME - an advertizing and marketing company in India to market its surveys.

With the years of experience and a dedicated core team of Raceme Speak Asia expects to be the largest Online survey panel company in India

Initiative for India

• Yahoo! India• HCC (Hincon Group)• Atul Ltd. (Lalbhai Group)• BILT (Thappar Group)• Bry-Air (Pahawa Group)• Dessicant Rotors International• CPS Colors • Spectrochem • Dynalite • Avni Energy• Underwriter Laboratories Worldwide• JohnsonDiversey (Unilever & Johnson Wax

Professionals)• Crompton Greaves (India)• DKSH • Metro Cash & Carry • Everstyle Hospitality• Groupo Kettal • Goodrich Global • ThyssenKrupp • Liberti World • BTS Investments

Raceme - Clients• DLF • Zenith Steel Pipes (Yash Birla Group)• Stream (Stream, Trackmail & Infowayz)• GTL Ltd.• B.E.P.S• Welcome Heritage• Esmech • City Gold Entertainment• Clarion Chain Of Hotels• Chinmaya Mission• Sahil Exclusive • Valson Polyester Pvt. Ltd.• Sampark Communication• Aanan Suiting• Nivada (Nahar Textiles)• Ratul Textiles• Maxfair Drugs• Lucky Star Entertainment • Marico• MetLife Insurance

Raceme - Initiative• Already initiated dialogues with more than 150

prospective clients which includes – Market Research Companies – Direct Marketing Companies– Advertising Agencies – Top Corporates

• A dedicated team for sales & marketing • Preparation of all support material including

collaterals, DMs, EDMs and presentations etc.