spatial networking presentation from locnav 10.18.11 - michael metcalf
DESCRIPTION
Slides from LocNav USA 2011 Michael Metcalf, Product Management Social & Location, Yahoo! Spatial Networking: Communicate and Collaborate with People in your Immediate Proximity Gain Insight into the current spatial networking landscape, and enable public and private real-time communication and collaboration between strangers and friends Uncover hidden interest profiles from people nearby, and address the challenges that are unique to spatial networking Learn about the future technologies that will accelerate proximity-based interactions Discover new commercial opportunities when using in proximity as a filter for creating a social networkTRANSCRIPT
Spatial Networking
@geocalf
Michael Metcalf
Yahoo! Social + Location
What I’ll Cover
1. Where
2. When
3. Why
4. Who
5. How
6. What
1. WHERE
2. WHEN
1. WHERE
3. WHY
?
2. WHEN
1. WHERE
Flickr: cijmyjune
Location is Loaded with Interests
Sportacular
(my interest is waning)
`
Nokia Maps 3D
Hungry Open nowDeal offeredGood for groupsNice day & they have patio
Gluten-free pastriesFamous chef mentioned itReminds of study abroad Paris
Singles come hereFriends are hereChild friendlyGay friendly
Interests = Identity
4. WHO
3. WHY
2. WHEN
1. WHERE
What I like
What I read
What just came into my brain
What you said
Grabthar
Spatial Broadcasting
Grabthar
Conference notes
There’s a roof garden here. Take elevatorto 12th floor.
Audio note from protest
Video of the performance artist performing a remarkable stunt on this bridge…
Photos from a celebrity wedding
Liveclip I recorded at the TV on the Radio concert here last week…
Spatial Annotations
Spatial Annotations
Vie
w.io
Me
ssag
e P
arty
Vid
cin
ity
Sq
uaw
kMe
Blo
ckb
oar
d
Grabthar
Spatial Communications
Grabthar
Spatial Communications
?
5. HOW
4. WHO
3. WHY
2. WHEN
1. WHERE
700
100
500
2005 2010 2015
200
300
400
600
Global Annual Device Sales
Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
Smartphones
Laptops
Tablets
Desktops
millions
6. WHAT
1. WHERE
2. WHEN
3. WHY
4. WHO
5. HOW
Grabthar
Connect Users in Same Place & Time
Spatial Networkingreal-time communication, collaboration, interest matching, and media sharing with strangers and friends in your immediate proximity
Spatial Networking Apps
# of Apps
9.10
5. 11
1998
50
5
Today
1
2005
Let’s Look at a Few
communicate&
collaborate
match interests
F
Flickr: striatic
F
Flickr: thornj
Flickr: Maol
share media
Flickr: crsan
Flickr: matthijs
Where are the developers?
iOS Android Blackberry Windows Ovi
BuzzMob x x
LikeaLittle x
Liveshare x x
LoKast x
Unsocial x x x
Yobongo x
Android & iOS Users7%
92%
40%
20%
11%
176%
Year Over Year User Growth %
27
57
85104
117126
24
39
50
57
63
67
0
50
100
150
200
2010 2011 2012 2013 2014 2015
Android Apple iOS
Mill
ion
s o
f Use
rs in
No
rth
Am
eric
a
Source: Strategy Analytics
New User Behavior: 40% is Largest YOY Increase in Users in Next 4 Years
Critical Mass: iOS & Android Will Reach About Half of Adults in North America
2012
But by August 2011…
August 2011 Source: Comscore
Feature Phones
Blackberry7%
Microsoft
64%
2%
Android
iPhone
16%
10%
Only 1 in 4 Americans are on these platforms
Darkness
50%
20%
Percent of Global Adult Population Who Own a Smartphone
Adults over age 15, assuming that smartphones are replaced every 2-2.5 yearsSources: IDF, Gartner, McKinsey, Yahoo! Research
30%
40%
10%
2011
15%
2012
21%
2013
32%
2014
40%
2015
47%
albanyassociates
In Summary
We Leave Spatial Notes
We Broadcast
We Ask
We Will Network With People in the Same Place
