spatial networking - michael metcalf - location business summit usa
TRANSCRIPT
Michael MetcalfProduct Management, User Location
Yahoo! Geo Technologies
Spatial Networking
What I’ll talk about…
+
Spatial Networking?
Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.
Technology!
In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart
Android & iPhone OS
Feature
Bloomberg 8.12.10
Other Smart
Phones
6%
13%
81%
…but Growing Fast
+50 %
# of Smart-phones
+32 %
% of All
Mobile phonesQ2 2009 – Q2 2010
Bloomberg 8.12.10
By 2011, 80% of Mobile Devices will have GPS
iSuppli 7.19.10
80%
In 2015…700-800 million smartphones will be sold worldwide
5 billion people on earth over age 15~2 billion of whom will have a smartphone purchased in the previous 3 years
4200% increase in LBS mobile marketing
IDC 9.10
In other words, we will know where you are.
Where You Are
1
Some Definitions…
Locations You Care About
Physical Locations
Declared Locations
Check Ins
Foursquare is adding 1 Des Moines worth of users per month.
This is Des Moines.
Foursquare Growth
pathawks
According to Foursquare, Des Moines is very close to The Middle of Nowhere.
Middle of Nowhere…
RAYGUN Design
Social LBS is hot in 2010, but…
…only 1 in 25 Americans have tried it
…only 1 out of 100 use them weekly
…70% are age 20-35
…80% of users are male Forrester Research 7.2010
Location Based Services are not inherently social.
So let’s focus on
Physical Locations
fensterbme
Photography
Disco Lover
Vegetarian
Cyclist
Lisergia, Mpozzobon, gruesome
mapmeet
kordite
donut2d
Roadside America
webwalker
SF CycleTracks
shopkick
+
Time + Place
= Location History
Google Latitude
PlaceTrack
6,000
= the number of LBS apps available on iPhone.
iSuppli 7.19.10
Location History, a Personal Utility
Social Location History
Sept 29, 2004
Maintaining a personal location history service will be a mainstream utility.
1
Psychographics of Place
2
The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.
• Tourist• Local• Either
walkingsf
Sportacular Check In
mapmeet
mapmeet
mapmeet
sfagogo
dphiffer
Exit Strategy NYC
Photographer
Disco Lover
Vegetarian
Cyclist
VW Spider Sculpture Enthusiasts
Cyclists
Disco -ers
Vegetarians
2As we move through space, we define places with our behaviors and preferences.
In turn, every place is imprinted with our psychographics.
If the places we go reflect our interests…
…then we often have something in common with those in our immediate proximity.
Those Nearby3
Who is Near You Right Now…
Unknown
Known
Unknown Known
(Me)
(Can’t remember their name)
HELP?
Local INFO
Transittips
Build Critical Mass
play
get a different
perspective
uncover what you can’t see
communicate
HELP?
3
You people should talk.
Build Critical Mass 3
vermininc
Slugs & Casual Carpools
prasenberg
uncover what you can’t see
communicate 3
LoveGetty
hyperbolation
shehan
MessageParty
Qilroy
LoKast
Nokia Instant Communicator
Apple iGroups?
Local INFO
Transittips 3
articnomad
BlockChalk
Foursquare Tips
mvjantzen
wctc
mr_t_in_dc
sp8254
Where’s My %$#@ Umbrella?
Where’s My %$#@ Umbrella?!
get a differentperspective 3
Water buffal
o.
What’s going on up
ahead?
almostinfamous
rickyromero
MouseWait
dawilson dey
Flash Mobs
gdudg
You probably have something in common with those around you.
3
Spatial Privacy4
Learning from (Location) History
Flavors of Spatial Privacy
Obscure
Check Out
Avoid
PrivacyAvoid
4Aggregate
Personal
visualthinker
Obscure
Privacy
4Aggregate
Personal
Facebook Places
Neer
Location Labs
Privacy
4Check Out
biggreymare
Privacy is a core feature of Spatial Networking.
4
In Summary…
2As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.
3 You probably have something in common with those around you.
4 Privacy is a core feature of Spatial Networking.
1 Maintaining a personal location history service will become a mainstream utility.
Thanks!
