Sparkling Structure

Presented By Gregory Pearcey

Espacio Parasol Sevilla

Building A Strong Foundation For Your WordPress Site

• Blue Print• Foundations• Feng Shui

• Information Architecture/Content Planning

• Template• On-page elements

Why Plan?

If you don’t plan you tend to fail

Information Architecture

• Index Cards• Spread Sheet• Sketch it out• White board• Visual Sitemap

• How big is the website?• Find one that works for

you.• Build a strong

foundation for your WordPress website

Visual Sitemap

All Themes Are Not Equal

Template Hierarchy

Check Your Webmasters Account

404 Error Page

Htaccess & Cpanel• https://codex.wordpress.org/Creating_an_Error_404_Page• http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html• http://moz.com/learn/seo/http-status-codes• http://css-tricks.com/snippets/htaccess/custom-error-pages/

• ErrorDocument 400 /errors/badrequest.html • ErrorDocument 401 /errors/authreqd.html • ErrorDocument 403 /errors/forbid.html • ErrorDocument 404 /errors/notfound.html • ErrorDocument 500 /errors/serverr.html

• Redirect 301 /oldpage.html http://www.newdomain.com/• newpage.html

Page Elements

• Title• Meta title• Meta description• Archive Page

• <h1>Most Important</h1>

• <h2>Second Most Important</h2>

• <h3>Third Most Important</h3>

• Title Tag 70 characters• Meta description 155

characters

All Themes Are Not Equal

• http://make.wordpress.org/themes/guidelines/guidelines-theme-check/

• http://codex.wordpress.org/Theme_Features

• http://codex.wordpress.org/Theme_Development

• https://codex.wordpress.org/Function_Reference/body_class