spain. essentials madrid 2015. success room. ¿por qué salesforce es la empresa más innovadora del...
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Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
Our Mission Cloud Computing Driver, Catalyst & Evangelist
Today 1960s 1980s
Mainframe Client / Server Enterprise Cloud Computing
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation
World’s #1 CRM company
World’s most admired software company
World’s most innovative company
Celebrating 15 Years of Customer Success
4TH YEAR IN A ROW! 2011 • 2012 • 2013 • 2014
#1 most admired in software
#7 best company to work for
Growth Driven by Customer Success Fastest growing top 10 software company
FY08 FY15 FY11
32% $5.4B FY15 Revenue
Salesforce listen actively Wherever and Whenever…
Publish Engage Service Listen
Mobile, Web, and Command Centers
…and reacts to customers demand
Salesforce announces premium ‘Analytics Edition’ prior to release
Customers argue that the features should be part of core functionality, not sold separately
Salesforce responds and reverses decision to charge
"It's an amazing example of a company listening to their customers and responding quickly,“
Salesforce.com customer Jeremy Farber
Salesforce Makes Pricing “u-turn” on Spring Release
Reduced first call resolution to 1 hour on twitter
KLM Surprise: Personalized gifts to passengers who Tweet about KLM
KLM Live: Personalized reply made by KLM employees
KLM Delights Customers by Engaging on Twitter and Facebook
Salesforce Customers are Our Strongest Advocates
85% recommend
Salesforce to others
98% will continue to use
Salesforce in the future
Source: Salesforce Global Customer Relationship Surveys conducted biannually, by an independent third-party, Confirmit Inc., on several thousand customers randomly selected.
Our Mission Cloud Computing Driver, Catalyst & Evangelist
Today 1960s 1980s
Mainframe Client / Server Enterprise Cloud Computing
No Hardware/Software
Subscription Model
Automatic Upgrades
Constant Innovation
Disruptive technology Multitenant cloud-computing
Rápido Fácil Abierto Flexible Seguro
Sin Hardware Ni Software
Actualizaciones automáticas Escalable
Multidispositivo Portabilidad del
dato
Marketplace de Apps Extensible y Adaptable
Transparente Rendiemiento en
tiempo real
Connect With Your Customers in a Whole New Way
SNA Terminal
Mainframe LAN / WAN
Client
Server
LAN / WAN
Client
Server
LTE
Mobile
Cloud
Thousands customer interactions
connected things Billions Trillions Millions
But Most Companies Disconnected From Customers
Service Agents
Salespeople
Your Company Your Customers
Your Partners
32 % + 40 %
+ 40 % + 39 %
+ 55 %
+ Increase in sales
Customer satisfaction
Marketing ROI Customer
retention
Faster deployment
Connecting With Customers Delivers Success
Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
Connect with your customers in a whole new way Become a Customer Company
Sales Service
Marketing
Community Apps
Analytics
Why Isn’t the Car My Friend?
Connecting people, cars, dealerships, and manufacturers in a
social enterprise.
How do we create a ‘next generation culture’ as we grow?
Team & Individual Contributors Break the walls down
Identify future leaders & experts
ARSENIO “What are the things Salesforce does to be the world’s most innovative company?” – we are presenting next week to Innova&accion in Valencia. What examples would you give?
36 ideas in 24 hours from
7 Business Areas
4 Countries
New employee to a President
Only 5 from people I knew
Searchable for the next person that asks
Align the entire company
WHERE DO WE WANT TO BE?
WHAT VALUES ARE IMPORTANT TO US?
HOW WE WILL GET THERE?
WHAT OBSTACLES DO WE NEED TO RECOGNIZE AND OVERCOME?
HOW WILL WE MEASURE SUCCESS?
Ten Year Computing Cycles 10x more users with each cycle
1960’s Mainframe Computing
1990’s Desktop Cloud
Computing
2000’s Mobile Cloud Computing
2010’s Social Revolution
1970’s Mini Computing
1980’s Client/Server
Computing
Data Management Apps
Business Logic Apps
Process Automation Apps
Web Apps Mobile Apps
Social Apps
Constant Reinvention…
Welcome to Cloud2 (2009)
Welcome to the Social Enterprise (2010)
Become a Customer Company (2011)
Welcome to the Internet of Customers (2012)
Run your Business from your Phone (2013)
The Customer Success Platform (2014)
We Run Our Business in the Cloud
Human Capital Management
Customer Service
Sales & Marketing Development Finance Enterprise
Infrastructure Compliance and
Risk
Performance Management Time-off Manager Volunteer Tracking Recruiting Management Kelly Contingent Worker Outsourcing Workday HCM Salary.com Salary Manager ADP payroll
Coupa Procurement Concur T&E Manager Manhattan Lease Management Ruesch Payment Services Oracle eBusiness Suite Financials Sabrix for Tax Hyperion Financial Planning
Sales Cloud Opportunity to Quote Quote to Cash Contract Mgmt Checkout (e-commerce) Conference & Event Mgmnt Google AdWords Click to Dial (CTI) Xactly Sales Comp Skipjack Payment Processing Comergent Configurator
Service Cloud Customer Portal Knowledge Answers Twitter for Service Cloud SLA & Entitlements Appirio Services Management Plateau Learning Management
Chatter Content IT Help Desk IT Assets Live Ops Google Docs Omniture Web Analytics Business Objects OpenCms Web CMS Ping Identity Mgmt Microsoft Exchange Oracle Process Manager Cisco Call Manager
Salesforce Ideas Agile Scrum and Bug Tracking R&D Programs and Resources Quality Assurance Test Automation
Audit Controls Management Patent Applications
Legend Salesforce.com products Built on Force.com SAAS/PAAS Products On Premise Applications
1-1-1 Model adopted by:
sharethemodel.org
1% 1% 1% Time Equity Product
$68M+ Grants
680K+ Service Hours
23,000+ Nonprofit Organizations
Celebrating 15 Years of Giving Back
Salesforce's recipe for
continuous innovation
2 3
6 4 5
1
CUSTOMER OBSESSION
THINK BIG COLLABORATION & ALIGNMENT
CONSTANT REINVENTION
DRINKING OWN CHAMPAIGN
HIGHER LEVEL PURPOSE