spain
DESCRIPTION
The slides I used at Evento Blog Espana 07 EBE07TRANSCRIPT
The SAP Global SurveyThe SAP Global Survey
Shel IsraelShel Israel
[email protected]@gmail.com
globalneighbourhoods.netglobalneighbourhoods.net
Start-up guy. SAP offer. Story teller, not a researcher. Rent due. Compromise proposal ‘Go.’
Simple Question: What’s going on in social media?
Tools. Culture. Enterprise. People. Education. Future.
“Hugh-jacked,” Tom Raftery, Remix. Video clip. Facebook. LinkedIn. Aaaargh!
3 mos. 48 interviews. 25 countries. 4 continents. Sorry, no Spain--yet. 50,000+ words. Humungous report.
Anecdotes. Kyle Hansen. Running-blogging orphans, citizen journalism. Isaac Mao. Ewan MacIntosh
Lesson #1. Social media is kid’s stuff. That’s the compelling reason to adopt.
Lesson #2. Lose control.
Lesson #3. Social Networks is the killer app.
Lesson #4. Measurement is not yet adequate. But it’s improving.
Lesson 5. The geek-to-enterprise gap is shortening. Kids will overtake geeks.
Lesson #6. The world is not yet flat, but it’s getting hillier. Important for Spanish bloggers
Lesson #7. Culture matters. Language matters. dotSUB.com, Luis Rull Munoz
My speculationsMy speculations
Social media is disrupting most institutions Social media is disrupting most institutions
A new global cultureA new global culture
Different tools fit different culture.Different tools fit different culture.
Social networking & video NBD in Social networking & video NBD in corporate.corporate.
Watch the kids. They will guide the rest of Watch the kids. They will guide the rest of us.us.