David Naylorwww.bronco.co.uk

The Spaghetti Western of LinksA Fistful of Dollars, to The Good, The Bad and the Ugly

Thanks to our friends

David NaylorBut who the hell is DAVE NAYLOR

Well I was the Guy that found Exploits in Webmaster ToolsExploits in TwitterCreated Automated Comment SystemAffiliated in the Pills industryAnd an all round Nice SEO

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David Naylorwhy did you turn whitehat…...

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David NaylorToday I run a Digital Agency

* I pretend that hats don’t exist, I still find exploits but work more on fixing and less abusing, and I’m still an all round Nice Guy SEO type.

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OK .. Down to business

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News EditorialBonus they are free, but if you are paying for them, it’s an Advertorial and YOU control the content

The Good

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Editorial BloggerBonus they are free and tend to cover what’s in the news, you have little control or NO control

The Good

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Friendly BloggerIn fact 90% of bloggers understand what we as SEO’s need, clean links that will not get our sites into any penalties.

The Good

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100% Honesty In fact 99% of bloggers will be friendly towards your request if you’re honest upfront, educate them and communicate

The Good

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Professional link sellerHigher risk but they won’t mess about

The Good -ish

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Money BloggerOr anyone you pay that could dick you around…

The Bad

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Life style bloggersI have met some real Crazy people here….

The Bad

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Righteous bloggersThey believe “the Man” and are happy to mess your day right up

The Bad

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Facebook GroupsThey tell everyone that you want clean links, worst still they start offering advice to others

*they never think we are in the same groups

Righteous bloggers

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They get Paid..Then stick a massive disclaimer saying PAID LINK!!, when Questioned they start citing ASA

Righteous bloggers

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Wait a week or 2Then Nofollow or just delete the link, citing Google may ban them because you paid them.

Sneaky bloggers

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Use Robots.txtThey add your link to a section of the blog thats blocked in robots.txt or add the meta nofollow/noindex

Righteous bloggers

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Request the Money backHAHAHA… the abuse you will get is awesome

Money bloggers

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YOU REMIND THEM THAT SEO YEARS ARE LIKE DOG YEARS THEY LAUGH AND POINT OUT THEY COULD A KICK 119 YEAR OLDS ARSE EASILY

Money bloggers

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You want togo all Crazy Horse on them, but for the cost of 1 link you don’t bother…... So you add them to the shit list ( DISAVOW FILE )

Righteous bloggers

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Checklist:

Robots.txtMeta for Noindex/NofollowLink still LiveLink for NofollowCheck Google CachePaid Links Disclaimer

Righteous bloggers

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Script KiddiesSent from the future.To mess with you and your money

The ugly

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You will go Crazy Horse

The Ugly

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In plain view : a personal favourite

Every link on the site is /something.HTML but yours is /Link.htm the canonical is /Link.html

with no link or a Nofollow added

Script kiddies

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JavaScript

To remove a NoFollow attribute after page loads or to add the link in after the page loads

Script kiddies

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Cloaking to Google:

Page-wide Nofollow or NoindexNofollow or Noindex on the linksRemoved the linkCloaked the robots.txt

Script kiddies

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Just for the Bots: X-Robots

You can add the X-Robots-Tag to a site’s HTTP responses using .htaccess and httpd.conf files.

HTTP/1.1 200 OK Date: Tue, 25 May 2010 21:42:43 GMT (…) X-Robots-Tag: googlebot: nofollow X-Robots-Tag: otherbot: noindex, nofollow (…)

Script kiddies

www.bronco.co.uk

Stolen Links:

They Offer you some links on a few other Blogs, you think it’s a winner, until you find out they have hacked the blogs

Script kiddies

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Checklist:

Does the Canonical MatchIs it blocked by X-RobotsIs it blocked by page-wide nofollowIs it blocked by page-wide noindexIs it in the Google indexIs it allowed by Robots.txtWas the link foundIs there a nofollow in the linkIs there a noindex on the links

Script kiddies

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What you need to look out for

Pay to play

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http://www.bronco.co.uk/our-ideas/ungagged/

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Lost Organics

Search Metrics – check for drops

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What’s giving it Equity

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What else is it linking too

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Google webcache

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Google webcache

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Questions ?