spaces app - modified (focus - interactive advertising

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Post on 08-Aug-2015

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Idea 3 – Interactive Advertising

Advertising is a multi-billion dollar industry..

And mobile devices have opened doors to new ways of building interactive advertisements..

We’ve seen some amazing ideas for interactive billboards in the wild…

Each, very, very successful and far more fun than traditional advertising..

But running such a campaign is a lot of hard work!

The experience has to be built from bottom-up every single time *

* Setting up infrastructure, developing the required technology, advertising the advertisement to users, getting people to try it, evaluating success metrics etc..

We want to capitalize on this market and build a unique, mobile gaming experience…

Introducing Spaces.

A location based app, where the real world acts as a

leaderboard, you fight for territories by playing games at

different locations…

Each location is equipped with an interactive billboard and the games are pre-loaded…

Users fight for bars, coffee shops, apartment buildings all in real-time, by playing different games at each of these locations,

unlocking cool deals and discounts in the process…

This will turn cinemas, coffee shops, bars and apartment buildings into proving grounds for the next champion…

Advertisers get their brand across, venues get more publicity and it drives more foot

traffic, users have fun!

Everybody Wins!