soyoung park portfolio

Visualizing my Facebook network and languages people use PORTFOLIO Soyoung Park Visual Communicator

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Page 1: Soyoung park portfolio

Visualizing my Facebook network and languages people use

PORTFOLIOSoyoung Park

Visual Communicator

Page 2: Soyoung park portfolio

Communication Design

& Environmental Design

Environmental Humanomics

Interface Design

User Experience Design

B.A., Design Science, Chiba University, Japan

(Korea-Japan Joint Government Scholarship Program for Science & Engineering)

M.A., Design Science, Chiba University, Japan

Integrated Design, Köln International School of Design, Germany

(CODE: Continents Design Education Program)

Product Design, Glasgow School of Art, United Kingdom

(CODE: Continents Design Education Program)

2009. 4 - 2013. 3

2013. 4 - Present

2013. 8 - 2014. 2

2014. 2 - 2014. 6

SOYOUNG PARK

born in Seoul

Page 3: Soyoung park portfolio

Qualitative Research, User Experience, Interface Photoshop, IllustratorImprove communication between participants and staffs of furniture up-cycle workshop

Qualitative Research, Service Design, User Experience Hand Drawing, Cinema4D, PhotoshopNeighborhood-based network to prevent single elderly from ‘lonely death’ in Japan

User Experience, Qualitative ResearchRhino, After Effects, Photoshop, Premiere ProTangible platform for civic experience of talking about a social issue

User Experience, Interface Photoshop, IllustratorRecord and connect to the people who were on the same table at lunch

Infographic, Data visualization IllustratorTimeline table shows who did what and how they com-municated in the 88 minutes of the singking Sewol ferry

Data visualization Gephi, Illustrator An Inspiring cluster map of my facebook network

DESIGN YOUR UPCYCLE

OTONARI network

#IFINDI

FOOD BUDDY DIARY

88MINUTES

NETWORK VISUALIZATION

Page 4: Soyoung park portfolio

Improve the communication between User and staff

DESIGN YOUR UPCYCLEImprove communication between participants and staffs of the furniture up-cycle workshop

Design Research, User Experience, Interface

Photoshop, Illustrator

Page 5: Soyoung park portfolio

Research Analyze Redesign Brand Identity

User Journey Wireframe ProposalAs part of the project ‘Beyond the finish

line’, I as a designer worked with poten-

tial enterprise ‘Treemendus’ who up-

cycles old furniture to sell and hold the

workshops.

As a research, I observed the workshop

they held and see and talked to partici-

pants.

I found there are 3 types of customer

who engaged in `treemendus’ so far.

A want vintage styled furniture

B want to reuse existing old furniture

C love handcraft itself

And relatively ‘Treemendus’ haven’t

meet the need of ‘B’ and ‘C’ people

I redesigned the existing logo and website

which had been only online shop to show

the finished furniture to sell. Since tree-

mendus team wants to emphasize the role

of creating the local community and their

pursuit of sustainability, I brought upcycle

tutorials and the easy applying process in

front page for the people B and C.

We agreed with creating mobile App, cause

both of treemendus and users are more

familiar with smart phone than web. And

people might be able to upload the picture

of their old furniture to upcycle. It’s especial-

ly for ‘B’ and ‘C’ user to customize the design

of furniture to be upcycled by treemendus

or himself/herself.

In order not to make all types of

users miss I carefully considered the

journey of all types of user.

As a result. I could propose a clean and

playful mobile application, ‘Design Your

Upcycle’.

Meeting with Clients ‘Treemendus Glasgow’

Page 6: Soyoung park portfolio

Otonari network is a service aiming to let people know an existence

of single elderly of their next door. In this service, people can see an

a plant pot on the door of single elderly, which is grown by the elderly.

People can recognize not only the existence but current condition of

the elderly, which encourage people to keep taking attention to single

elderly in general sense.

OTONARI network Plants on the door let neighbors know an existence of the single elderly, which is aiming to prevent single el-derly from ‘lonely death’ in Japan

Qualitative Research, Service Design, User Experience

Hand Drawing, Cinema4D, Photoshop

Page 7: Soyoung park portfolio

QUALITATIVE RESEARCH INSIGHTS PROPOSAL

We interviewed an official and volunteering people who regularly visit the

single elderly in Chiba to find current governmental measure to prevent

kodokushi in chiba-shi.

Since Japanese elderly tend to avoid relying on their family, but keep working

and live alone, neighborhood is fundamental to keep them socially connected.

And We found there are lack of general sense of communication between

neighborhood; Only way to recognize any bad situation of single elderly in the

door is to find several symptoms around the door such as piled new paper or

neglected laundry. So, our Design challenge was “how to improve this kind of

‘indicators’ to show something about elderly to people outside”.

We did ideation together and think which idea we go for and decided a plant

pot which I seggested. we set a Persona of japanese male single elderly to

understand the situation in their context. And I drew Service Blue Prints, and

Strory Boards to make the service visible.

12/12 interview1 :What does Chiba-shi do to deal with KODOKUSHI?

Services for elderly of chiba-shi

Socializing

Facilities

Health care

Care insurance Services

for bedridden elderly

Services for heathierelderly

oldisolated

sick

targ

et

youngsocial

healthy

Encourage to go out

Friendship meeting

discount of cultural activity

gardening lesson

sports lesson

Job introduction

spaces for community

Medical check

inoculation

counseling

Home helper(Cleaning/Cooking/Evacuation/ Bring to hospital)

counseling

Bedding dryingprovide goods

selling cheap diapers

Emergency call (24h)Home hair cut

tutoring about nutrition

physical practice

counseling

social activity for Homebound

food service Safty check call

day care service

Semi-structured interview

Why do you start working again?

What do you do in your free time?

Quantity and quality of service?

Where do you meet your friends?

What do you talk about?

Do you live with your friends?

Where do you live? City? Rural area?

Do you have grandchildren?

Do you live with them?

male 73 years old

Questions

Results

-He started working again for his health.

-He has been working for this job for 11yeas.

-No health problem

-He used to work for the national government,

ministry of economy, trade and industry.

-Working on the campups needs his much body

activity and very good for health.

6:00 wake up

8:00 start to work

16:00 finish to work

21:00 go to bed

17:00 get home take a nap

-His hobby is to play golf.

-He lives with his family and his son’s family.

-The happiest moment is to play

with his grandchild.

-They registered with a oraganization called

“silver” that helps elderly people to find a job.

-Bipolarization of people always

inside and outside.

11:30

13:00at Live Centerbusy time

Page 8: Soyoung park portfolio

As a part of masters course “qualitative research” in

chiba university, we four international students focused

on the increasing issue of kodokushi (孤独死) which

refers single elderly’s “lonely death”.

Through multiple qualitative researches we found there

is need an indicator for neighbourhood to recognize

the existence and current condition of the single elderly

indoor so that people could keep taking attention.

From the group research and ideations i suggested

otonari network. In this service , the elderly grow a given

plant in front of his door as a symbol of single elderly’s

residence. It also represents the current condition of the

elderly, cause it is grown by the elderly.

Service Bluse Prints

Project Summary: How to prevent ‘lonely death’ of single elderly in japan?

Persona & Story Boards

Page 9: Soyoung park portfolio

The tree is a tangible platform to talk about practical issue regarding

to Scotland’s Independence. When people see the tree filled with

twit in the station they start to think and talk about “what will hap-

pen to us if scotland becomes independent?”, and add a new twig by

retwitting one of the twigs to share their opinion.

#IFINDI : If Scotland becomes independentPhysical platform to talk about a social issue

User Experience, Qualitative Research

Rhino, After Effects, Photoshop, Premiere Pro

Page 10: Soyoung park portfolio

As a research I interviewed two different types of people,

one who are extremely positive on the independence of

scotland, want to talk to people about their perspectives

and the others who are ordinary people in public station

who are not really interested in this issue and don’t think it

relevant to their real-life. So they rarely make conversation

about this issue and hesitate to say yes or no.

From the research, I realized it’s more accessible way of

expressing opinion for people to answer to this question

“what will happen to us if scotland becomes independent?”

rather than saying Yes/No.

Aiming to encourage people to start to think and talk

about the issue, I defined my design challenge as below,

Required to have:

Platform to talk about practical issue regarding to Scot-

land’s Independence.

Nice to have:

Physical, Huge and Real-time Platform in public open space

such as Central Station.

My concept is “People complete the mind map ”

which means the conversation gets more concrete

and closer to our real-life, as the citizens add their

opinion on previous one. For this concept, I came up

with a tree as a shape of the physical platform, which

reminds me of tangible and huge mind map.

Every kinds of citizens in station can see the tree

that is filled with tweets and add a new twig by ret-

witting one of them and you can see the tweet you

sent right then and there. Twigs will be updated by

the newest tweet soon and participants will receive

retweets of their tweet as well.

Research - Don’t think the independence of Scotland relevant to our life

Insights -Need a tangible platform to talk about the issue in “Real-Life Level”

Concepts -Draw our own mind map about “What will happen to us in independent Scotland?”

Page 11: Soyoung park portfolio

FOOD BUDDY DIARY User Experience, Interface Photoshop, Illustrator

As part of a design project for the new cafeteria of GSA, I suggest ‘Food buddy diary’ in which the people who were on the same table at lunch is recorded and so you can connect to them afterwords, In order to get closer to students in different departments in the art school

Page 12: Soyoung park portfolio

User Interface

Story Boards

Page 13: Soyoung park portfolio

Who did what the 88 min called golden time, in which it is

said that we had to actually rescue the people from singking

sewol ferry. The timeline table shows roughly four group of

people with different color includes (from below of table)

passengers. crews, the authorities in charge of rescue and

the governments 8:50 am 16 April 2014

The ferry sewol sank with 304 passengers

The lines between different level means communications

between different stakeholders, from the first distress call of

the passenger to the last messenge and communications be-

tween the authorities and marine police. We can see how

inefficiently the crews and the authorities communicated,

which resulted in the tragedy.

88MINUTES Who did what during the ferry was sinking

'세월호를 기억하는 시민 네트워크'에 기재 http://sewolho-archives.org/portfolio_pageData Visualization, Inforgraphic Illustrator

Page 14: Soyoung park portfolio

Visualising my networkData visualization Gephi, Illustrator

I visualized my facebook network using the languages they use and the connections between them. In this map, you can see a character of each clusters intuitively. For example, there’s no other color dot in yellow cluster, which means my japanese friends tend not to use foreign languages. On the other hand, in case of European students I met in KISD and GSA, a language doesn’t exactly match to a cluster, cause they are all from different countries and use US english which is not their original language.

Page 15: Soyoung park portfolio

Please visit my web portfolio for more works including films, Interactions and

full storyboards

https://soyopp.squarespace.com

Thank you for viewing my portfolio