Sow presentation r12
Post on 12-Apr-2017
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TANYA VAN COURT
The Problem2Parents and kids are wrapped up in a culture of materialism and excess that they do not know how to break out of
Leading to: Kids who do not understand the value of money Parents who despise the excess materialism, but perpetuate it A culture that is centered around buying things rather than funding needs, dreams, or goals.
The Opportunity3There is no single place that enables young people to accept monetary gifts and inspires them to put them to good use saving, sharing, and spending to meaningfully support their goals and interests.
There is no good way for family, friends, and close networks to know what endeavors young people are into and easily support them in achieving their goals.
Sow: Making Money Matter4From Crib to CollegeSolves the problem of gift-giving for milestones and everyday support of goalsBaby: College Savingsstarting at birthBirthday/Holiday: Makes holiday giving meaningfulBaccalaureate/College: Engages alumni in supporting students dreams
Sow profiles inspire ongoing personal development rather than one-time project development5
Sow mySavings(save)Virtuous Cycle of Giving6
GrandmaUncleNext Door NeighborsMy College Alumni NetworkBig Brother &Sister-in-LawFriends$$
Team & Advisors7Tanya Van CourtCEO and Founder
General Manager and SVP Digital, NickJr.com, Noggin.comSVP Marketing, Discovery Education
Diana RhotenAdvisor Product & Marketing
Associate Partner, IDEO
Sarah YoungwoodAdvisor - Finance
Managing Director, Investor Relations, JP Morgan Chase
Tristan LouisAdvisor - TechnologyGlobal Head, Internet & Mobile Desutsche BankChief Innovation Officer, HSBC6 start-ups, 5 successful exits
Team & Advisors8Steve YoungwoodAdvisor Digital Marketing
COO, Sesame StreetEVP, Kids & Family Digital, Nickelodeon
Yvette ButlerAdvisor - Finance
EVP, Capital One Financial Advisors, Capital One
CEO, Ogilvy & Mather Africa,SVP, Marketing, Publicis
Sheldon GilbertAdvisor - Data
CEO, Proclivity SystemsNadja Bellan-WhiteAdvisor - Marketing
Ty Ahmad-TaylorAdvisor - TechnologyVice President, SmartTV Services, SamsungFounder, FanFeedr (acquired by Samsung)
Market Size: US996 Million kids & young adults (Ages 0-22)Significant Sow Market (+ their parents, relatives & alumni networks)
Revenue Potential$400 Millionfrom Referral Fees Alone
Financial Product Referrals
Business Model10User AcquisitionGather user funds/infoIntelligent SuggestionsReferral FeeUser Buys Product =New User Account =Affiliate FeeIncludesProject TypesLocationSpending PatternsDemographics & PreferencesBased OnAge of kidsHistoryUsageSpending HabitsGoalsFromAdvertisingUniversity deploymentsViral MarketingDistribution PartnersFee TypesBank Account ReferralBrokerage Account Referral529 Account ReferralAffiliate FeesTransaction FeesFuture Potential: Advertising
Large expected user baseHigh qualityuser dataPremium targeted adsHigh profitpotential
Value to Partners11Prospective PartnerProduct or ServiceCustomer Acquisition CostSow ReferralValue PropositionWamuSavings Accounts$200$50$150Wells FargoBanking Accounts$175$125$50e-TradeBrokerage Accounts$475$100$375
Partners can increase revenue via cost-effective customer acquisition.
Sow gives users a compelling reason to open up their first banking accounts.
Value to Users12SowCrowd-funding sites (GoFundMe, Kickstarter)Financial Management sites (Mint.com)Allowance Management Sites(FamZoo, Allowance Manager)CommunityConnects users with their friends, family & networks.Focuses on personal development rather than project development.CrowdfundingEnables users to participate in kin-fundingGift-givingSolves the problem of but not limited to - key gift-giving opportunities: Baby, Birthday, BaccalaureateFinancial awarenessElevates savings as a core valueSocial awarenessPromotes adopting and supporting causesCreates a virtuous cycle of giving
Sow offers the most engaging social financial platform for the needs of millennials and Gen Z.
Market Approach13LaunchWord of mouth & viral, blogosphere referral badges, shareable website tagsTargeted Marketing Parents & Collegiates University campuses Parenting blogsFamily finance blogs and 529 Sites Facebook targeted marketingSEO Organic Search
MaturityNetwork Effect Campus word-of-mouth Birthday/Baby Invites: Check out my Sow Parent Blogger Badges: I Sow for
PR Buzz marketing Company blog PR tacticsInternet Advertising Adwords Parenting Sites & Blogs Facebook + Instagram
Key Milestones14February, 2015: Clickable prototype complete March, 2015: MVP completeJune, 2015: Beta launch100 Users June July, 2015: Collect data and refine product offeringJuly - Aug, 2015: Market launch Parenting websites, blogs and 529 sites5 universitiesSeptember, 2015: Expanded Feature SetIntegration with Credit Cards Integration with Banking/Affiliate PartnersLaunch Sow iOS app
Partnership with SheKnows & BlogHer15
The Sow Network Effect: Year 1 Year 216Y1: 262KY2: 10.2 MM
Exit Strategy17Allows Chase (or other consumer banks) to target Millennial customers and seamlessly add first-time accountsIntegration with Chase Quick Pay
Expands Intuits financial suite of products with a focus on MillennialsIntuit purchased Mint.com for $170MM in 2009Extends Yahoo Finance offering with a financial tool focused on MillennialsIntegration with Yahoo Finance siteLeverages Googles dominance in Search for monetizationBuilds Googles social presence Deepens connections with existing users
Investment Ask: First 6 months18
UsesExpensesNotesDeveloper Salaries $113,0001 Senior Dev, 1 Junior DevMarketing$113,000Marketing investment in first 6 months before network effect takes holdUser Experience & Design$ 54,000Web Hosting & Servers$60,000Benefits & Taxes$38,000Founder/CTO Salaries$70,000Travel$24,000T&E will include trips to colleges to help launch first 10 schools 2 team members per visitOffice Space$12,000Legal, Finance & Human Resources$15,000Insurance$7,200Transaction Costs$0Total$501,200
The Opportunity: College/Grad School Savings22
89% of parents value education for their childrens future
Only 51% of families are saving for college
The Opportunity: Allowance & Savings23
$780 is the average allowance for U.S. kids
1% of parents say their kids are saving any allowance
Children who have college savings accounts score 2 points better than those who dont
The Opportunity: Generation We not Generation Me25
83% of millennials made a financial gift to an organization in 2012
3x as likely to have500+ friends on social media
$200B in direct spending annually
63% will buy a non-favorite brand on saleSignificantSocialSharersSavers
Facebook Would you rather campaign
Graduate with Freshwater Pearlsor Financial Peace?Raise him with Hoop Dreams or College Dreams?
Sow lets those who love you support goals that matteron graduation, your birthday, and every day. #givegoalsnotgoods
Isow.comSow lets your family and friends help him to achieve his educational goals instead of his field goals. #whatdoyousow?
Facebook Would you rather campaign
27Give him the gift of More Stuff or More Savings?
Sow can help turn birthdays and holidays into opportunities to launch goalsnot (yet another) rocket blaster.