southfield marketing presentation

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SOUTHFIELD Southfield Furniture is a leading supplier of upholstered seating designed specifically for hospitality guest rooms. A private company located in High Point, North Carolina, we specialize in upholstered seating and take great pride in providing quality products at very competitive prices. We use only the finest materials available, ensuring the ultimate in comfort and durability

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Page 1: Southfield Marketing Presentation

SOUTHFIELD

Southfield Furniture is a leading supplier of upholstered seating designed specifically for hospitality guest rooms. A private company located in High Point, North Carolina, we specialize in upholstered seating and take great pride in providing quality products at very competitive prices. We use only the finest materials available, ensuring the ultimate in comfort and durability

Page 2: Southfield Marketing Presentation

STANDARD PRODUCTWe have over 200 styles to meet any design requirement.

FOR OUR COMPLETE LINE – PLEASE VISIT OUR WEB SITEWWW.SOUTHFIELDFURNITURE.NET

Page 3: Southfield Marketing Presentation

BRAND STANDARDS

Southfield Furniture has partnered with the industry’s top management, design and purchasing companies to provide product that meets or exceeds specifications for leading brands. We are the industry leader in supplying quality guestroom seating at the most competitive prices.

Please visit the standards section of our web site:http://www.southfieldfurniture.net/standards

Page 4: Southfield Marketing Presentation

CUSTOM UPHOLSTERYWhen the design scheme calls for a specific look – Southfield will make your design a reality exceeding your expectations. Below are some of the custom products that have recently been developed.

Page 5: Southfield Marketing Presentation

CUSTOM UPHOLSTERY

Page 6: Southfield Marketing Presentation

CUSTOM UPHOLSTERY

Page 7: Southfield Marketing Presentation

CUSTOM UPHOLSTERY

Page 8: Southfield Marketing Presentation

CUSTOM UPHOLSTERY

Page 9: Southfield Marketing Presentation

PROJECT LIST

Marriott Full Service Austin, TX Ogden, UT Providence,RI Indianapolis, IN Dadeland, Miami FL Stamford, CT Pontiac, MI Atlanta,GA Courtyard Altoona, PA Austin NW, TX Greensboro, NC Hamilton, OH San Antonio, TX West Palm Beach, FL Asheville, NC Opryland - Nashville, TN Troy, MI Fitchburg, MA Fairfield Inn Cincinnati, OH Colorado Springs, CO Corpus Christi, TX Eden Prairie, MN Forsyth, GA Lima, OH Lincoln, NE Longview, TX Manchester, MA Mankato, MN

Residence Inn Markham, IL Mettawa, IL Mississauga, Ontario Plantation, FL Schaumburg, IL Tampa, FL Weston, FL Midway-Bedford Park, IL South - Lexington, KY Springhill Suites Asheville, NC Carmel, IN Louisville, KY Round Rock, TX Salt Lake City UT Schaumburg, IL Seattle, WA Waukegan, IL Chicago River North, IL Cincinnati, OH LA Downs-Bossier City, LA Somerset, PA Corpus Christie, TX

Other Top Hotel Brands Renaissance, Raleigh, NC Ritz Carlton, Cleveland, OH Ritz Carlton, Atlanta, GA Omni Hotel, Philadelphia, PA Crescent Suites, Waltham, MA W Hotel, Atlanta, GA Star Island Resort, Orlando, FL Hotel Minneapolis, Minneapolis, MN Wyndham Las Colinas Hotel, Irving TX Radisson-Greentree, Pittsburg, PA Radisson, La Crosse, WI Club Hotel Riu , Montego Bay, Jamaica Dolphin Beach Club, Daytona Beach, FL Honey Creek Resort, Moravia, IA The Cliffs at Peace Canyon, Las Vegas, NV The Strand Hotel, New York, NY

PLEASE VISIT OUR WEB SITEWWW.SOUTHFIELDFURNITURE.NET/INSTALLATIONS

Page 10: Southfield Marketing Presentation

FINANCIALS

Southfield is a privately held company that is pleased to maintain healthy and strong financials. Attached with this email are reference letters from some of our key financial associates.

Page 11: Southfield Marketing Presentation

REFERENCESWe have been associated with some of the most prestigious purchasing, design, management companies and suppliers in the industry.

CUSTOMER REFERENCES White Lodging – Pete Reardon HCS – Nancy Sanderson Carver and Associates – Bill McGinnis Benjamin West – Alan Benjamin Walsh Associates – Steve McCloskey IHG – Mark Hopkins Concord Hospitality – Sharon Koch Purchasing Partners – Bonnie Mitchell Commonwealth Hotels – Lisa Litke Furniture Industries – Arnie Lobofsky Kinseth Hospitality – Les Kinseth Algiere Hospitality – Catherine Stephens IHG – Kevin Mullen

SUPPLIER REFERENCES Leggett and Platt – Richard Weeks PKaufmann – Neal Ramsey Valley Forge – Dan Dobbin

Page 12: Southfield Marketing Presentation

OUR TEAM

Mike Gulledge,President

Ken Gulledge,VP Operations

David RichardsonVP Plant Operations

Tom KeeterCFO

Kathy YetsoVP Sales

Shirley PaytonAccounting

Erik RasmussenSales

IndependentSales

Representatives

Karen MozingoOrder Entry

Susan HiattKathy Triplette

Project Management

Charlotte BlackburnReceptionist

Bryan ClodfelterFabric Receiving

Organization Chart Title

Updated 9/22/09