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Southern Shakespeare Company, Inc. Project Title: Southern Shakespeare Company 2020 Grant Number: 20.c.pr.142.459 Date Submitted: Friday, June 1, 2018 A. Cover Page Page 1 of 10 Guidelines Please read the current Guidelines prior to starting the application: 2019-2020 Specific Cultural Project Grant Guidelines Application Type Proposal Type: Discipline-Based Funding Category: N/A Discipline: Professional Theatre Proposal Title: Southern Shakespeare Company 2020

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Page 1: Southern Shakespeare Company, Inc. · Southern Shakespeare Company, making Shakespeare accessible and fun, cultivates an appreciation of the arts through year-round educational programs,

Southern Shakespeare Company, Inc.Project Title: Southern Shakespeare Company 2020

Grant Number: 20.c.pr.142.459

Date Submitted: Friday, June 1, 2018

A. Cover Page Page 1 of 10

Guidelines Please read the current Guidelines prior to starting the application: 2019-2020 Specific Cultural Project Grant Guidelines

Application Type Proposal Type: Discipline-Based Funding Category: N/A Discipline: Professional Theatre Proposal Title: Southern Shakespeare Company 2020

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B. Contacts (Applicant Information) Page 2 of 10

Applicant Information

a. Organization Name: Southern Shakespeare Company, Inc.

b. FEID: 30-0749713

c. Phone number: 850.321.0437

d. Principal Address: 119 S. Monroe St., Suite 300 Tallahassee, 32301-1591

e. Mailing Address: 119 S. Monroe St., Suite 300 Tallahassee, 32301-1591

f. Website: www.southernshakes.org

g. Organization Type: Nonprofit Organization

h. Organization Category: Other

i. County: Leon

j. DUNS number: 08200708

Grant Contact *

Additional Contact *

Authorized Official *

First NameLaura

Last NameJohnson

Phone850.321.0437 [email protected]

First NameJimmy

Last NameKontos

Phone850.339.4413 [email protected]

First NameLaura

Last Name

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National Endowment for the Arts DescriptorsApplicant Status

Organization - Nonprofit

Institution Type

Arts Service Organization

Applicant Discipline

Theatre

Department Name

Johnson

Phone850.321.0437 [email protected]

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C. Eligibility Page 3 of 10

What is the legal status of the applicant? *

Public Entity

Nonprofit, Tax-Exempt

Solo or Individual artists or unincoporated performing company

Other (not an eligible response)

Are proposed activities accessible to all members of the public? *

Yes (required for eligibility)

No

Do proposed activities occur between 7/1/2019 - 6/30/2020? *

Yes (required for eligibility)

No

How many years of completed programming does the applicant have? *

Less than 1 year

1-2 years

3 or more years (required minimum to request more than $50,000 in GPS)

Professional Theatre* *

Applicant compensates artistic staff and actors.

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D. Excellence Page 4 of 10

Applicant Mission Statement - (Maximum characters 500.) *Southern Shakespeare Company, making Shakespeare accessible and fun, cultivates an appreciation of the arts through year-round educational programs, training, and an annual free Shakespeare-in-the-Park Festival.

Proposal DescriptionDescribe the project or program for which you are requesting funding. Include goals, fully measurable objectives, activities,partnerships/collaborations, and a timeline. If you are an LAA or SSO, please include a statement that describes the services providedto your audience (including membership) and how those services are provided.

Goals, Objectives, and Activities - (Maximum characters 5000.)Goals: Broad statements that are usually general, abstract, issue oriented with realistic priorities. Goals are a long-term end to whichprograms and activities are developed and should reflect the organization’s mission statement. Goals can be listed in priority order andranked.

Objectives: Specific, measurable ends that are achievable within a time frame and mark progress towards achieving goals.

Activities: These are the specific activities that achieve the objectives.

The Southern Shakespeare Company, a professional theater company with an education mission, takes an innovative approach tothe works of William Shakespeare and provides the North Florida region with a unique cultural experience, educational product,and economic resource.

Our annual free Shakespeare in the Park Festival, for which we are seeking funding support, offers unmistakable creative andinstructional enhancement to local cultural and artistic life, employment opportunities for performing artists and technicalproduction crews, vendor opportunities for local and regional merchants, increased tourism, and general enrichment andinnovation in the quality of life for the North Florida region. This event is then the kick-off for the following year’s educational andoutreach programs, professional productions, and community events.

The Southern Shakespeare Company remains dedicated to accomplishing our mission in the 2019/20 season and is excited aboutplanning our sixth year.

In brief:

Our 2019 Free Shakespeare in the Park production of Macbeth will be the launching point for our 2019/20 “Much AdoAbout Shakespeare” season, introducing audiences to Shakespeare Man and Sonnet Man and to the teachers andstudents who have benefited from our teaching training programs, classroom workshops and intensives, audition andperformance workshops, and after-school programs.

Festival attendees will also experience a special production of Macbeth which unites our Bardlings (the SouthernShakespeare junior performing company) and ElderBards (senior residents and life-long learners at Westminster Oaks), asthey explore themes of gender, ambition, and power.Audience members will get a sneak-peek at our touring production and have the opportunity to purchase tickets at reducedrates on-site for William Shakespeare's Long Lost First Play (Abridged)

Finally, we will offer special Festival discounts for our Camp Shakespeare in June “Much Ado about Summer Fun”, a twoweek program for elementary and middle school-aged campers.

The availability of Free Shakespeare at Cascades Park along with extensive outreach to our schools, community centers, and oursenior population, contributes to the creative and instructional enhancement and innovation in the quality of life found in the BigBend. We have broadened community support as evidenced by the sheer numbers of individuals and families who participate inour community events, annual fundraisers, and our signature FREE Shakespeare in the Park event. We look forward to continuingto expand our role as part of this rich, cultural fabric of our community.

Partnerships & Collaborations - (Maximum characters 2000.)

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Describe any partnerships and/or collaborations with organizations directly related to the Specific Cultural Project (SCP) or GeneralPrograming (GPS). Discuss the responsibilities and benefits of the relationship and whether any formal agreements are in place.

Media Partners (Formal agreements in place)

Cuneo Creative – Extensive in-kind Art & Design Creation, Website maintenance

Bob O’Lary Photography – In-kind Photography

Creative Picture and Design In-kind special effects/media effects

Zachary Group In-kind PSA production

LevelUp Media In-kind PSA production

Tallahassee Democrat: Co-Sponsor of our Sonnet Contest

WFSU – Television production, Radio coverage, Children’s Area at Southern Shakespeare Festival

WCTV – Live television coverage, on-air Publicity, in-kind advertising

Sachs Media – Sonnet Contest Co-Sponsor, In-Kind Advertising Support

SalterMitchell – In-Kind & Advertising Support, Social Media campaign

Ziffer-Stansberry – Billboard Advertising, Visiting Artist Support

Zimmerman Agency In-Kind for original poster/art creation

Government Partners

City of Tallahassee Parks, Recreation & Neighborhood Affairs – City Co-Sponsorship

City of Tallahassee Parks & Recreation Community Centers – Afterschool program support, touring show venues

Corporate Partners

Hopping, Green & Sams Corporate Sponsor, Print Production, Meeting Rooms

Centennial Bank – Sponsor for Sonnet Man/A Town United Program

Civic and Non-profit Partners

Oasis Center for Women & Girls – Rehearsal space for the Bardlings

Village Square – Facilitating TalkBack Sessions, Content Provider for local project

Production Partners

Canopy Roads Productions – Provide Set Construction and Platforming

Goodwood Museum & Gardens – Extensive rehearsal and performance space, co-producer of touring shows

FSU Opera – Costumes

Monticello Opera House – Venue for Touring Shows, Program Ad Swap, Set Construction

Tallahassee Hispanic Theater – Provide Set Construction and Platforming

Theater Tallahassee – Costumes

Theater with a Mission – Provides content/performers at the Festival

Westminster Oaks – Venue for multiple events, Foundation grant funds, Elder Bards

Education Partners

Leon County Schools

Tallahassee Community College – Rehearsal Space, support for A Town Divided

Grassroots School – Costumes, Rehearsal Space

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SAIL High School – Afterschool program support, Costumes, Actors

Timeline - (Maximum characters 2000.)List timeline of activities during the grant period.

Timeline

May 2019

9-12 Free Shakespeare in the Park Festival Event: Macbeth

June 2019

3-7 Camp Shakespeare

10-14 Camp Shakespeare

August 2019

8 Leon County School Teacher Workshop Teaching Shakespeare: Time to Act Up

12 Walker-Ford Afterschool Program begins (through 12/16/19)

15 LeVerne Payne Community Center program begins (through 12/19/18)

28 & 31 Bardlings Open Auditions

September 2019

1-2 Auditions for William Shakespeare’s Long Lost First Play (Abridged)

9 Rehearsals begin for William Shakespeare’s Long Lost First Play (Abridged)

24 Audition Workshop begins (through 11/5/19)

30 Leon High School 9 grade Shakespeare Intensive Pt I (Romeo and Juliet)

October 2019

1-4 Godby, Rickards, Lincoln, and Homeschool Community Shakespeare Intensive

7 Elder Bards: Shakespeare at Westminster Oaks

21-25 Shakespeare Intensive Pt II Romeo and Juliet

November 2019

4-8 Shakespeare Intensive Pt III Romeo and Juliet

6-9 Performances for William Shakespeare’s Long Lost First Play (Abridged) at Goodwood Museum and Gardens

14 LCS Teacher Training Workshop

December 2019

13 Bardlings Fall Showcase

17 Community Center Fall Showcase

January 2020

6 Teacher presentation (for LCS Middle School Teachers)

14 Shakespeare Man at Fairview; Sonnet Man at Raa Middle School

16 Shakespeare Man at Fairview; Sonnet Man at Raa Middle

22 & 25 Bardlings Open Auditions

25 Shakespeare Uncorked Annual Wine Festival

26-28 Auditions for Much Ado About Nothing

th

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February 2020

4 Performance Workshops run for six weeks (through 3/12)

5 & 7 Shakespeare Man at Ft. Braden; Sonnet Man at Cobb Middle Schools

March 2020

2 Sonnet Contest begins (runs through April 24)

10 Shakespeare Man at Raa; Sonnet Man at Deerlake Middle Schools

12 Shakespeare Man at Raa; Sonnet Man at Deerlake Middle Schools

23 Rehearsals begin for Much Ado About Nothing

25 & 27 Shakespeare with Homeschool Community on Campus 1; Sonnet Man at Swift Creek

April 2020

8 Shakespeare at Cobb; Sonnet Man at Fairview Middle Schools

10 Shakespeare at Cobb; Sonnet Man at Fairview Middle Schools

10-12 Word of South

24 Deadline for Sonnet Contest submissions

May 2020

6 & 8 Shakespeare Man at Deerlake Middle School

7-10 Free Shakespeare in the Park Festival of Much Ado About Nothing

9-10 Bardlings performance of A Midsummer Night’s Dream

June 2020

8-12 Camp Shakespeare: Shakespeare’s Jokers and Jesters (Middle Schoolers) 15-19 Camp Shakespeare: Shakespeare’s Jokers and Jesters (High School)

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E. Impact Page 5 of 10

InstructionsDo not count individuals reached through TV, radio, cable broadcast, the Internet, or other media. Include actual audience numbersbased on paid/free admissions or seats filled. Avoid inflated numbers, and do not double-count repeat attendees.

Applicants to the UCCD Salary Assistance category should calculate the number of individuals benefitting based on the number of jobsthe grant funds in the application is supporting. If it is only one (1) position, then the number of individuals benefitting should be one (1).

What is the estimated number of proposal events? *

57

What is the estimated number of opportunities for public participation? *

101

How many Adults will be engaged? *

12,400

How many school based youth will be engaged? *

6,880

How many non-school based youth will be engaged? *

4,740

How many artists will be directly involved? *

375

Total number of individuals who will be engaged?24395

Select all categories that make up 25% or more of population directly benefitting (excludingbroadcasts and online programming): *

Children/Youth (0-18 years) Young Adults (19-24 years) Adults (25- 64 years) Older Adults (65+ years)

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Select all categories that make up 25% or more of population directly benefitting (excludingbroadcasts and online programming): *

Black/African American White

Additional impact/participation numbers information (optional) - (Maximum characters 500.)Use this space to provide the panel with additional detail or information about the impact/participation numbers.

We have seen a remarkable increase in our Southern Shakespeare Festival attendance, with a 30% increase between our 2017and 2018 Festivals.

We attribute this increase to our special guest artist, Renee O'Connor (Xena: Warrior Princess), who drew visitors from around theglobe. Moreover, our added performance day increased attendance figures and our Renaissance Fair were added draws, invitingfolks from around the region to the enjoy our medieval food, fencing demonstrations, and performance artists.

We look forward to continuing this growth as we look to 2019/20.

In what counties will the project/program actually take place?Select the counties in which the project/programming will actually occur. For example, if your organization is located in Alachua countyand you are planning programming that will take place in Alachua as well as the surrounding counties of Clay and St. Johns, you will listall three counties. Please do not include counties served unless the project or programming will be physically taking place in thatcounty. State Service Organization applicants: Select all counties that will be served by your programming.

Leon

Proposal Impact - (Maximum characters 3500.) *Describe the economic impact of your organization as a whole and of the proposal in particular on your local community. Include adescription of your proposal's education and outreach activities.

Organizations: Include the economic impact of your organization as a whole.

Solo Artists: Include any positive social elements and community engagement anticipated from the project.

For the Southern Shakespeare Company our educational programs, outreach, and community engagement, all commencingwith our Free Shakespeare in the Park cultural event, continue to shape community conversations, academic outcomes, andeconomic impact.

Shaping Community Engagement and Conversations

Perhaps one of the most exciting new program additions in the 2018.19 season is our outreach and engagement with our lifelonglearners. Our partnership with Westminster Oaks, a Tallahassee senior living community, cultivated through our Bardlingsproductions at the Maguire Center (Westminster’s Oaks performing arts space), will expand to include an intergenerationalprogram, connecting our Bardlings with the Elder Bards, creating artworks reflecting their shared life stories and experiences. Forthis first year, the Bardlings and Elder Bards will perform an abridged version of Macbeth at the Southern Shakespeare Festival,exploring gender roles, ambition, and power over the decades and across the generations.

Pairing the ”young in years” with our “young at heart” provides opportunities to share heritage and community, all the whileweaving these experiences into the 2019.20 Midsummer Night’s Dream showcase production performed at the Festival whichwill explore mortality, magic, and love in all stages of life.

Academic Outcomes

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Through funding partnerships with the Foundation for Leon County Schools, our educational outreach programs are expected toreach close to 7,000 students in school and community center settings. Measurable outcomes consistently have demonstratedtheir impact on literary learning, comprehension; and analysis and anecdotal feedback shows an increased sense of communityand confidence for all levels and across disciplines. Shakespeare’s universal themes of love, loss, betrayal, humor, tragedy, andhis language all remain relevant in a changing world.

Shakspeare Man and Sonnet Man each provide presentations which make Shakespeare's plays and sonnets accessible and funand invite student participation at our Free Shakespeare in tne Park Festival.

Economic Impact

The Economic Impact Estimate of the 2016 Festival, prepared by Downs & St. Germain Research, recorded the number of Outof County Visitors, including overnight and day visitors, as 1,000. The study also delineates $526,600 in Direct Spending by peopleliving outside of Leon County. The estimated Total Economic Impact was $816,200 for our 2016 Festival.

As our marketing (and event) has grown and our guest artists have attracted more out-of-town visitors from across the nation (andas far as Italy and Australia) to Tallahassee, our impact estimates are estimated to be closer to $1.4 million for the 2018 Festival.This is expected to grow to $1.8 - $2 million by 2020.

SSC exists as a company where professional actors and artists work and collaborate, celebrating talents and experiences of allgenerations, cultivating an appreciation of the arts, generating income, and providing employment opportunities. In so doing,Southern Shakespeare Company continues to advance the careers of performing artists and technical staff in the region and, in sodoing, connects ‘art and soul’ throughout the year, beginning with our Free Shakespeare in the Park event in May.

Marketing and Promotion - (Maximum characters 3500.) *Describe the marketing/promotion/publicity plans and audience development/expansion efforts as related to the proposal. For example,include information on advertising, social media, collaboration with local organizations, brochures, etc.

Our Multimedia and Marketing committee (MMC), continues to effectively formulate year-long marketing campaign strategies thatinclude print, radio, television, digital billboards, social media, and special events to promote our programs and raise awareness ofour Free Shakespeare in the Park Festival in May.

Through our secured partnership with SalterMitchell and our continued partnership with Cuneo Creative, we have grown ourbrand, increased engagement, and expanded our reach through effective digital campaigns and increased print ads, brochures,and articles. We have increased our Facebook “likes “and “followers” by 30% (3,250 followers currently); Twitter by 30%; andInstagram by 135%.

Locally, we have partnerships with Tallahassee Community College, Florida State University Opening Nights, and Florida AfricanAmerican Heritage, Preservation Network (for our Visiting Artist Series). In so doing, we have reached new audiences throughemail campaigns and social media cross-promotional efforts.

Regionally, we have sought to target specific markets, organizations, and groups most likely interested in our Festival.Consequently, we have seen an increase in the number of out-of-town visitors to this year’s Festival.

Nationally, we have aligned ourselves with Shakespeare Theatre Association (STA) for listing on STA calendars and websites. Wealso partnered with Zachary Group, an Emmy-award winning production company, and LevelUp Media to create a PSA to promoteSouthern Shakespeare Company across all media platforms.

SSC has worked to employ less conventional means of promoting our organization and events, including pop-up Shakespeareperformances, a successful Kickstarter campaign for our junior company, Shakespeare-themed garden events, and post-eventreceptions.

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To maximize our community impact, our staff regularly promote Southern Shakespeare Company at large-scale community eventssuch as Springtime Tallahassee, St. Patrick's Day Festival, Word of South, and others. In 2017, these outreach performanceshelped to promote our Festival and programs to more than 10,000 potential audience members.

To complement our extensive promotion through community events and partnerships, SSC employs more traditional print(newspaper ads, articles, brochures, and push cards), radio, and social media advertising campaigns. We have also expanded ourtelevision coverage in 2017 through a partnership with local affiliate, WCTV through PSA opportunities and Google ads.

Furthermore, Southern Shakespeare Company works closely with Visit Tallahassee, Visit Florida, and the Council on Culture andArts (COCA) to promote the Company and Festival outside of Leon County. This out-of-market reach was further strengthened andsupported by marketing grants funded through COCA in 2016 and 2017. In fact, our Free Shakespeare in the Park Festival mostrecently received a wonderful mention in the May 2017 publication of Delta Sky Magazine.

We continue the work required to expand our reach with regional and national publications such as American Theatre Magazineand Shakespeare Quarterly, and visit with regional Shakespeare festivals in Montgomery, Orlando, and Atlanta to increase ourmarketing footprint with novel ways of promoting our Festival to potentially new audiences.

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F. Management and Operating Budget Page 6 of 10

Fiscal Condition and Sustainability - (Maximum characters 1750.) *Describe the fiscal condition of the organization as it relates to the successful completion of the proposal. Also describe plans to sustainthe proposal activities after the grant period.

As we work to continue to provide this specific cultural event FREE to the public, Southern Shakespeare Company has soughtmultiple and diverse sources of income to help meet the costs of our Festival production. In previous years, the majority of supportcame from state and local government grants and contracts. In fact, our state and local government grants grew 47% over lastyear, increasing from $74,710 to $110,000 and making up about 60% of our total budget.

Also notable this year was a 44% increasein Individual Festival Membership and Patron of the Arts Sponsorships (from$25,000 to $36,000), as well as new ($10,000) Foundation grants from the Hagen Family Foundation.

The planned expansion of our FY19 Board is also intended to infuse our budget with additional corporate contributions and in-kinddonations, the area that requires the most obvious attention and need for growth to ensure long-term sustainability, with theuncertainty of government grant funding. The goal is to shift the greater source of revenue from grant funds to privatecontributions.

Keeping in mind this paradigm shift, our Company will seek additional revenue from the following new programs:

Sustaining Memberships:

This annual giving program supports our year-round programs, provides Festival benefits, and renews automatically.

Crowdfunding/GoFund Me campaign: Keep Shakespeare FREE in the Park

While the tradition of "pass the hat" at our Festival events will continue, establishing a Crowdfunding campaign ahead of theFestival, with an integrated social media campaign, and inviting the 8,500-10,000 attendees to contribute, provides a convenientway to give larger sums of money before, during, and after the weekend event.

The anticipated increase in revenue sources is expected to shift the greater percentage of funding from government grants toprivate donors/sponsors.

Evaluation Plan - (Maximum characters 1750.) *Briefly describe your methods and processes for gathering, analyzing, and reporting data to evaluate your programming with thepurpose of improving, deciding to continue, or stopping.

There are several means by which SSC evaluates our Free Shakespeare in the Park Festival including communityengagement/reach, economic impact, academic outcomes/improvement, and our own financial and mission impact.

Our post-event reports provide the hard data for evaluating our success in attendance figures, giving us a way to monitor progress.

As community support is the linchpin of our organization, evaluating community engagement is critical to our success. Since lastyear, we have seen a 30% increase in Facebook followers, 25% in Twitter followers, and an astounding 135% in Instagramfollowers. We have also seen a 75% increase in in-kind support since last year.

Most striking is the 40% increase in Festival attendance from the previous year. Festival participation, engagement, andinterest feeds directly into our year-round educational programming in our Leon County Schools and after-school programs, in ourcommunity (the Bardlings, Elder-Bards, and audition and performance workshops) and at our Festivals in the years to come.

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On a more global level, a study to measure our economic impact, provided by Downs & St. Germain Research (included in thesupplemental attachments) quantifies the number of local and visiting participants at our annual Festival. Monitoring economicimpact offers further insight into our local and regional reach.

Downs & St. Germain Research evaluated the economic impact of our 2018 Festival. The results of this study will be available byJune 30, 2018.

Completed Fiscal Year End Date (m/d/yyyy) *6/30/2017

Operating Budget Summary

Expenses Previous Fiscal Year Current Fiscal Year Next Fiscal Year

1. Personnel: Administrative $25,000 $10,500 $20,000

2. Personnel: Programmatic $25,000 $64,300 $76,500

3. Personnel: Technical/Production $56,000 $62,500 $55,000

4. Outside Fees and Services: Programmatic $25,500 $25,000 $20,000

5. Outside Fees and Services: Other $5,000 $5,000

6. Space Rental, Rent or Mortgage $15,000 $21,000 $21,000

7. Travel $2,200

8. Marketing $23,500 $32,500 $32,500

9. Remaining Operating Expenses $4,000

A. Total Cash Expenses $170,000 $227,000 $230,000

B. In-kind Contributions $18,000 $30,000 $35,000

C. Total Operating Expenses $188,000 $257,000 $265,000

Income Previous Fiscal Year Current Fiscal Year Next Fiscal Year

10. Revenue: Admissions $5,000 $600 $2,000

11. Revenue: Contracted Services $1,000 $1,500

12. Revenue: Other $16,000 $44,000 $44,000

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13. Private Support: Corporate $33,000 $25,000 $34,500

14. Private Support: Foundation $17,500 $10,000 $18,000

15. Private Support: Other $35,000 $19,650 $30,000

16. Government Support: Federal

17. Government Support: State/Regional $27,500 $25,000

18. Government Support: Local/County $33,000 $101,750 $100,000

19. Applicant Cash $3,000

D. Total Cash Income $170,000 $227,000 $230,000

B. In-kind Contributions $18,000 $30,000 $35,000

E. Total Operating Income $188,000 $257,000 $265,000

Additional Operating Budget Information (optional) - (Maximum characters 500.)Use this space to provide the panel with additional detail or information about the operating budget. For example, if you have a budgetdeficit or there has been a large change in your operating budget compared with last fiscal year.

The personnel/programmatic increase reflects the addition of a Program Director/Grant management position, as well as a part-time education program coordinator position.

The impact of the 25K loss of DCA funding is significant and means an important shift from government to private funding sources,as previously addressed,

Paid Staff

Applicant has no paid management staff.

Applicant has at least one part-time paid management staff member (but no full-time)

Applicant has one full-time paid management staff member

Applicant has more than one full-time paid management staff member

Hours *

Organization is open full-time

Organization is open part-time

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G. Management and Proposal Budget Page 7 of 10

Rural Economic Development Initiative (REDI) Waiver *

Yes

No

Proposal Budget Expenses:Detail estimated proposal expenses in the budget categories listed below. Include only expenses that specifically related to theproposal. You can find a list of non-allowable and match only expenses at http://dos.florida-arts.org/grants/guidelines/2017-2018.gps.guidelines.cfm#budget.

Personnel: Administrative *

# Description Grant Funds Cash Match In-Kind Match Total

1 Executive Director-Admin $5,000 $5,000 $0 $10,000

2 Deputy Director $5,000 $5,000 $0 $10,000

Totals: $10,000 $10,000 $0 $20,000

Personnel: Programmatic *

# Description Grant Funds Cash Match In-Kind Match Total

1 Executive Director-Programmatic $2,500 $17,500 $0 $20,000

2 Education Administrator $5,000 $7,000 $0 $12,000

Totals: $7,500 $24,500 $0 $32,000

Personnel: Technical/Production *

# Description Grant Funds Cash Match In-Kind Match Total

1 Program/Production Manager $7,500 $7,500 $0 $15,000

Totals: $7,500 $7,500 $0 $15,000

Amount of Grant Funding Requested:$25,000

Cash Match:$42,000

In-Kind Match:

Match Amount:$42,000

Total Project Cost:

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$67,000

Proposal Budget Income:Detail the expected source of the cash match recorded in the expenses table in the budget categories listed below. Include only incomethat specifically relates to the proposal. The Proposal Budget income must equal the Proposal Budget expenses.

Revenue: Other *

# Description Cash Match Total

1 Private funding/support $10,000 $10,000

Totals: $0 $10,000 $10,000

Private Support: Corporate *

# Description Cash Match Total

1 Corporate Sponsorships $25,000 $25,000

Totals: $0 $25,000 $25,000

Private Support: Other *

# Description Cash Match Total

1 Sustaining Memberships $7,000 $7,000

Totals: $0 $7,000 $7,000

Total Project Income:$67,000

Proposal Budget at a Glance

Line Item Expenses Income %

A. Request Amount $25,000 $25,000 37%

B. Cash Match $42,000 $42,000 63%

Total Cash $67,000 $67,000 100%

C. In-Kind $0 $0 0%

Total Proposal Budget $67,000 $67,000 100%

Additional Proposal Budget Information (optional) - (Maximum characters 500.)Use this space to provide the panel with additional detail or information about the proposal budget. For example, if you have more in-kind than you can include in the proposal budget you can list it here.

On the guidance SSC previously received regarding tracking Festival funds, expenses, and distribution for the purposes of thisapplication, we have proposed a plan where the salaries of the four core Festival staff members are covered by the DCA funds:Our Executive Director, Deputy Director, Education Administrator, Program/Production Manager.

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H. Accessibility Page 8 of 10

Describe how the facilities and proposal activities are accessible to all audiences and any plans thatare in place to improve accessibility. - (Maximum characters 2500.) *For example, explain use of accessibility symbols in marketing materials, accessibility of facilities and programming and/or targetpopulation. You can find resources on accessibility at http://dos.myflorida.com/cultural/info-and-opportunities/resources-by-topic/accessibility/. We encourage all applicants to include images in the support materials showing the use of accessibility symbols inmarketing materials.

Southern Shakespeare Company ensures compliance and, beyond this, works to increase accessibility for persons with a varietyof disabilities during our annual Festival, held at the (City of Tallahassee Parks and Recreation).

Cascades Park and the Capital City Amphitheater space is fully compliant with local, state, and federal disability requirements.

Most exceptionally, the Capital City Amphitheater is now equipped with a wireless system in designated seats that offers enhancedaudio for those with compatible hearing aids.

In addition, there have been ongoing discussions with City Parks & Recreation administrators about obtaining a closed-captionedsystem in the Amphitheater to benefit hearing impaired guests not only at our Festival, but at all Cascades Park events on theAmphitheater stage.

Southern Shakespeare Company also currently retains two (2) sign language interpreters, Stevie Fenton and DanielLeMay, who provided an ASL-interpreted performance for our 2018 production of Romeo and Juliet and will continue toprovide ASL-interpreted performances for Macbeth in 2019 and Much Ado About Nothing in 2020.

The availability of these interpreters is promoted as part of our advertisements, newsletters, and other publications.

Second, the Company will provide large print program options for the visually impaired.

Third, the Company routinely provides specific training to ushers and greeters to ensure that pathways to seating for individualswith disabilities are clear and easily accessible. Fourth, the Company will offer educational classes for individuals with a variety ofdisabilities to provide advance information and assistance and facilitate a better understanding of the play materials.

Finally, because the walk to the Amphitheater can be challenging for individuals with physical limitations, adequate and accessiblehandicap parking spaces are made available. As part of our volunteer staff, we have an active outreach system, with extrapersonnel to facilitate shuttle services, as needed.

Policies and Procedures

Yes

No

Staff Person for Accessibility Compliance

Yes

No

If yes, what is the name of the staff person responsible for accessibility compliance?Laura Johnson

Section 504 Self Evaluation

Yes, the applicant has completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts.

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Yes, the applicant completed the Abbreviated Accessibility Checklist.

No, the applicant has not conducted an accessibility self-evaluation of its facilities and programs.

If yes, when was the evaluation completed?5/1/2017

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I. Attachments and Support Materials Page 9 of 10

Complete the support materials list using the following definitions.Title: A few brief but descriptive words. Example: "Support Letter from John Doe".Description: (optional) Additional details about the support materials that may be helpful to staff or panelists. Identify any worksor artists featured in the materials. For larger documents, please indicate page number for DCA credit statement and/or logo.File: The file selected from your computer. For uploaded materials only. The following sizes and formats are allowed.

Content Type Format/extension Maximum sizeImages .jpg or .gif 5 MBdocuments .pdf or .txt 10 MBaudio .mp3 10 MBvideo .mp4, .mov, or .wmv 200 MB

Required Attachment ListPlease upload your required attachments in the spaces provided. .

Substitute W-9 Form

File Name File Size Uploaded On View (opens in new window)

Southern.Shakespeare.Company.Substitute.W9.pdf 21 [KB] 5/31/2018 11:25:54 AM View file

Support materials (Optional)

File Title Description Size Type View(opensin newwindow)

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File Title Description Size Type View(opensin newwindow)

PSA_450-Years_R&J_32seconds.mov SouthernShakespeareFestival PSAfor Romeoand Juliet

This 30-secondspot wascreated bytheZacharyGroup andLevelUpMediagroup aspart of ourmarketingcampaignfor the2018Festival.Thesewereposted onsocialmedia andaired onWCTV.

89649[KB]

View file

WFSU.SSC.Romeo.and.Juliet.Tom.Flanigan.Miles.Muir.Melanie.Applegate.mp3 WFSUInterviewand Promofor Romeoand Julietwith TomFlanigan

This is aradiointerviewwith ourRomeoand Julietleads,Miles Muir(ReneeO'Connor'sson) andMelanieApplegate

4008[KB]

View file

SSF.Printed.Promos.Articles.Reviews.Romeo.and.Juliet.2018.pdf MagazineandNewspaperarticles andpromotionalpieces forRomeo andJuliet 2018

6062[KB]

View file

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File Title Description Size Type View(opensin newwindow)

LOR.Mayor.Gillum.Florida's Division of Cultural Affairs - Southern ShakespeareCompany grant application.DCA.2018.pdf

Letter ofSupportMayorAndrewGillum

173[KB]

View file

DCA.2019.20.Grant.Southern Shakes.Goodwood Support.LOR.pdf Letter ofSupportGoodwoodMuseum andGardens

213[KB]

View file

WCTV.Shakespeare.In.the.Spotlight.Romeo.and.Juliet.2018.mp4 WCTV In theSpotlightRomeo andJuliet &ReneeO'Connor

Interviewwith ReneeO'Connoron WCTV

38006[KB]

View file

Testimonials.Shakespeare.in.the.Park.Romeo.and.Juliet_1.pdf Letters fromFestivalAttendees

82[KB]

View file

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J. Review & Submit Page 10 of 10

Review and Submit

I hereby certify that I am authorized to submit this application on behalf of Southern Shakespeare Company, Inc. and that allinformation indicated is true and accurate. I acknowledge that my electronic signature below shall have the same legal effect as mywritten signature. I am aware that making a false statement or representation to the Department of State constitutes a third degreefelony as provided for in s. 817.155, F.S., punishable as provided for by ss. 775.082, 775.083, and 775.084.

Guidelines Certification

I hereby certify that I have read and understand the guidelines and all application requirements for this grant program as outlinedunder section , Florida Statutes 265.286 and 1T-1.036, Florida Administrative Code.

Signature (Enter first and last name)Laura Johnson

Page 25: Southern Shakespeare Company, Inc. · Southern Shakespeare Company, making Shakespeare accessible and fun, cultivates an appreciation of the arts through year-round educational programs,