H P C A S E S T U D Y

HP Ready Deploy Plus underpins massive rollout for leading Australian broadcaster

SOUTHERN CROSS AUSTEREO FUTURE-PROOFS BUSINESS WITH TOTAL FLEET REFRESH

Industry:CME

Country:Australia

CASE STUDY | SOUTHERN CROSS AUSTEREO

When Southern Cross Austereo decided to upgrade its fleet, it faced a rollout of 2,500 devices to over 60 regional and remote locations. It could have spent years on the project but the HP Ready Deploy Plus Service did the job in 24 months.

ChallengeComplex deployment logistics

With the ability to reach 95% of the Australian population through radio, television and digital

assets, Southern Cross Austereo (SCA) is the continent’s biggest entertainment company.

It serves metropolitan and regional areas with 78 radio stations and a further seven digital

stations and broadcasts 92 free-to-air TV signals.

SCA has core data centers in Sydney and Melbourne and because of the nature of broadcasting,

it also runs technology stacks in each of its 60 locations across the continent. Three teams, of

over 200 people, deliver IT services to more than 2,500 employees. They include digital and

broadcast technology crews and an IT team that runs infrastructure, network, service desk and

deskside services.

The company had an aging, multi-vendor fleet of computers and decided it was time for a refresh.

As Head of Information Technology, Bryce Maybury, explains: “Supporting and managing such a

diverse fleet took significant effort. We also recognized the shifting landscape of users wanting to

collaborate more, so we needed devices that would support changing workstyles.”

Following a procurement process which took account of end user feedback, SCA decided to

standardize on the HP EliteBook 840 with docking stations, keyboards, mice and monitors.

Already facing the daily challenge of keeping the IT wheels turning for this large and widespread

enterprise, the IT team now faced the daunting task of rolling out 2,500 new devices plus

peripherals to 60 disparate locations across regional and remote Australia.

“With HP Ready Deploy Plus we streamlined the process but, more importantly, we were able to really improve the user experience.”

- Bryce Maybury, head of information technology, Southern Cross Austereo

Objective

Streamline deployment of a completely new fleet of personal devices

Approach

Evaluated three vendor solutions against various user profiles and took potential devices on a roadshow to glean end-user insight

Impact

Seamlessly migrated user data from old devices to new ones and decommissioned legacy devices

Provided pre-delivery factory imaging

Reduced deployment times from years to just 24 months

Freed IT staff to concentrate on core business tasks

Future-proofed company for increased staff collaboration and potential hot-desking

CASE STUDY | SOUTHERN CROSS AUSTEREO

SolutionStreamlined rollout services

“If our centralized service desk and deskside team had undertaken this from the Sydney office,

the process would have been extremely manual and time consuming. There would have been a

significant delay in delivery to our end users. We certainly didn’t have the capacity to send people to

every location, so we needed to augment our capability,” says Maybury.

For SCA, that augmentation came in the form of the HP Ready Deploy Plus Service.

“HP’s service helped us manage logistics across all of our locations and then complete a high-touch

installation. It was exactly what we needed,” says Maybury.

A service available in the Asia Pacific region, HP Ready Deploy Plus offers an enhanced deployment

service and simplifies the customer experience by combining many different processes into one

seamless suite of logistics, installation and deployment services with a single point of contact.

HP devices deployed

Regional & remote locations

2,500

60

By streamlining deployment services, it gets new devices up and running more quickly, seamlessly

integrates any third-party hardware and handles all removal of old machines. The SCA purchase

was facilitated through HP Financial Services.

SCA’s image was factory pre-loaded and then the new HP devices were delivered direct to each

of the 60 locations. Installation and set-up were conducted onsite by HP professionals who also

migrated data from end users’ legacy machines. The service included asset tagging for inventory

purposes, integration with existing hardware and removal of all packaging.

In addition, retired assets were securely and environmentally decommissioned. Data was wiped off

the hard drives and they were then stored for a period of time by HP before being professionally

recycled. SCA received a cashback payment for the residual value. HP Ready Deploy Plus features

30-day post-deployment support and SCA’s devices are covered by a three-year, next-business-

day on-site service contract.

“HP’s service helped us manage logistics across all of our locations and then complete a high-touch installation. It was exactly what we needed.”

- Bryce Maybury, head of information technology, Southern Cross Austereo

© Copyright 2019 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

4AA7-6269ENW, November 2019

Solution at a glance

ServicesHP Ready Deploy Plus Service

HP Financial Services

HardwareHP EliteBook 840 G5 Notebook PCs

BenefitsPositive end user experience

“Without HP Ready Deploy Plus, we would have had to procure thousands of devices, have

them sent to our Sydney offices, unpacked, imaged, re-packed and then sent out to the users

who would have to do the installation themselves,” adds Maybury. “From a purely logistical

standpoint that would involve a significant amount of duplication and hand-holding.

“With HP Ready Deploy Plus, we were able to free our IT service desk agents from those

tasks. We streamlined the process but, more importantly, we were able to really improve

the user experience.”

When embarking on this ambitious project, SCA had expected that it could take from three

to five years but with HP Ready Deploy Plus, most of the roll-out was achieved in just 24

months. Staff were able to pick the most convenient times for installation and their data was

seamlessly, securely transferred.

“If we had gone down the route of doing it ourselves, we would have had to take people off their

traditional roles. With HP Ready Deploy Plus we were able to let our people continue to do what

they do and add value back into the business,” concludes Maybury.

SCA will collaborate with HP to develop a regular refresh cycle and at the end of the current

three-year contract, new devices will be delivered and the deployment process will kick in again.

Learn more at hp.com/go/deployment

CASE STUDY | SOUTHERN CROSS AUSTEREO

Devices pre-imaged

Installation & setup on-site

Old devices securely decommissioned

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