Collaboration for Packaging Innovations

M. Dudas October 21, 2011

A typical Eastman value chain

EastmanConverter

1Converter

2Brand Retailer Consumer

Commanding Value With Innovative Packaging

Source: Jason Husk, Strategic Growth & Alliances Architect

*

The intersection of …

• Design Thinking

• Open Innovation

• The Speed of Trust

What is High-Order Collaboration?

Basic vs. Higher Order Collaboration

Traditional collaboration• Narrow description of problem

• Currently available solution offerings

• Justify pursuing the lesser of several evils

High-order collaboration • Collective decision on big-picture objective

• Identify solutions on the horizon

• Readiness to explore for unforeseen options

What High-Order Collaboration

Feels Like

Characteristics of High-Order Collaboration

Playful Exploring

“Enjoy what you are doing and the energy and good ideas always come.”

Rome Busa, Progressive Plastics

“The real act of discovery consists not in finding new lands but in seeing with new eyes.”

Marcel Proust, French novelist

Characteristics of High-Order Collaboration

The ladder of high-order collaboration

“High- Hanging” fruit

Value-Focused

Characteristics of High-Order Collaboration Patience

Characteristics of High-Order Collaboration Trusting

RAS (Roll-Applied Shrink Label)

• Inspired unmet needs discovery

• Assembling able collaborators

• Catalyzing the value chain

Recent Eastman Example

Inspired Unmet Needs Discovery

Look for what’s missing

Don’t over-focus on

what you can provide

Share insights that

others can profit from

Assembling Able Collaborators

Catalyzing the Value Chain

Cheerleaders & champions

Keeping eyes on the prize

Help with the heavy lifting

Set parameters

Evaluate your contributors

Make a start!

Inspiring High-Order Collaboration

Set Parameters… or Lack thereof

• Instill a sense of play

• No bad ideas

• Build on ideas

• Think beyond “the product”

• Ask “what if…”

• Prototype early and often

Evaluate Your Contributors… Think Synergy

Move beyond

the usual suspects

Personality & cooperativeness

Skills & experience

Make A Start!

Make a list right now

of potential collaborators

Schedule time on Monday

to call & set meetings

Initiate discussion of these

ideas and go for it !!

Your Company

Distributor Retailer Consumer

Designers

Ingredient Suppliers

Packaging Suppliers

Equipment Suppliers Advertising

Agencies

Cross Pollinate Ideas with High-Order Collaboration!

Win!

Win!

Win!

Win!

Win!

Win!

Win!

Win!

Win!

For additional stories to

help inspire your own

higher order

collaboration, innovation,

and idea catalyzing,

check out the

Eastman Innovation Lab:

www.innovationlab.eastman.com