south seas island resort
DESCRIPTION
South Seas Island Resort. Focus Group Description Jennifer Piepenbrink and Brittanny Bahr. Objective. We are researching the possibility to propose a ‘Honeymoon Package’ - PowerPoint PPT PresentationTRANSCRIPT
South Seas Island ResortFocus Group Description
Jennifer Piepenbrink and Brittanny Bahr
ObjectiveWe are researching the possibility to propose
a ‘Honeymoon Package’We want to create the perfect honeymoon
which requires passion, imagination and attention to detail because this is an important experience that a couple will cherish for years to come.
Focus GroupWho: 6 couples (ages 25-35) at the resort on
vacation.Email sent inviting guests after room
reservation for that week has been received.RSVP by: January 30, 2013Chosen guests are reminded of focus group
when they check in.Focus group is being held during the busiest
time of year to allow for the most available participants.
Date, Time, LocationDate: February 20, 2013Time: 5-8pm Dinner includedLocation: The Sanibel Room- Murex
Schedule5:00pm Welcome participants, fill out
informed consent, light refreshments are available.
5:15pm- 6:30 Explain process we will be following, then begin with questions.
6:30 Conclusion/ ‘Thank You.’6:45-7:30/8:00pm Dinner catered by The
Point.
*All children will be supervised for a planned activity at this time.
Questionnaire ProcessParticipants write their answers to the
questions one-by-one with use of Power Point and handout.
Discuss the answers after each question. Brittanny talks with guests about their
answers.Jennifer uses video camera to record focus
group interaction.
Questionnaire Would you book a honeymoon package rather than a regular stay?
What activities would you like to do that are included in a honeymoon package?
Would room location impact your experience if you were placed by a family with small children?
Would you rather pay in one lump sum, or in smaller payments leading up to your honeymoon?
Meals, drinks would be free, while scheduled events specific to the honeymoon package would be discounted for this package. Would you be willing to pay full price for other activities outside of the package?
Would you like for your honeymoon activities to be photographed, and available for purchase?
CompensationIncluded:
Dinner for ParticipantsFree one night stay for next visit.25% discount on a couples massage
CostTotal expenses
Room Rental: The Sanibel Room: $179Free night stay for next visit: $2,100Catering from The Point and light
refreshments: $450Paper and pens for survey: $10.00Labor: $2,000’Total Cost: $4,739
Questions?