south moon under spring 2010 mailer
DESCRIPTION
South Moon Under Spring 2010 Digital MailerTRANSCRIPT
a colorful outlook...
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a colorful outlook...south moon under SPRING 2010
888 660 6071 | southmoonunder.com
Spring is upon us and with it comes a New, Optimistic, Fun and Colorful outlook. This season our buyer’s have assembled a collection that is bright, confident and full of adventure. In the following pages we have highlighted a few rising trends; a twist on Neutrals, bold Americana, colorful Petal Pushers and several others.
In the spirit of renewal we have recently remodeled our Towson and Bethesda locations and are adding a store in Gaithersburg late this Spring. So come see our new look and let us help you with yours. Our friendly staff at our 13 locations is eager to help brighten up your day, your wardrobe and your outlook.
COVER: Free People Lace Rim Beaded Tank Top $98 | Yochi Filigree Earrings $45 | Yochi Quartz Chain Necklace $98 | Artizan Leather Chain Bracelets $55 - $72.50 | Free People Pull On Skinny Pants $68 | Treesje Studs Cross Body Bag $355
RIGHT: Obey Anorak Grey Jacket $114 | Patterson J Kincaid Henley Tank Waxed Tie Dye Top $79| Artizan Leather Woven Chain Necklace $88 | Danielle Stevens Crystal Charm Necklace $68 | Danielle Stevens Bracelet $88 | Sanctuary Peace Shorts with Belt $69 | Steve Madden Tuscaan Knotted Metallic Wood Wedge $89.75
LEFT: A
rk & C
o. Beaded Ikat K
imono Top $69 | Turquoise B
ib Necklace $49.95 | S
outhwestern C
uff $20 | Karm
a K
reations Bangle S
et $28 | Divine R
ights of Denim
Faded Fray Jean Shorts $40 R
IGH
T: Metal M
onk Vintage Flower
Earring Posts $29.50 each
888 660 6071 | southmoonunder.com
petal pushers
color is in bloomfloral creations in jewelry, dresses, tops and more...
Sanctuary M
otorcycle Denim
Jacket $174 | Olga de Polga M
ulti Floral Tank Dress $90 | M
arc by Marc Jacobs Q
Natasha A
cross Body B
ag $328 | Yochi B
eaded Hoop E
arrings $38 | Nakam
ol Citrine Y N
ecklace $110 | Am
rita Singh C
ocktail Ring $30
888 660 6071 | southmoonunder.com
model off duty
be yourselfcool, casual and effortlessly chic
Capote Ruffle Back Knit Tank $79 | Foxy Double Strand Enamel Neck-lace $50 | Chan Luu Turquoise Charm Leather Necklace $168 | Yochi Medal-lion Cuff $72.50 | Erik & Mike Beaded Cuff $24 | Yochi Antiqued Silver Brace-let $75 | Divine Rights of Denim Skinny Tie Dye Denim $68 | Mia Studio Bird-cage Platform $69.75 | Big Buddha Tie Dye Bag $80
888 660 6071 | southmoonunder.com
La Mer Studded Leather Wrap Watch $98 | Yochi Starburst Pearl Bracelet $65 | House of Harlow
RIGHT: Alternative Apparel Unisex Burnout Pocket Tee $24 | Yochi Multi-Strand Necklace With Charms $98 | Yochi 26” Small Key Pendant $38 | Yochi 30” Large Key Pendant $40
Patterson J. Kincaid Orange Pocket Dress with Braided Leather Belt $128 | Sanctuary Ikat Vest $98 | Marc by Marc Jacobs Flash Zipper Little Kelsey Bag $248 | Foxy Luna Hoops $32 | Yochi White Agate Necklace $110 | Amrita Singh Wood Bangle Set $38 | GS Lillian Beaded Cuff $78 | Karma Kreations Turquoise Bead Bangle Set $28 | Converse Grey Slip-Ons $50
888 660 6071 | southmoonunder.com
Mercedes S
alazar Mini R
osary Necklace $60 | M
ercedes Salazar Peace B
ottle Cap N
ecklace $36 | Mercedes S
alazar Long Rosary $148 | Tribal S
ociete B
arrel Bead N
ecklace $55 | Chan Luu M
ulti-Strand S
eed Bead N
ecklace $69 | Chan Luu B
one Charm
Leather Necklace $115
americ888 660 6071 | southmoonunder.com
ana
freedom of expressiona trend of bold shapes and bright colors inspired by the classic American spirit
LEFT: Patterson J Kincaid Henley Alligator Tye Dye Tank $79 | Foxy Inca Post Earrings $30 | Chan Luu Multi-Strand Bead Neck $69 | Karma Kreations Turquoise Bead Bangle Set $28 | Nixon Watch $400 |Nila Anthony Zipper Washed Across Body Bag $54
ABOVE: Pleasure Doing Business Sweetheart Corset Top $134 | Aryn K White Pleated Skirt with Pockets $68 | Assorted Bangle Sets $24 eachameric
RIGHT: Alternative Apparel Unisex Burn-out Pocket Tee $24 | Yochi Multi-Strand Necklace With Charms $98 | Yochi 26” Small Key Pendant $38 | Yochi 30” Large Key Pendant $40 | Robert Rose Twisted Rope Chain $36 | A.V. Max Tri-Tone Chain Bracelet $55 | A.V. Max X-Large Chain Bracelet $40 | Robert Rose Twisted Rope Chain $36 | A.V. Max Tri-Tone Chain Bracelet $55 | A.V. Max X-Large Chain Bracelet $40
888 660 6071 | southmoonunder.com
LEF
T: Patterson J Kincaid
Woven O
versized G
ingham Top
$99 | Free People G
eo Lace Tank Tee $68 | Yochi Med
allion Pendant $60 | C
han Luu M
ulti-Strand
Necklace $178 | E
rik & M
ike Chevron B
racelet $18 |J Brand
Park Fray Cut O
ff Denim
Shorts $159 | B
elgo Lux 3 Section B
raided
Tan Thin B
elt $28 RIG
HT: S
teve Mad
den Tuscaan K
notted M
etallic Wood
Wed
ge $89.75 | Mia S
tudio B
irdcage P
latform $69.75 | Lucky Leather Peep
Toe Platform
$109
not passivea palette of muted colors providesthe perfect canvas to accessorize
neutral
LEFT: A
rk & C
o Strapless D
ress with P
leats $120 | Yochi Medallion E
arrings $45 | Lucite Necklaces $38 - $40 | Liquid M
etal Bracelet $88
RIG
HT: M
onrow French Terry S
weetheart D
ress $198 | Street Level M
ini Stud A
cross Body B
ag $64 | Am
rita Singh Three S
trand Knot N
eck-lace $48 |Yochi M
edallion Pendant $60 | Liquid Metal B
racelet $110 | Pazzo “Lucky” Elastic P
latform P
ump $68
888 660 6071 | southmoonunder.com
not passivea palette of muted colors providesthe perfect canvas to accessorize
neutral
LEFT: A
rk & C
o Strapless D
ress with P
leats $120 | Yochi Medallion E
arrings $45 | Lucite Necklaces $38 - $40 | Liquid M
etal Bracelet $88
RIG
HT: M
onrow French Terry S
weetheart D
ress $198 | Street Level M
ini Stud A
cross Body B
ag $64 | Am
rita Singh Three S
trand Knot N
eck-lace $48 |Yochi M
edallion Pendant $60 | Liquid Metal B
racelet $110 | Pazzo “Lucky” Elastic P
latform P
ump $68
RIGHT: Ralph Lauren Small Ruffle Triangle Top $53 | Ralph Lauren Striped Tie Side Bottom $58 | Chan Luu Multi Strand Bead Necklace $69 | Amirta Singh Cocktail Ring $30 | TKEES Neutral Thong Flip Flop $44
888 660 6071 | southmoonunder.com
ABOVE: Nila Anthony Pyramid Stud Convertible Bag $54 | Treesje Studs Cross Body Bag $355 | Street Level Mini Stud Across Body Bag $68 | Marc by Marc Jacobs Flash Zipper Little Kelsey Bag $248
swim
wear2010
RIG
HT: R
oxy Evening G
lass Bikini $86 | Yochi Lion Pendant N
ecklace $55 | Chevron B
eaded Multi C
hain Necklace $38 | K
arma K
reations Studded B
angle S
et $28 | DV by D
olce Vita “Ow
en” Gold Flat S
trappy Sandal $48
LEFT: Vix Joplin O
mbre S
tud Bikini $154 | R
ay Ban O
utdoorsman A
viator Sunglasses $139 | Yochi B
eaded Hoop E
arrings $38 | Liquid Metal B
racelet $108
888 660 6071 | southmoonunder.com
888 660 6071 | southmoonunder.com
menswear
LEFT: S
tussy Crow
n Mesh Trucker H
at $25 | Obey Jusvee M
odern Denim
Jacket $125 | Scotch &
Soda S
carf $39 | Insight G
arage Art Tee $29.50 | R
VCA
Rom
ero Raw
Blue D
enim $79.50 | N
ixon Re-R
un Digital W
atch $84 RIG
HT: S
/Double Fairw
ay Jacket $175 | Penguin G
ingham S
hirt $79 | S/D
ouble Bedford C
ord Pants $125 | Mosley Tribes Lyndel Polarized W
ayfarer S
unglasses $180
ABOVE: Goorin Ari Twill Ivy Flat Cap $30 | JACS Vintage Plaid Shirt $79 | Alternative Apparel V-Neck Tee $18 WATCHES: Nixon Time Teller with Wood $94 | Nixon Re-Run Digital $84 | Nixon Fader $126
888 660 6071 | southmoonunder.com
Goorin M
alibu Straw
Fedora $40 | Insight Haw
aiian Print S
hirt $49.50 | RVC
A D
enim
Slack S
horts $59 | Bill A
dler Worn Leather B
elt $50 | Nixon Tim
e Teller With W
ood Watch
$94 | Mosley Tribes Freecity W
ayfarer Sunglasses $180
south moon under inspiring self expression through the art of fashion
Annapolis, MD410.224.1140
Arlington, VA703.807.4083
Baltimore, MD410.685.7820
Bethesda, MD301.564.0995
National Harbor, MD301.567.0511
Ocean City, MD410.524.4567
Philadelphia, PA215.563.2298
Rehoboth Beach, DE302.227.3806
Reston, VA703.435.0605
Short Pump, VA804.364.9424
Towson, MD410.337.7484
Wayne, PA610.964.9064
OPENING SPRING 2010Gaithersburg, MDThe Washingtonian Center15 Grand Corner Ave
619 Franklin Avenue. Berlin, Maryland 21811 1.888.660.6071
southmoonunder.com
any purchase over $150One coupon per customer. Not valid with any other promotions. Coupon must be presented at time of sale. Expires April 1, 2010.
USE ONLINE CODE ‘SPRING20’south moon under
20%0ff