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South Melbourne Summary of Feedback - Place
Planning Session Two
1 June 2019
Updates on activity: In the first workshop, you came up an array of great ideas to reinvigorate South Melbourne and address some of the concerns and issues identified by the Place Audit results. We listened and here is what we have done so far:
You said You said that you wanted:
Street cleaning and beautification of the precinct
One platform for all businesses to access/be notified of all upcoming events, provide feedback etc.
We listened: We have been busy addressing these concerns:
1. Street cleaning and beautification of the precinct
Upkeep of bins and trees: Many of you have mentioned that the bins need cleaning and trees need
pruning, especially along Clarendon Street:
a. The trees will now be pruned in June and will be done three times a year. In the interim
months, let us know if you feel that they need attending to.
b. The 39 bins along Clarendon Street were pressure cleaned this week
Footpath Trading Fee Policy changes that will be introduced as of 1 July 2019 are to assist in
beautification of the precinct and reducing costs for businesses.
a. Planter boxes are now free – businesses are now able to place planter boxes on the
footpath free of charge. You only have to pay a small renewal fee.
b. There have been significant reductions in permit fees for outdoor dining sets, A-boards and
display of goods throughout the precinct, to encourage more activation of these public
2. One platform for all businesses to access/be notified of all upcoming events, provide feedback etc.
South Melbourne Place website: www.southmelbourne.lovemyplace.com.au is now live and
ready for you to engage with. On this website you will find a raft of information about place planning
process and activations that will occur, the vision, and eventually the plan that we develop together.
The website has been created for you to engage with us and your fellow community members. We
encourage you to share your stories about South Melbourne, offer up your ideas for improvements
or events that you would like to see, comment or like other ideas posted. We would also like to
encourage you to let us know what is new in the precinct. If you are a new business or are hosting or
supporting an event, we would like to know, so that we can promote it as a news item on the
We are still hard at work on some of your other fabulous ideas and will report back on these at the next Place
Planning Workshop on 9 July 2019.
Is it one Place or many? Background The area of focus for the ‘South Melbourne Placemaking project’ was initially determined by officers however
following the first engagement with place users, it became apparent that further work was required to define
the place in a way that was meaningful for place users.
Council delegated to the CEO the ability to define the South Melbourne designated Placemaking Precinct in
collaboration with place users.
This work commenced in November 2018 and resulted in the following working draft of the area of focus:
We asked We asked you to further refine the boundaries of the Placemaking precinct in South Melbourne by
determining whether the identified South Melbourne Place area is one Place or an area that is made up of
various unique places.
In response, consensus was that it was one area, yet made up of three distinctive places and two gateways.
Market Village – that includes the South Melbourne
Market, Coventry Street and York street
Clarendon Central – along Clarendon street and side
laneways, from York Street to Napier street
Emerald Hill – stretching from Clarendon street to Cecil
street and Dorcas to Park street
City Fringe Gateway
You said that there should be clear anchors (visual, theme and/or
activation points) in each place to draw people to each place and
create links between these to encourage flow through all Places in
the South Melbourne Placemaking Precinct.
Visioning To create visions for the South Melbourne Placemaking precinct, we needed to identify and understand what makes a place special or unique? What is in its DNA? What do we want to see it become?
We asked We asked you to outline what was special or unique about South Melbourne overall and for each of the identified places within it. We asked you what you wanted them to become.
South Melbourne Overall
Uniqueness Location: Easy access from/to City and Bay
South Melbourne Market
Strong indigenous history
Heritage buildings and architecture
Commercial centre for the community
Wide tree-lined streets
Future A place for connected experiences
Buzzing and vibrant
Cultural diversity and inclusiveness on display
A food, shopping and arts destination
A creative and innovation hub
A cultural hotspot
Textured and layered
Celebrating it historical past yet embracing its creative future
The following comments were noted for individual Place elements:
Uniqueness A place you have to go regularly – services and banks
Wide verandahs, open shop windows and wide streets
Key Thoroughfare – Linking the CBD to the Bay
Classic 19th Century commercial street
Suburban high street
Future Fun, colourful place
Romantic place to take your partner – historic romantic vibe
Increased public space
Uniqueness Cultural connection
Village square – open space
All the arts in the area – arts precinct
South Melbourne Town Hall – symmetry of the buildings and place
Historic significance – first peoples, town hall built by community
The cultural heart of South Melbourne
Relaxing place, not windy, sit and listen to music outside, green
Future Cultural and entertainment hub
Arts and historic hub
Regular interesting cultural activities and offerings
Relaxing open spaces, listen to music outside
Community meeting, gathering and socialising place
Embracing and celebrating cultural diversity
Jewel in the crown
Uniqueness Specialty shops, cafes, fresh food
South Melbourne Market
Meeting place - place to socialise with family and friends
Future Eclectic places that are interesting and unique
A corridor of interesting shops, dining, galleries
Pedestrianize Cecil Street and/or Coventry Street
High end bespoke retailers
The soul of South Melbourne
Connected and people focused
City Fringe Gateway
Uniqueness Main entrance from the CBD
Future Gateway that transitions from the hectic “city” to calm South Melbourne
Green and welcoming approach
Grunge, Urban Fringe, Hip
Uniqueness Green wellness
Gateway to Albert Park
Sunny, quiet, wide spaces
Future Health and nutrition focus
Hinting of some open space/parkland beyond - Albert Park
Health and wellness services and low retail
Wellness destination – create a feeling of calmness
Bridge a recreational connection to Albert Park
Green link to Albert Park
Ideas for Action – Action Planning The Place Planning workshop proved to be the creative generation of collaborative ideas for action to achieve what was described as the future of our places in South Melbourne.
We asked We asked you to come up with some ideas for action that would help achieve our future vision for the precinct and the unique places within it. We asked you to consider whether the ideas or actions would be: quick wins, short, medium or long term actions.
We asked you to consider what categories of actions they are:
Events and activations
Marketing, Branding and Tourism
Other Actions have since been classified by status in four ways:
- Green Are ideas or initiatives which are already in progress - Yellow Ideas that could be quick and easy to implement - Orange Are a little more complex and may take some further planning or consideration - Red We think may be difficult to implement at this point in time
You said Individually at this workshop, you came