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Jenna Cooley South Korea

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Page 1: South Korea

Jenna Cooley

South Korea

Page 2: South Korea
Page 3: South Korea

Demographics

Population: 49,039,986

Physical Size: approx. 38,500 square miles.

Capital: Seoul

Major Industrial Products: semiconductors, automobiles, ships, consumer electronics, mobile telecommunications, equipment, steel, and chemicals

Page 4: South Korea

Hofstede’s Cultural Dimensions/Cultural

ValuesSymbols: Korean flag, flower

Heroes: King Sejong, Admiral

Yi Sun-shin

Rituals: Lunar New Year, Korean

Thanksgiving(Chuseok), Hwangap, dol, Christmas

Values: Confucian Ideas, Loyalty, Family, Duty, Honor, Respect for Age and Seniority, Sincerity

Page 5: South Korea

Media and Advertising in Korea

Major News Networks: KBS, MBC, and SBS

65% of Advertising is Celebrity Driven

High Context Culture

K-Pop: K-Pop Star, Super Star K

Dramas and Reality TV Shows: 1 Night 2 Day, Infinite Challenge

Page 6: South Korea

Beauty in Korea

Page 7: South Korea

BareMinerals

Page 8: South Korea

Execution1. Celebrity Endorsement

Song Hye Kyo, popular Korean actress

Page 9: South Korea

2. Product Demonstration in Popular Korean Beauty Show

Get it Beauty

Execution