south korea
TRANSCRIPT
Jenna Cooley
South Korea
Demographics
Population: 49,039,986
Physical Size: approx. 38,500 square miles.
Capital: Seoul
Major Industrial Products: semiconductors, automobiles, ships, consumer electronics, mobile telecommunications, equipment, steel, and chemicals
Hofstede’s Cultural Dimensions/Cultural
ValuesSymbols: Korean flag, flower
Heroes: King Sejong, Admiral
Yi Sun-shin
Rituals: Lunar New Year, Korean
Thanksgiving(Chuseok), Hwangap, dol, Christmas
Values: Confucian Ideas, Loyalty, Family, Duty, Honor, Respect for Age and Seniority, Sincerity
Media and Advertising in Korea
Major News Networks: KBS, MBC, and SBS
65% of Advertising is Celebrity Driven
High Context Culture
K-Pop: K-Pop Star, Super Star K
Dramas and Reality TV Shows: 1 Night 2 Day, Infinite Challenge
Beauty in Korea
BareMinerals
Execution1. Celebrity Endorsement
Song Hye Kyo, popular Korean actress
2. Product Demonstration in Popular Korean Beauty Show
Get it Beauty
Execution