South East Europe Investment Committee Work Programme and Communication Plan for 2013

12th Meeting of the South East European Investment CommitteeSarajevo, 19 March 2013

SEEIC Work Programme 2013

• SEE Investment Committee: One year in Regional Ownership

• 2013 Main objective:

Develop a South East Europe (SEE) 2020 Strategy based on the headline targets and guidelines adopted by the SEEIC

Ministerial Statement of 9 November 2012

SEEIC Work Programme 2013

• Full dedication to the SEE 2020 Strategy development – Technical level– Executive level– Political level

• Priorities and Activities:– Develop the overall SEE 2020 Strategy and design its Governance and

Monitoring System– Engage directly in the pillars of Integrated Growth and Sustainable

Growth Pillar (Investment Climate and Competitiveness dimension respectively)

– Developing communication aspects of SEEIC

SEEIC Work Programme 2013

Closer links with other regional mechanisms, institutions and structures, and international partners

• Dual role of the SEE Investment Committee

1. Horizontal Strategy development2. Dimension coordinator – Integrated Growth and Sustainable Growth

SEEIC Work Programme 2013• Activities and Timeline

2011 2012 2013

Nov '11: SEE Vision adopted by Ministers

Apr '12: SEE 2020 Task Force set up to determine targets

Jul – Sep '12: Task Force meets to determine targets

Oct 2012: SEEIC meets to endorse targets

Nov '12: Ministers meet to adopt targets

Apr '13: External TA support for SEE2020 mobilized

Jan - Feb '13: Pillar-based Workshops held

Mar '13: SEEIC reviews inputs & give guidelines

Jun '13: First draft prepared & reviewed by SEEIC

Jun-Oct '13: Revised draft of the SEE2020 prepared

Jun '13: Outreach to private sector & CSOs

Oct '13: SEEIC meets to endorse SEE2020

Nov '13: Ministers adopt SEE 2020

SEEIC Communication Platform 2013

• Overall Objective:

Build and raise awareness about the SEE 2020 development process and the benefits of joint efforts in harmonizing

economic policies and the creation of trade market enlargement for all individual participating economies and

societies.

SEEIC Communication Platform 2013

• Specific Goals:– SEE 2020 will be developed and communicated as a

regional brand. – Relevant media (both national and regional) will be

reached in each of the participating economies in order to create public awareness and ensure regular distribution of information on SEE 2020.

– SEE 2020 strategy development process will be made visible and transparent to key stakeholders and the wider public in order to encourage active participation of stakeholders.

SEEIC Communication Platform 2013

• Key Slogans:

SEE 2020: Investment into this project is investment in our future.

SEE 2020: Investment in our Future

SEEIC Communication Platform 2013

Key Messages:• SEE 2020 is a unique regional development and growth strategy,

compatible to EU integration goals of the countries of the region. • By implementing SEE 2020 strategy economies in the SEE region will have:

growth of trade and export rates; higher level of direct foreign investments; higher number of registered new businesses; increased employment within a higher salary rate bracket; and an increase in the number of higher educated workforce.

• The strategy SEE 2020 will also reform and improve public administration, strengthen the rule of law and assist government efficiency, hence creating a business-friendly environment.

SEEIC Communication Platform 2013

Key Messages:• SEE 2020 is the main platform for interaction with bilateral and

multilateral donors that will assist donor communities in directing their planning activities and technical/financial assistance whilst at the same time providing a clear environment for donor cooperation and coordination.

• The SEE 2020 reflects an EU dimension and selects concrete initiatives which help push strategy development forward, assisting states to achieve EU standards and national headline targets.

SEEIC Communication Platform 2013

Key Messages:• It is important to join actions in improving the image of the region and build a

perception of SEE as an ideal business location in order to reach 2020 targets.• “Coopetition“ (competition + cooperation) is new and innovative approach to

investment promotion in SEE region. Competition between SEE economies is and should stay a key driving force behind all processes. However, regional cooperation provides a myriad of opportunities to overcome the relatively small size of single economies and to take an advantage of a harmonized approach.

• Creation of a larger and more competitive investment area with the development of a regional investment promotion mechanism is an added value to each of the region’s economies.

SEEIC Communication Platform 2013

• Communiaction tools:• Promotional materials – publication and distribution • Online communication • Network of primary communicators • Media Relations • Outreach events - Presentations of SEE 2020 at events

organized in the SEE region

Line Ministries PRs – important role in each of the economies individually

www.seeic.rcc.int

Thank you!

Dragana DjuricaSouth East Europe Investment Committee Project Leader